{"id":11342,"date":"2022-10-23T17:28:48","date_gmt":"2022-10-23T10:28:48","guid":{"rendered":"https:\/\/www.surehcs.com\/?p=11342"},"modified":"2025-05-28T11:36:25","modified_gmt":"2025-05-28T04:36:25","slug":"recruitment-marketing-xu-huong-tuyen-dung-ky-nguyen-4-0","status":"publish","type":"post","link":"https:\/\/www.surehcs.com\/en\/recruitment-marketing-xu-huong-tuyen-dung-ky-nguyen-4-0\/","title":{"rendered":"Recruitment marketing xu h\u01b0\u1edbng tuy\u1ec3n d\u1ee5ng k\u1ef7 nguy\u00ean 4.0"},"content":{"rendered":"<p><em>Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, ho\u1ea1t \u0111\u1ed9ng tuy\u1ec3n d\u1ee5ng \u0111\u00e3 c\u00f3 nh\u1eefng chuy\u1ec3n bi\u1ebfn l\u1edbn. S\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i, nh\u1eefng chuy\u1ec3n d\u1ecbch trong c\u01a1 c\u1ea5u lao \u0111\u1ed9ng c\u00f9ng c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn th\u00f4ng tin ng\u00e0y c\u00e0ng r\u1ed9ng m\u1edf \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i ho\u00e0n to\u00e0n c\u00e1ch th\u1ee9c, h\u00e0nh vi v\u00e0 th\u00f3i quen t\u00ecm vi\u1ec7c c\u1ee7a \u1ee9ng vi\u00ean. T\u1ea5t y\u1ebfu, c\u00e1c nh\u00e0 tuy\u1ec3n d\u1ee5ng ph\u1ea3i b\u1eaft \u0111\u1ea7u t\u01b0 duy nh\u01b0 c\u00e1c marketer v\u00e0 n\u00e2ng cao c\u00e1c k\u1ef9 n\u0103ng marketing \u0111\u1ec3 c\u00f3 th\u1ec3 thu h\u00fat nh\u1eefng \u1ee9ng vi\u00ean t\u1ed1t nh\u1ea5t v\u00e0 c\u1ea1nh tranh th\u00e0nh c\u00f4ng. T\u1eeb \u0111\u00f3, kh\u00e1i ni\u1ec7m Recruitment marketing \u0111\u00e3 ra \u0111\u1eddi v\u00e0 \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng n\u1ed5i b\u1eadt trong tuy\u1ec3n d\u1ee5ng n\u00f3i ri\u00eang v\u00e0 nh\u00e2n s\u1ef1 n\u00f3i chung.<\/em><\/p>\n<p><em>V\u1eady Recruitment Marketing l\u00e0 g\u00ec v\u00e0 doanh nghi\u1ec7p (DN) \u1ee9ng d\u1ee5ng n\u00f3 trong ho\u1ea1t \u0111\u1ed9ng tuy\u1ec3n d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o? H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u chi ti\u1ebft\u00a0 trong b\u00e0i vi\u1ebft sau.<\/em><\/p>\n<h2>1. Recruitment Marketing l\u00e0 g\u00ec?<\/h2>\n<blockquote><p><em><strong>Recruitment Marketing<\/strong> l\u00e0 thu h\u00fat v\u00e0 nu\u00f4i d\u01b0\u1ee1ng \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng nh\u1eb1m th\u00fac \u0111\u1ea9y h\u1ecd \u1ee9ng tuy\u1ec3n v\u00e0o DN. Bao g\u1ed3m vi\u1ec7c \u00e1p d\u1ee5ng t\u1ea5t c\u1ea3 c\u00e1c nguy\u00ean t\u1eafc c\u1ee7a marketing hi\u1ec7n \u0111\u1ea1i. Bao g\u1ed3m: truy\u1ec1n th\u00f4ng \u0111a k\u00eanh, ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u00f9ng c\u00e1c c\u00f4ng ngh\u1ec7 t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u1ec3 c\u1ee7ng c\u1ed1 th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng v\u00e0 qu\u1ea3ng b\u00e1 <a href=\"https:\/\/www.surehcs.com\/en\/employee-value-proposition-evp-la-gi\/\">EVP<\/a>.<\/em><\/p><\/blockquote>\n<figure id=\"attachment_18625\" aria-describedby=\"caption-attachment-18625\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-18625 size-full\" src=\"https:\/\/www.surehcs.com\/wp-content\/uploads\/2022\/10\/Recruitment-marketing-2.jpg\" alt=\"Recruitment Marketing\" width=\"800\" height=\"500\" \/><figcaption id=\"caption-attachment-18625\" class=\"wp-caption-text\">Thu h\u00fat v\u00e0 nu\u00f4i d\u01b0\u1ee1ng \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng nh\u1eb1m th\u00fac \u0111\u1ea9y h\u1ecd \u1ee9ng tuy\u1ec3n v\u00e0o DN<\/figcaption><\/figure>\n<p>M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Recruitment Marketing l\u00e0 n\u00e2ng cao <a href=\"https:\/\/www.surehcs.com\/en\/trai-nghiem-ung-vien-nen-tang-chinh-phuc-nhan-tai-thanh-cong\/\">Tr\u1ea3i nghi\u1ec7m \u1ee9ng vi\u00ean<\/a>\u00a0(<a href=\"https:\/\/www.surehcs.com\/en\/candidate-experience-cach-cong-nghe-thay-doi-cuoc-choi\/\">Candidate Experience<\/a>) v\u00e0 T\u01b0\u01a1ng t\u00e1c \u1ee9ng vi\u00ean (Candidate Engagement). \u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean v\u00e0 c\u0169ng l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t c\u1ee7a qu\u00e1 tr\u00ecnh <a href=\"https:\/\/www.surehcs.com\/en\/phan-mem-quan-ly-tuyen-dung-nhan-tai\/\">Talent Acquisition.