{"id":22260,"date":"2025-03-26T09:00:17","date_gmt":"2025-03-26T09:00:17","guid":{"rendered":"https:\/\/www.surehcs.com\/?p=22260"},"modified":"2025-05-28T11:37:08","modified_gmt":"2025-05-28T04:37:08","slug":"employer-branding","status":"publish","type":"post","link":"https:\/\/www.surehcs.com\/en\/employer-branding\/","title":{"rendered":"Employer Branding l\u00e0 g\u00ec? 5 B\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng c\u00f3 \u201cch\u1ea5t ri\u00eang\u201d"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Theo kh\u1ea3o s\u00e1t c\u1ee7a Linkedin, 75% \u1ee9ng vi\u00ean nghi\u00ean c\u1ee9u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng c\u1ee7a c\u00f4ng ty tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh n\u1ed9p \u0111\u01a1n. N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 Employer Branding r\u00f5 r\u00e0ng, ho\u1eb7c t\u1ec7 h\u01a1n \u2013 c\u00f3 danh ti\u1ebfng ti\u00eau c\u1ef1c, th\u00ec ngay c\u1ea3 m\u1ee9c l\u01b0\u01a1ng cao c\u0169ng kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 thuy\u1ebft ph\u1ee5c \u1ee9ng vi\u00ean gi\u1ecfi gia nh\u1eadp.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u1eady, doanh nghi\u1ec7p c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 tr\u1edf th\u00e0nh \u201cn\u01a1i l\u00e0m vi\u1ec7c trong m\u01a1\u201d trong m\u1eaft \u1ee9ng vi\u00ean? C\u00e2u tr\u1ea3 l\u1eddi ch\u00ednh l\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c.<\/span><\/p>\n<h2 style=\"text-align: left;\">1. Employer Branding l\u00e0 g\u00ec?<\/h2>\n<blockquote>\n<p style=\"text-align: justify;\"><b><i>Employer Branding (Th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng)<\/i><\/b><i><span style=\"font-weight: 400;\"> l\u00e0 qu\u00e1 tr\u00ecnh doanh nghi\u1ec7p x\u00e2y d\u1ef1ng, qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh c\u1ee7a m\u00ecnh nh\u01b0 m\u1ed9t n\u01a1i l\u00e0m vi\u1ec7c l\u00fd t\u01b0\u1edfng trong m\u1eaft \u1ee9ng vi\u00ean v\u00e0 nh\u00e2n vi\u00ean hi\u1ec7n t\u1ea1i.<\/span><\/i><\/p>\n<\/blockquote>\n<figure id=\"attachment_22262\" aria-describedby=\"caption-attachment-22262\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-22262 size-full\" src=\"https:\/\/www.surehcs.com\/wp-content\/uploads\/2025\/03\/employer-branding-2.jpg\" alt=\"Employer Branding\" width=\"800\" height=\"500\" \/><figcaption id=\"caption-attachment-22262\" class=\"wp-caption-text\"><i><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p n\u00ean x\u00e2y d\u1ef1ng, qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh c\u1ee7a m\u00ecnh nh\u01b0 m\u1ed9t n\u01a1i l\u00e0m vi\u1ec7c l\u00fd t\u01b0\u1edfng trong m\u1eaft \u1ee9ng vi\u00ean<\/span><\/i><i style=\"text-align: justify; font-size: 16px;\">\u00a0<\/i><\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u00e2y kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c \u0111\u01b0a ra c\u00e1c ch\u00ednh s\u00e1ch l\u01b0\u01a1ng th\u01b0\u1edfng h\u1ea5p d\u1eabn m\u00e0 c\u00f2n bao g\u1ed3m v\u0103n h\u00f3a doanh nghi\u1ec7p, m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c, c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n hay nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 doanh nghi\u1ec7p mang l\u1ea1i cho ng\u01b0\u1eddi lao \u0111\u1ed9ng. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng m\u1ea1nh kh\u00f4ng ch\u1ec9 gi\u00fap thu h\u00fat nhi\u1ec1u \u1ee9ng vi\u00ean t\u00e0i n\u0103ng h\u01a1n m\u00e0 c\u00f2n gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed tuy\u1ec3n d\u1ee5ng v\u00e0 n\u00e2ng cao t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n nh\u00e2n s\u1ef1.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>L\u1ee3i \u00edch c\u1ee7a Employer Branding:<\/b><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u0103ng kh\u1ea3 n\u0103ng thu h\u00fat \u1ee9ng vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng cao:<\/b><span style=\"font-weight: 400;\"> \u1ee8ng vi\u00ean gi\u1ecfi th\u01b0\u1eddng ch\u1ecdn nh\u1eefng doanh nghi\u1ec7p c\u00f3 th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng t\u1ed1t.