<\/a><\/p>\n<p>D\u01b0\u1edbi g\u00f3c nh\u00ecn c\u1ee7a Recruitment Marketing; to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh tuy\u1ec3n d\u1ee5ng s\u1ebd \u0111\u01b0\u1ee3c m\u00f4 h\u00ecnh h\u00f3a d\u01b0\u1edbi d\u1ea1ng h\u00e0nh tr\u00ecnh t\u00ecm vi\u1ec7c c\u1ee7a \u1ee9ng vi\u00ean \u2013 t\u01b0\u01a1ng t\u1ef1 nh\u01b0 l\u00fd thuy\u1ebft v\u1ec1 h\u00e0nh tr\u00ecnh mua h\u00e0ng trong marketing.<\/p>\n<ul>\n<li>\u00a0Awareness (Thu h\u00fat): \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n \u1ee9ng vi\u00ean l\u1ea7n \u0111\u1ea7u ti\u00ean ti\u1ebfp x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng c\u1ee7a DN<\/li>\n<li>Consideration (S\u00e0ng l\u1ecdc): V\u1edbi m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng quan t\u00e2m nh\u1ea5t \u0111\u1ecbnh; nh\u00e0 tuy\u1ec3n d\u1ee5ng ti\u1ebfp t\u1ee5c ph\u00e2n lo\u1ea1i c\u00e1c \u1ee9ng vi\u00ean theo m\u1ee9c \u0111\u1ed9 ti\u1ec1m n\u0103ng \u0111\u1ec3 t\u1eeb \u0111\u00f3 h\u00ecnh th\u00e0nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn, ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p.<\/li>\n<li>Interest (Duy tr\u00ec): Nh\u00e0 tuy\u1ec3n d\u1ee5ng t\u1ed1i \u01b0u c\u00e1c tr\u1ea3i nghi\u1ec7m c\u1ee7a \u1ee9ng vi\u00ean trong qu\u00e1 tr\u00ecnh tuy\u1ec3n d\u1ee5ng; duy tr\u00ec m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi \u1ee9ng vi\u00ean.<\/li>\n<\/ul>\n<h2>2. T\u1ea1i sao doanh nghi\u1ec7p n\u00ean \u1ee9ng d\u1ee5ng Recruitment Marketing?<\/h2>\n<h3>a. N\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng tuy\u1ec3n d\u1ee5ng<\/h3>\n<p>\u0110\u1ec3 l\u1ef1a ch\u1ecdn nh\u1eefng nh\u00e2n t\u00e0i t\u1ed1t nh\u1ea5t cho v\u1ecb tr\u00ed \u0111ang tuy\u1ec3n d\u1ee5ng; c\u00e1c DN th\u01b0\u1eddng kh\u00f4ng v\u1ed9i v\u00e3 l\u1ef1a ch\u1ecdn c\u00e1c \u1ee9ng vi\u00ean ch\u1ee7 \u0111\u1ed9ng \u1ee9ng tuy\u1ec3n m\u00e0 s\u1ebd n\u1ed7 l\u1ef1c \u0111\u1ec3 thu h\u00fat Passive Candidates \u2013 nh\u00f3m \u1ee9ng vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng t\u00edch c\u1ef1c t\u00ecm ki\u1ebfm m\u1ed9t c\u00f4ng vi\u1ec7c m\u1edbi nh\u01b0ng v\u1eabn s\u1eb5n s\u00e0ng thay \u0111\u1ed5i n\u1ebfu c\u00f3 c\u01a1 h\u1ed9i ph\u00f9 h\u1ee3p.<\/p>\n<p>Tuy nhi\u00ean, vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 ti\u1ebfp c\u1eadn nh\u00f3m \u1ee9ng vi\u00ean n\u00e0y lu\u00f4n l\u00e0 th\u1eed th\u00e1ch v\u1edbi nh\u00e0 tuy\u1ec3n d\u1ee5ng; k\u1ec3 c\u1ea3 c\u00e1c HR nhi\u1ec1u n\u0103m kinh nghi\u1ec7m. V\u1ea5n \u0111\u1ec1 DN g\u1eb7p l\u00e0 \u1ee9ng vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng truy c\u1eadp website t\u00ecm hi\u1ec3u c\u00f4ng vi\u1ec7c nh\u01b0ng kh\u00f4ng \u1ee9ng tuy\u1ec3n. \u1ee8ng d\u1ee5ng Recruitment Marketing s\u1ebd l\u00e0 chi\u1ebfn l\u01b0\u1ee3c h\u1ee3p l\u00fd trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y; \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i nh\u1eefng \u1ee9ng vi\u00ean quan t\u00e2m tr\u1edf th\u00e0nh \u1ee9ng vi\u00ean \u1ee9ng tuy\u1ec3n; gi\u00fap DN \u201c\u0111i \u0111\u01b0\u1eddng d\u00e0i\u201d trong cu\u1ed9c \u0111ua tuy\u1ec3n d\u1ee5ng.<\/p>\n<h3>b. \u0110\u1ea9y nhanh ti\u1ebfn \u0111\u1ed9<\/h3>\n<p>Th\u1eddi gian tuy\u1ec3n d\u1ee5ng l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 tuy\u1ec3n d\u1ee5ng. S\u1ebd ra sao n\u1ebfu b\u1ed9 ph\u1eadn tuy\u1ec3n d\u1ee5ng ph\u1ea3i b\u1eaft \u0111\u1ea7u l\u1ea1i khi c\u00f3 nhu c\u1ea7u t\u00ecm \u1ee9ng vi\u00ean m\u1edbi? \u0110i\u1ec1u n\u00e0y s\u1ebd r\u1ea5t m\u1ea5t th\u1eddi gian. Tuy nhi\u00ean, v\u1edbi Recruitment Marketing b\u1ed9 ph\u1eadn tuy\u1ec3n d\u1ee5ng s\u1ebd c\u00f3 th\u1eddi gian \u0111\u1ec3 thu h\u00fat, ti\u1ebfp c\u1eadn v\u00e0 nu\u00f4i d\u01b0\u1ee1ng \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng; t\u1eeb \u0111\u00f3 c\u00f3 s\u1eb5n ngu\u1ed3n \u1ee9ng vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 li\u00ean h\u1ec7 v\u00e0 offer c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m khi c\u00f3 v\u1ecb tr\u00ed tr\u1ed1ng.<\/p>\n<h3>c. Gi\u1ea3m chi ph\u00ed tuy\u1ec3n d\u1ee5ng<\/h3>\n<p>M\u1ed7i \u0111\u1ee3t tuy\u1ec3n d\u1ee5ng, DN c\u1ea7n \u0111\u1ebfn nhi\u1ec1u \u1ee9ng vi\u00ean \u0111\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c m\u1ed9t ng\u01b0\u1eddi ph\u00f9 h\u1ee3p. C\u00f3 th\u1ec3 th\u1ea5y tuy\u1ec3n d\u1ee5ng theo c\u00e1ch truy\u1ec1n th\u1ed1ng \u0111ang ti\u00eau t\u1ed1n m\u1ed9t s\u1ed1 ti\u1ec1n kh\u00f4ng nh\u1ecf; m\u00e0 c\u0169ng ch\u1ec9 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 nh\u00e2n l\u1ef1c trong th\u1eddi \u0111i\u1ec3m \u0111\u00f3.<\/p>\n<p>V\u1edbi Recruitment Marketing, DN c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn l\u01b0\u1ee3ng l\u1edbn \u1ee9ng vi\u00ean th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch tuy\u1ec3n d\u1ee5ng.<\/p>\n<h3>d. T\u0103ng s\u1ef1 \u0111a d\u1ea1ng<\/h3>\n<p>Theo nghi\u00ean c\u1ee9u c\u1ee7a McKinsey \u2013 c\u00f4ng ty t\u01b0 v\u1ea5n qu\u1ea3n l\u00fd to\u00e0n c\u1ea7u t\u1ea1i M\u1ef9 \u2013 m\u1ed9t \u0111\u1ed9i nh\u00f3m c\u00f3 s\u1ef1 \u0111a d\u1ea1ng v\u1ec1 gi\u1edbi t\u00ednh c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c t\u1ed1t h\u01a1n 15%. Team c\u00f3 s\u1ef1 \u0111a d\u1ea1ng v\u1ec1 s\u1eafc t\u1ed9c, c\u00f3 th\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c l\u00ean \u0111\u1ebfn 35%.<\/p>\n<p>Recruitment Marketing s\u1ebd gi\u00fap DN ch\u1ee7 \u0111\u1ed9ng h\u01a1n trong vi\u1ec7c t\u00ecm ki\u1ebfm nh\u1eefng \u1ee9ng vi\u00ean ph\u00f9 h\u1ee3p v\u00e0 \u0111a d\u1ea1ng v\u1ec1 gi\u1edbi t\u00ednh, nh\u00e2n kh\u1ea9u, t\u00ednh c\u00e1ch.<\/p>\n<h2>3. Th\u01b0\u1edbc \u0111o hi\u1ec7u qu\u1ea3 Recruitment Marketing<\/h2>\n<h3>a. Source of hire \u2013 ngu\u1ed3n tuy\u1ec3n d\u1ee5ng<\/h3>\n<p>Ngu\u1ed3n tuy\u1ec3n d\u1ee5ng l\u00e0 chi\u1ebfc ch\u00eca kh\u00f3a kh\u00f4ng ch\u1ec9 \u0111o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch tuy\u1ec3n d\u1ee5ng c\u1ee5 th\u1ec3; m\u00e0 n\u00f3 c\u00f2n l\u00e0 m\u1ed9t ph\u1ea7n trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh chi ti\u00eau ng\u00e2n s\u00e1ch. Khi \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a k\u00eanh tuy\u1ec3n d\u1ee5ng; vi\u1ec7c bi\u1ebft c\u00e1c h\u1ed3 s\u01a1 \u1ee9ng tuy\u1ec3n \u0111\u1ebfn t\u1eeb ngu\u1ed3n n\u00e0o s\u1ebd cho nh\u00e0 tuy\u1ec3n d\u1ee5ng bi\u1ebft k\u00eanh n\u00e0o \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t, k\u00eanh n\u00e0o kh\u00f4ng. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p nh\u00e0 tuy\u1ec3n d\u1ee5ng lo\u1ea1i b\u1ecf nh\u1eefng k\u00eanh ho\u1ea1t \u0111\u1ed9ng k\u00e9m; chuy\u1ec3n ngu\u1ed3n l\u1ef1c sang nh\u1eefng k\u00eanh c\u00f3 ROI hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<figure id=\"attachment_18626\" aria-describedby=\"caption-attachment-18626\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-18626 size-full\" src=\"https:\/\/www.surehcs.com\/wp-content\/uploads\/2022\/10\/Recruitment-marketing-3.jpg\" alt=\"Recruitment Marketing\" width=\"800\" height=\"500\" \/><figcaption id=\"caption-attachment-18626\" class=\"wp-caption-text\">Ngu\u1ed3n tuy\u1ec3n d\u1ee5ng gi\u00fap \u0111o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch tuy\u1ec3n d\u1ee5ng c\u1ee5 th\u1ec3<\/figcaption><\/figure>\n<h3>b. Social engagement \u2013 t\u01b0\u01a1ng t\u00e1c x\u00e3 h\u1ed9i<\/h3>\n<p>Nh\u00e0 tuy\u1ec3n d\u1ee5ng s\u1eed d\u1ee5ng c\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i, s\u1ed1 l\u1ea7n click, chia s\u1ebb,\u2026 Sau \u0111\u00f3, t\u1eadp h\u1ee3p c\u00e1c s\u1ed1 li\u1ec7u \u0111\u00f3 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a c\u00e1c \u1ee9ng vi\u00ean tr\u00ean t\u1eebng k\u00eanh. C\u0169ng gi\u1ed1ng ngu\u1ed3n tuy\u1ec3n d\u1ee5ng, \u0111\u00e1nh gi\u00e1 m\u1ee9c t\u01b0\u01a1ng t\u00e1c x\u00e3 h\u1ed9i s\u1ebd cho DN bi\u1ebft k\u00eanh n\u00e0o \u0111ang c\u00f3 s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u1ed1t; k\u00eanh n\u00e0o \u0111ang \u0111\u01b0\u1ee3c \u1ee9ng vi\u00ean gh\u00e9 th\u0103m nhi\u1ec1u v\u00e0 t\u1eeb \u0111\u00f3 lo\u1ea1i b\u1ecf nh\u1eefng k\u00eanh m\u00e0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c kh\u00f4ng \u0111\u1ea1t hi\u1ec7u qu\u1ea3.<\/p>\n<h3>c. Time to accept \u2013 th\u1eddi gian chuy\u1ec3n \u0111\u1ed5i t\u1eeb \u1ee9ng vi\u00ean th\u00e0nh nh\u00e2n vi\u00ean<\/h3>\n<p>Th\u1eddi gian chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c t\u00ednh t\u1eeb khi \u1ee9ng vi\u00ean n\u1ed9p \u0111\u01a1n \u1ee9ng tuy\u1ec3n \u0111\u1ebfn khi offer \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn. T\u1ea1i sao time to accept l\u1ea1i tr\u1edf th\u00e0nh th\u01b0\u1edbc \u0111o \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a Recruitment Marketing? L\u00fd do l\u00e0 b\u1edfi s\u1ef1 c\u1ea1nh tranh \u0111\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c nh\u1eefng \u1ee9ng vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng r\u1ea5t kh\u1ed1c li\u1ec7t. N\u1ebfu DN kh\u00f4ng nhanh ch\u00f3ng \u0111i \u0111\u1ebfn b\u01b0\u1edbc offer, \u1ee9ng vi\u00ean s\u1ebd b\u1ecb \u0111\u1ed1i th\u1ee7 gi\u00e0nh m\u1ea5t. Time to accept c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 x\u00e1c \u0111\u1ecbnh \u0111\u1ed9 chuy\u00ean nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng tuy\u1ec3n d\u1ee5ng c\u1ee7a c\u00f4ng ty.<\/p>\n<h3>d. Cost-per-hire \u2013 Chi ph\u00ed b\u1ecf ra \u0111\u1ec3 c\u00f3 m\u1ed9t \u1ee9ng vi\u00ean<\/h3>\n<p>Ch\u1ec9 s\u1ed1 n\u00e0y lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp nhi\u1ec1u nh\u1ea5t khi tri\u1ec3n khai Recruitment Marketing. Ph\u1ea3i b\u1ecf ra bao nhi\u00eau chi ph\u00ed \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t \u1ee9ng vi\u00ean lu\u00f4n l\u00e0 b\u00e0i to\u00e1n \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o quan t\u00e2m. N\u1ebfu s\u1ed1 ti\u1ec1n b\u1ecf ra qu\u00e1 cao, m\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u1ea7n ph\u1ea3i xem x\u00e9t l\u1ea1i \u0111\u1ec3 t\u00ecm ra \u0111i\u1ec3m b\u1ea5t th\u01b0\u1eddng khi\u1ebfn chi ph\u00ed b\u1ecb \u0111\u1ed9i l\u00ean qu\u00e1 nhi\u1ec1u nh\u01b0 v\u1eady. Cost-per-hire c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 x\u00e1c \u0111\u1ecbnh k\u00eanh tuy\u1ec3n d\u1ee5ng hi\u1ec7u qu\u1ea3 v\u00e0 lo\u1ea1i b\u1ecf k\u00eanh tuy\u1ec3n d\u1ee5ng k\u00e9m t\u01b0\u01a1ng t\u00e1c.<\/p>\n<h2>4. 07 y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch Recruitment Marketing<\/h2>\n<p>M\u1ed7i t\u1ed5 ch\u1ee9c \u0111\u1ec1u c\u00f3 nh\u1eefng th\u00e1ch th\u1ee9c ri\u00eang c\u1ea7n gi\u1ea3i quy\u1ebft. Nh\u01b0ng nh\u00ecn chung, 7 y\u1ebfu t\u1ed1 chi\u1ebfn l\u01b0\u1ee3c cho m\u1ecdi n\u1ed7 l\u1ef1c Recruitment Marketing bao g\u1ed3m:<\/p>\n<h3><strong>a.Th\u01b0\u01a1ng hi\u1ec7u Nh\u00e0 tuy\u1ec3n d\u1ee5ng<\/strong><\/h3>\n<p>Tr\u01b0\u1edbc khi ngh\u0129 \u0111\u1ebfn b\u1ea5t k\u1ef3 m\u1ed9t \u0111i\u1ec1u g\u00ec kh\u00e1c; h\u00e3y \u0111\u1ea3m b\u1ea3o Th\u01b0\u01a1ng hi\u1ec7u Nh\u00e0 d\u1ee5ng c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp r\u00f5 r\u00e0ng v\u00e0 ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c v\u1ec1 DN.<\/p>\n<p>Tuy nhi\u00ean, c\u00f3 2 \u0111i\u1ec3m c\u1ea7n \u0111\u1eb7c bi\u1ec7t l\u01b0u \u00fd:<\/p>\n<ul>\n<li>\u0110\u1ea3m b\u1ea3o Th\u01b0\u01a1ng hi\u1ec7u Nh\u00e0 tuy\u1ec3n d\u1ee5ng ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a t\u1ed5 ch\u1ee9c; ph\u1ea3n \u00e1nh \u0111\u00fang nh\u1eefng g\u00ec \u0111ang hi\u1ec7n h\u1eefu t\u1ea1i DN; v\u00e0 \u0111\u00e1p \u1ee9ng mong \u0111\u1ee3i c\u1ee7a nh\u00f3m nh\u00e2n t\u00e0i m\u1ee5c ti\u00eau.<\/li>\n<li>\u0110\u1eebng b\u1ecf qua th\u00e0nh vi\u00ean hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n trong c\u00e1c n\u1ed7 l\u1ef1c truy\u1ec1n th\u00f4ng. H\u00e3y t\u0103ng s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean th\u00f4ng qua qu\u00e1 tr\u00ecnh hi\u1ec7n th\u1ef1c h\u00f3a c\u00e1c gi\u00e1 tr\u1ecb EVP c\u0169ng nh\u01b0 h\u1ed7 tr\u1ee3 th\u00fac \u0111\u1ea9y Employee Referrals (Gi\u1edbi thi\u1ec7u \u1ee8ng vi\u00ean) sau \u0111\u00f3.<\/li>\n<\/ul>\n<figure id=\"attachment_18627\" aria-describedby=\"caption-attachment-18627\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-18627 size-full\" src=\"https:\/\/www.surehcs.com\/wp-content\/uploads\/2022\/10\/Recruitment-marketing-4.jpg\" alt=\"th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng\" width=\"800\" height=\"500\" \/><figcaption id=\"caption-attachment-18627\" class=\"wp-caption-text\">h\u01b0\u01a1ng hi\u1ec7u Nh\u00e0 d\u1ee5ng c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp r\u00f5 r\u00e0ng v\u00e0 ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c v\u1ec1 DN<\/figcaption><\/figure>\n<p style=\"text-align: justify;\" data-start=\"81\" data-end=\"495\">M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng r\u00f5 r\u00e0ng, ch\u00e2n th\u1ef1c kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p thu h\u00fat \u0111\u00fang nh\u00f3m \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng m\u00e0 c\u00f2n gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean hi\u1ec7n t\u1ea1i, t\u1ea1o d\u1ef1ng m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c g\u1eafn k\u1ebft. Tuy nhi\u00ean, vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00f2i h\u1ecfi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n, t\u1eeb t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m \u1ee9ng vi\u00ean, truy\u1ec1n t\u1ea3i EVP nh\u1ea5t qu\u00e1n \u0111\u1ebfn th\u00fac \u0111\u1ea9y ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u \u1ee9ng vi\u00ean n\u1ed9i b\u1ed9 (Employee Referrals<strong data-start=\"361\" data-end=\"493\">).<\/strong><\/p>\n<p style=\"text-align: justify;\" data-start=\"497\" data-end=\"989\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"497\" data-end=\"518\">LV SureHCS Hiring<\/strong> ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p hi\u1ec7n th\u1ef1c h\u00f3a \u0111i\u1ec1u \u0111\u00f3. Ph\u1ea7n m\u1ec1m gi\u00fap chu\u1ea9n h\u00f3a quy tr\u00ecnh tuy\u1ec3n d\u1ee5ng, qu\u1ea3n l\u00fd JD, t\u1ef1 \u0111\u1ed9ng s\u00e0ng l\u1ecdc v\u00e0 ph\u00e2n lo\u1ea1i \u1ee9ng vi\u00ean nh\u1eb1m \u0111\u1ea3m b\u1ea3o tuy\u1ec3n \u0111\u00fang ng\u01b0\u1eddi \u2013 \u0111\u00fang v\u0103n h\u00f3a doanh nghi\u1ec7p. \u0110\u1ed3ng th\u1eddi, v\u1edbi kh\u1ea3 n\u0103ng <strong data-start=\"763\" data-end=\"810\" data-is-only-node=\"\">t\u00edch h\u1ee3p LV AI Resume <\/strong>b\u00f3c t\u00e1ch d\u1eef li\u1ec7u CV nhanh ch\u00f3ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng v\u00e0 tri\u1ec3n khai tuy\u1ec3n d\u1ee5ng hi\u1ec7u qu\u1ea3<\/p>\n<p style=\"text-align: justify;\" data-start=\"497\" data-end=\"989\" data-is-last-node=\"\" data-is-only-node=\"\">\t\t<div data-elementor-type=\"page\" data-elementor-id=\"20822\" class=\"elementor elementor-20822\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe7b5fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe7b5fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1425d9e\" data-id=\"1425d9e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2de5e4 elementor-widget elementor-widget-text-editor\" data-id=\"d2de5e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p style=\"text-align: justify;\"><em>According to a survey by Glassdoor, the recruitment market in the world and Vietnam are major fluctuations: <\/em><\/p><ul style=\"text-align: justify;\"><li><em><span style=\"color: #ff6600;\"><strong data-start=\"123\" data-end=\"146\">68,66%<\/strong><\/span> business complains that the candidate does not meet the requirements.<\/em><\/li><li><em><span style=\"color: #ff6600;\"> <strong data-start=\"195\" data-end=\"218\">18,67% <\/strong><\/span>business struggled to find the right person though recruitment needs increase.\u00a0<\/em><\/li><li><em>The rate of recruitment through the training school<span style=\"color: #ff6600;\"><strong data-start=\"292\" data-end=\"348\"> only reach 1-2%<\/strong><\/span>shows large gap between training and practical business.<\/em><\/li><\/ul><p style=\"text-align: justify;\" data-start=\"418\" data-end=\"746\">If businesses are still struggling between the CV does not fit, the recruitment process dragged or new employees leave during onboarding, the time has come you need a solution to recruit smart, more comprehensive.<\/p><p style=\"text-align: justify;\" data-start=\"748\" data-end=\"1141\"><strong><a href=\"https:\/\/www.surehcs.com\/en\/he-thong-quan-ly-tuyen-dung\/\">LV SureHCS Hiring<\/a> \u2013 System recruitment management technology integrated smart AI<\/strong><\/p><ul style=\"text-align: justify;\"><li><span style=\"background-color: transparent;\">Technology <span style=\"color: #ff6600;\"><strong>LV AI Resume<\/strong><\/span> dissection of the entire data every format CV file \u2013 every language put into the software to create candidate profile electronically.<\/span><\/li><li><span style=\"color: #ff6600;\"><strong>Search series CV<\/strong><\/span> request takes only a few seconds by depth filters by keywords, 't need standards.<\/li><li><strong><span style=\"color: #ff6600;\">Automatically transfer the record<\/span> <\/strong>candidates at system recruitment management.<\/li><li><span style=\"color: #ff6600;\"><strong>Mining<\/strong><\/span>\u00a0<span style=\"color: #ff6600;\"><strong>Candidate Pool through AI assistant<\/strong><\/span> depth to quickly find suitable candidates (support the Prompt to the query fast and right).<\/li><li style=\"font-size: 16px;\">Construction <strong><span style=\"color: #ff6600;\">brand recruitment<\/span><\/strong> professional with your work information, service portal candidates separately.<\/li><\/ul><div style=\"text-align: justify;\"><a href=\"https:\/\/www.surehcs.com\/en\/he-thong-quan-ly-tuyen-dung\/?utm_source=blog-tuyen-dung&amp;utm_medium=banner\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20901\" src=\"https:\/\/www.surehcs.com\/wp-content\/uploads\/2025\/03\/banner-surehcs-hiring.gif\" alt=\"h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd tuy\u1ec3n d\u1ee5ng SureHCS Hiring\" width=\"900\" height=\"593\" \/><\/a><\/div><div style=\"text-align: center;\"><a href=\"https:\/\/www.surehcs.com\/en\/he-thong-quan-ly-tuyen-dung\/?utm_source=blog-tuyen-dung&amp;utm_medium=xem-tinh-nang\" target=\"_blank\" rel=\"nofollow noopener\"><strong><em>SEE THE DETAILED FEATURES OF RECRUITMENT SOLUTIONS HERE<\/em><\/strong><\/a><\/div><p style=\"text-align: justify;\"><b>CONTACT INFORMATION:<\/b><\/p><ul><li>Hotline: <a href=\"tel:0901555063\">0901 555 063<\/a><\/li><li>Email: <a href=\"mailto:surehcs@lacviet.com.vn\">surehcs@lacviet.com.vn<\/a> | Website: <a href=\"https:\/\/www.surehcs.com\/en\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.surehcs.com\/<\/a><\/li><li>Office address: <a href=\"https:\/\/maps.app.goo.gl\/Jqy5fZgaAnFMbJdB7\" target=\"_blank\" rel=\"nofollow noopener\">23 Nguyen Thi Huynh, Ward 8, Phu Nhuan District, ho chi minh CITY.CITY<\/a><\/li><\/ul><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t.<\/p>\n<h3><strong>b. Ch\u00e2n dung \u1ee9ng vi\u00ean m\u1ee5c ti\u00eau\u00a0<\/strong><\/h3>\n<p>Th\u00e0nh ph\u1ea7n ti\u1ebfp theo kh\u00f4ng th\u1ec3 thi\u1ebfu ch\u00ednh l\u00e0 ph\u00e2n kh\u00fac nh\u00f3m \u1ee9ng vi\u00ean m\u1ee5c ti\u00eau. B\u1ea1n c\u00f3 nhi\u1ec1u vai tr\u00f2 \u0111ang m\u1edf tuy\u1ec3n v\u00e0 m\u1ed9t nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng s\u1ebd kh\u00e1c m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n th\u1eddi gian t\u1ea1i c\u1eeda h\u00e0ng.<\/p>\n<p>H\u00e3y t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c nh\u00f3m \u1ee9ng vi\u00ean n\u00e0y: H\u1ecd l\u00e0 ai; c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc, \u0111\u1ed9ng l\u1ef1c c\u1ee7a h\u1ecd l\u00e0 g\u00ec; v\u00e0 h\u1ecd \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t n\u01a1i l\u00e0m vi\u1ec7c nh\u01b0 th\u1ebf n\u00e0o. Sau \u0111\u00f3 x\u00e2y d\u1ef1ng ch\u00e2n dung \u1ee9ng vi\u00ean m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p cho t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n.<\/p>\n<h3><strong>c. Trang web tuy\u1ec3n d\u1ee5ng\u00a0<\/strong><\/h3>\n<p>Trang web tuy\u1ec3n d\u1ee5ng c\u1ee7a DN v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh Recruitment Marketing tr\u1ef1c ti\u1ebfp. Nh\u1eefng ng\u01b0\u1eddi t\u00ecm vi\u1ec7c d\u00e0nh 1-4 gi\u1edd \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u1ec1 m\u1ed9t c\u00f4ng ty v\u00e0 65% trong s\u1ed1 h\u1ecd nh\u1eadn th\u1ea5y trang web ngh\u1ec1 nghi\u1ec7p l\u00e0 ngu\u1ed3n h\u1eefu \u00edch nh\u1ea5t (theo Talent Board).<\/p>\n<p>V\u00ec l\u00fd do tr\u00ean, \u0111\u1ea3m b\u1ea3o trang web c\u1ee7a b\u1ea1n cung c\u1ea5p m\u1ecdi th\u00f4ng tin m\u00e0 \u1ee9ng vi\u00ean \u0111ang v\u00e0 s\u1ebd t\u00ecm ki\u1ebfm v\u1edbi giao di\u1ec7n linh ho\u1ea1t chuy\u1ec3n \u0111\u1ed5i cho m\u1ecdi thi\u1ebft b\u1ecb.<\/p>\n<p>Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u1ea7n \u0111\u00e1nh gi\u00e1 l\u1ea1i trang web c\u1ee7a m\u00ecnh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng quan t\u00e2m th\u1ef1c s\u1ef1 c\u1ee7a nh\u00e2n t\u00e0i \u0111\u1ed1i v\u1edbi DN. Ch\u1eb3ng h\u1ea1n nh\u01b0, ch\u1ec9 c\u00f3 1% ng\u01b0\u1eddi t\u00ecm vi\u1ec7c truy c\u1eadp v\u00e0o trang FAQ \u2013 h\u00e3y c\u00e2n nh\u1eafc lo\u1ea1i b\u1ecf trang n\u00e0y ho\u1eb7c xem x\u00e9t l\u1ea1i b\u1ed9 c\u00e2u h\u1ecfi c\u1ee7a b\u1ea1n.<\/p>\n<figure id=\"attachment_18628\" aria-describedby=\"caption-attachment-18628\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18628 size-full\" src=\"https:\/\/www.surehcs.com\/wp-content\/uploads\/2022\/10\/Recruitment-marketing-5.jpg\" alt=\"Recruitment Marketing\" width=\"800\" height=\"500\" \/><figcaption id=\"caption-attachment-18628\" class=\"wp-caption-text\">Trang web tuy\u1ec3n d\u1ee5ng c\u1ee7a DN l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh Recruitment Marketing tr\u1ef1c ti\u1ebfp<\/figcaption><\/figure>\n<h3><strong>d. Content Marketing\u00a0<\/strong><\/h3>\n<p>V\u1edbi gi\u00e1 tr\u1ecb EVP c\u1ed1t l\u00f5i v\u00e0 h\u1ed3 s\u01a1 \u1ee9ng vi\u00ean m\u1ee5c ti\u00eau; gi\u1edd \u0111\u00e2y b\u1ea1n \u0111\u00e3 c\u00f3 n\u1ec1n t\u1ea3ng \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng n\u1ed9i dung cho DN c\u1ee7a m\u00ecnh.<\/p>\n<p>Nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n t\u1ea3i n\u1ed9i dung c\u01a1 b\u1ea3n \u0111\u1ebfn \u1ee9ng vi\u00ean bao g\u1ed3m b\u1ea3ng tin tuy\u1ec3n d\u1ee5ng, m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c, n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (Facebook, LinkedIn, \u2026); ph\u1ecfng v\u1ea5n nh\u00e2n vi\u00ean ho\u1eb7c qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o.<\/p>\n<p>B\u1ea5t k\u1ec3 d\u01b0\u1edbi h\u00ecnh th\u1ee9c n\u00e0o \u0111i n\u1eefa; h\u00e3y \u0111\u1ea3m b\u1ea3o n\u1ed9i dung v\u00e0 h\u00ecnh \u1ea3nh thi\u1ebft k\u1ebf c\u1ee7a DN c\u00f3 t\u00ednh nh\u1ea5t qu\u00e1n v\u00e0 \u0111\u1ed3ng b\u1ed9 xuy\u00ean su\u1ed1t chi\u1ebfn d\u1ecbch tuy\u1ec3n d\u1ee5ng.<\/p>\n<h3><strong>e. Digital Advertising\u00a0<\/strong><\/h3>\n<p>Th\u01b0\u1eddng xuy\u00ean \u0111\u00e1nh gi\u00e1 \u2013 ph\u00e2n t\u00edch c\u00e1ch m\u00e0 DN kh\u00e1c \u0111ang \u0111\u1ea7u t\u01b0 cho qu\u1ea3ng c\u00e1o s\u1ebd gi\u00fap b\u1ed9 ph\u1eadn HR \u0111\u01b0a ra ng\u00e2n s\u00e1ch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c Digital Advertising t\u1ed1i \u01b0u h\u01a1n.<\/p>\n<p>C\u1ea7n nh\u1edb r\u1eb1ng, c\u00e1ch l\u00e0m n\u00e0y \u0111\u00f2i h\u1ecfi n\u1ed9i dung \u2013 h\u00ecnh \u1ea3nh tr\u1ef1c quan, sinh \u0111\u1ed9ng v\u00e0 c\u00f3 th\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd ngay l\u1eadp t\u1ee9c t\u1edbi nh\u00f3m \u1ee9ng vi\u00ean tr\u00ean di\u1ec7n r\u1ed9ng. V\u00ec v\u1eady, n\u1ebfu DN kh\u00f4ng mu\u1ed1n ng\u01b0\u1eddi xem b\u1ecf qua h\u00ecnh \u1ea3nh Th\u01b0\u01a1ng hi\u1ec7u Nh\u00e0 tuy\u1ec3n d\u1ee5ng c\u1ee7a m\u00ecnh; y\u1ebfu t\u1ed1 n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi Content Marketing m\u1ed9t c\u00e1ch ch\u1ec9nh chu tr\u01b0\u1edbc khi chi tr\u1ea3 cho qu\u1ea3ng c\u00e1o.<\/p>\n<h3><strong>f. Social Recruiting\u00a0<\/strong><\/h3>\n<p>Haley Marketing Group (HMG) nh\u1ea5n m\u1ea1nh r\u1eb1ng social recruiting (tuy\u1ec3n d\u1ee5ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i); kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111\u0103ng job l\u00ean Facebook hay LinkedIn. Thay v\u00e0o \u0111\u00f3, social recruiting l\u00e0 \u201cs\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 \u2013 k\u00eanh x\u00e3 h\u1ed9i \u0111\u1ec3 thu h\u00fat v\u00e0 nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7 v\u1edbi c\u1ea3 ng\u01b0\u1eddi t\u00ecm vi\u1ec7c ch\u1ee7 \u0111\u1ed9ng v\u00e0 th\u1ee5 \u0111\u1ed9ng\u201d.<\/p>\n<p>Theo \u0111\u00f3, th\u00f4ng \u0111i\u1ec7p v\u00e0 n\u1ed9i dung cho ng\u01b0\u1eddi t\u00ecm vi\u1ec7c ch\u1ee7 \u0111\u1ed9ng v\u00e0 th\u1ee5 \u0111\u1ed9ng l\u00e0 r\u1ea5t kh\u00e1c nhau. V\u00ed d\u1ee5 nh\u01b0:<\/p>\n<p>Nh\u1eefng ng\u01b0\u1eddi t\u00ecm vi\u1ec7c ch\u1ee7 \u0111\u1ed9ng c\u00f3 th\u1ec3 quan t\u00e2m \u0111\u1ebfn c\u00e1c c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m r\u1ed9ng m\u1edf; th\u00f4ng tin v\u1ec1 t\u1ed5 ch\u1ee9c; c\u00e1c m\u1eb9o ch\u1ec9nh s\u1eeda CV; th\u01b0 xin vi\u1ec7c c\u0169ng nh\u01b0 \u0111\u00e1nh gi\u00e1 c\u1ee7a c\u00f4ng ty. Ng\u01b0\u1ee3c l\u1ea1i, nh\u1eefng ng\u01b0\u1eddi t\u00ecm vi\u1ec7c th\u1ee5 \u0111\u1ed9ng c\u00f3 th\u1ec3 quan t\u00e2m \u0111\u1ebfn nh\u1eefng n\u1ed9i dung h\u1eefu \u00edch c\u00f3 th\u1ec3 gi\u00fap h\u1ecd trong vai tr\u00f2 c\u00f4ng vi\u1ec7c hi\u1ec7n t\u1ea1i.<\/p>\n<h3><strong>g. K\u00eanh ch\u0103m s\u00f3c \u1ee9ng vi\u00ean<\/strong><\/h3>\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u t\u00ean g\u1ecdi d\u1ec5 hi\u1ec3u h\u01a1n cho y\u1ebfu t\u1ed1 n\u00e0y; ch\u1eb3ng h\u1ea1n nh\u01b0: C\u1ed9ng \u0111\u1ed3ng Management Trainee; nh\u00f3m \u0111\u00e0o t\u1ea1o nh\u00e2n t\u00e0i; c\u00e1c nh\u00f3m tuy\u1ec3n d\u1ee5ng tr\u00ean Facebook, \u2026<\/p>\n<p>Th\u1ef1c t\u1ebf, ch\u1ec9 c\u00f3 10% \u1ee9ng vi\u00ean truy c\u1eadp trang web tuy\u1ec3n d\u1ee5ng th\u1ef1c s\u1ef1 ho\u00e0n th\u00e0nh \u0111\u01a1n \u1ee9ng tuy\u1ec3n. Do \u0111\u00f3 b\u1ea1n \u0111ang m\u1ea5t kho\u1ea3ng 90% \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh. V\u00e0 c\u00e1c k\u00eanh d\u1eabn d\u1eaft \u1ee9ng vi\u00ean cho ph\u00e9p b\u1ea1n t\u01b0\u01a1ng t\u00e1c tr\u1edf l\u1ea1i v\u1edbi h\u1ecd c\u0169ng nh\u01b0 \u0111\u0103ng t\u1ea3i nh\u1eefng m\u1eabu \u0111\u01a1n \u1ee9ng tuy\u1ec3n thu\u1eadn ti\u1ec7n \u2013 ph\u00f9 h\u1ee3p h\u01a1n cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau.<\/p>\n<p>Nh\u1eefng y\u1ebfu t\u1ed1 tr\u00ean \u0111\u1ec1u l\u00e0 ph\u1ea7n quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c Recruitment Marketing hi\u1ec7u qu\u1ea3. Tuy nhi\u00ean kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 s\u1ebd ph\u1ea3i c\u00f3 ngay trong d\u1ef1 \u00e1n \u0111\u1ea7u ti\u00ean b\u1ea1n th\u1ef1c hi\u1ec7n.<\/p>\n<p>B\u1ea5t c\u1ee9 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng n\u00e0o c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean b\u1ed1i c\u1ea3nh c\u1ee7a DN v\u00e0 m\u1ee5c ti\u00eau th\u1ef1c t\u1ebf c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c. V\u00ec v\u1eady, \u0111\u1eebng ng\u1ea7n ng\u1ea1i nghi\u00ean c\u1ee9u, th\u1eed nghi\u1ec7m v\u00e0 h\u1ecdc h\u1ecfi t\u1eeb d\u1eef li\u1ec7u th\u1ef1c t\u1ebf \u0111\u1ec3 t\u1eebng b\u01b0\u1edbc ho\u00e0n thi\u1ec7n k\u1ebf ho\u1ea1ch Recruitment Marketing cho DN c\u1ee7a m\u00ecnh.<\/p>\n<p class=\"has-text-align-right\" style=\"text-align: right;\">Ngu\u1ed3n s\u01b0u t\u1ea7m Internet<\/p>\n<p><strong>Reference articles:<\/strong><\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.surehcs.com\/en\/employee-experience-trai-nghiem-nhan-vien\/\">Employee Experience: H\u00e0nh tr\u00ecnh g\u1eafn k\u1ebft nh\u00e2n vi\u00ean v\u1edbi doanh nghi\u1ec7p<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.surehcs.com\/en\/trai-nghiem-ung-vien-nen-tang-chinh-phuc-nhan-tai-thanh-cong\/\">Tr\u1ea3i nghi\u1ec7m \u1ee9ng vi\u00ean:\u00a0N\u1ec1n t\u1ea3ng chinh ph\u1ee5c nh\u00e2n t\u00e0i th\u00e0nh c\u00f4ng<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.surehcs.com\/en\/candidate-experience-cach-cong-nghe-thay-doi-cuoc-choi\/\" rel=\"bookmark\">Candidate Experience &amp; c\u00e1ch c\u00f4ng ngh\u1ec7 thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i<\/a><\/strong><\/li>\n<li><strong><strong><a href=\"https:\/\/www.surehcs.com\/en\/ung-du%cc%a3ng-robotic-process-automation-rpa-trong-hr\/\" rel=\"bookmark\">Application Robotic Process Automation (RPA) in HR<\/a><\/strong><\/strong><\/li>\n<li><strong><strong><a href=\"https:\/\/www.surehcs.com\/en\/ap-dung-nguyen-tac-smart-vao-tuyen-dung\/\" rel=\"bookmark\">\u00c1<\/a><a href=\"https:\/\/www.surehcs.com\/en\/ung-du%cc%a3ng-robotic-process-automation-rpa-trong-hr\/\" rel=\"bookmark\">p d\u1ee5ng nguy\u00ean t\u1eafc smart v\u00e0o tuy\u1ec3n d\u1ee5ng<br \/>\n<\/a><\/strong><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.surehcs.com\/en\/phan-mem-quan-ly-tuyen-dung-nhan-tai\/\">SureHCS for Talent Acquisition-Gi\u1ea3i ph\u00e1p Tuy\u00ea\u0309n cho\u0323n Nh\u00e2n ta\u0300i<\/a><\/strong><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, ho\u1ea1t \u0111\u1ed9ng tuy\u1ec3n d\u1ee5ng \u0111\u00e3 c\u00f3 nh\u1eefng chuy\u1ec3n bi\u1ebfn l\u1edbn. S\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i, nh\u1eefng chuy\u1ec3n d\u1ecbch trong c\u01a1 c\u1ea5u lao \u0111\u1ed9ng c\u00f9ng c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn th\u00f4ng tin ng\u00e0y c\u00e0ng r\u1ed9ng m\u1edf \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i ho\u00e0n to\u00e0n c\u00e1ch th\u1ee9c, h\u00e0nh vi v\u00e0 th\u00f3i quen t\u00ecm [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":18624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[669],"tags":[688],"class_list":["post-11342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tuyen-dung","tag-thuat-ngu-tuyen-dung"],"_links":{"self":[{"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/posts\/11342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/comments?post=11342"}],"version-history":[{"count":3,"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/posts\/11342\/revisions"}],"predecessor-version":[{"id":21104,"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/posts\/11342\/revisions\/21104"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/media\/18624"}],"wp:attachment":[{"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/media?parent=11342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/categories?post=11342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/tags?post=11342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}