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gi\u1ea3m chi ph\u00ed tuy\u1ec3n d\u1ee5ng:<\/b><span style=\"font-weight: 400;\"> Khi th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng m\u1ea1nh, doanh nghi\u1ec7p kh\u00f4ng c\u1ea7n chi nhi\u1ec1u cho qu\u1ea3ng c\u00e1o tuy\u1ec3n d\u1ee5ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>N\u00e2ng cao s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean:<\/b><span style=\"font-weight: 400;\"> Nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng c\u00f3 v\u0103n h\u00f3a t\u1ed1t v\u00e0 gi\u00e1 tr\u1ecb r\u00f5 r\u00e0ng s\u1ebd trung th\u00e0nh h\u01a1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ea1nh tranh:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng m\u1ea1nh gi\u00fap doanh nghi\u1ec7p tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: left;\">2. Ch\u1ec9 doanh nghi\u1ec7p l\u1edbn m\u1eddi \u0111\u1ea7u t\u01b0 v\u00e0o Employer Branding?<\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p v\u1eeba \u0111\u0103ng tin tuy\u1ec3n d\u1ee5ng nh\u01b0ng l\u1ea1i nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t \u00edt h\u1ed3 s\u01a1, ho\u1eb7c c\u00f3 h\u1ed3 s\u01a1 nh\u01b0ng kh\u00f4ng \u0111\u00fang v\u1edbi k\u1ef3 v\u1ecdng. Trong khi \u0111\u00f3, nh\u1eefng c\u00f4ng ty l\u1edbn c\u00f9ng ng\u00e0nh l\u1ea1i c\u00f3 h\u00e0ng tr\u0103m \u1ee9ng vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng x\u1ebfp h\u00e0ng mong \u0111\u01b0\u1ee3c ph\u1ecfng v\u1ea5n. H\u00e3y t\u1ef1 h\u1ecfi: &#8220;T\u1ea1i sao h\u1ecd thu h\u00fat nh\u00e2n t\u00e0i d\u1ec5 d\u00e0ng nh\u01b0 v\u1eady?&#8221;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nhi\u1ec1u doanh nghi\u1ec7p ngh\u0129 r\u1eb1ng ch\u1ec9 nh\u1eefng t\u1eadp \u0111o\u00e0n l\u1edbn m\u1edbi c\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng. Nh\u01b0ng th\u1ef1c t\u1ebf, m\u1ecdi doanh nghi\u1ec7p \u2013 d\u00f9 l\u1edbn hay nh\u1ecf \u2013 \u0111\u1ec1u c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Employer Branding b\u00e0i b\u1ea3n.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>For big business<\/b><span style=\"font-weight: 400;\">, th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng gi\u00fap duy tr\u00ec v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u, thu h\u00fat \u1ee9ng vi\u00ean gi\u1ecfi m\u00e0 kh\u00f4ng c\u1ea7n t\u1ed1n qu\u00e1 nhi\u1ec1u chi ph\u00ed tuy\u1ec3n d\u1ee5ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SME)<\/b><span style=\"font-weight: 400;\"> c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh, gi\u00fap h\u1ecd thu h\u00fat nh\u00e2n t\u00e0i ngay c\u1ea3 khi kh\u00f4ng th\u1ec3 tr\u1ea3 l\u01b0\u01a1ng cao nh\u01b0 c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Startup<\/b><span style=\"font-weight: 400;\"> c\u1ea7n th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng m\u1ea1nh \u0111\u1ec3 thu h\u00fat nh\u00e2n s\u1ef1 ch\u1ea5t l\u01b0\u1ee3ng ngay t\u1eeb \u0111\u1ea7u, t\u1ea1o ti\u1ec1n \u0111\u1ec1 cho s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u00ec v\u1eady, d\u00f9 l\u00e0 m\u1ed9t startup non tr\u1ebb hay m\u1ed9t doanh nghi\u1ec7p \u0111ang tr\u00ean \u0111\u00e0 ph\u00e1t tri\u1ec3n, vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o Employer Branding kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n tuy\u1ec3n d\u1ee5ng d\u1ec5 d\u00e0ng h\u01a1n m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 ch\u1ea5t l\u01b0\u1ee3ng, s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p tr\u00ean ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i.<\/span><\/p>\n<h2 style=\"text-align: left;\">3. C\u00e1c y\u1ebfu t\u1ed1 c\u1ea5u th\u00e0nh Employer Branding<\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng m\u1ea1nh kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t logo \u0111\u1eb9p hay m\u1ed9t b\u00e0i \u0111\u0103ng tuy\u1ec3n d\u1ee5ng h\u1ea5p d\u1eabn. M\u00e0 c\u1ea7n c\u00f3 <\/span><b>t\u1ed5ng h\u00f2a c\u1ee7a nhi\u1ec1u y\u1ebfu t\u1ed1<\/b><span style=\"font-weight: 400;\">, t\u1eeb h\u00ecnh \u1ea3nh, tr\u1ea3i nghi\u1ec7m \u1ee9ng vi\u00ean, v\u0103n h\u00f3a doanh nghi\u1ec7p \u0111\u1ebfn c\u00e1c ch\u00ednh s\u00e1ch ph\u00fac l\u1ee3i.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t c\u1ea5u th\u00e0nh Employer Branding:<\/span><\/p>\n<h3 style=\"text-align: left;\">3.1. H\u00ecnh \u1ea3nh v\u00e0 danh ti\u1ebfng doanh nghi\u1ec7p<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 bao gi\u1edd t\u1ef1 h\u1ecfi t\u1ea1i sao c\u00f3 nh\u1eefng c\u00f4ng ty lu\u00f4n thu h\u00fat h\u00e0ng ng\u00e0n \u1ee9ng vi\u00ean, trong khi m\u1ed9t s\u1ed1 kh\u00e1c l\u1ea1i ch\u1eadt v\u1eadt tuy\u1ec3n d\u1ee5ng? C\u00e2u tr\u1ea3 l\u1eddi n\u1eb1m \u1edf h\u00ecnh \u1ea3nh v\u00e0 danh ti\u1ebfng c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi \u1ee9ng tuy\u1ec3n, \u1ee9ng vi\u00ean lu\u00f4n t\u00ecm hi\u1ec3u v\u1ec1 c\u00f4ng ty qua website, m\u1ea1ng x\u00e3 h\u1ed9i, \u0111\u00e1nh gi\u00e1 tr\u00ean Glassdoor, LinkedIn, hay th\u1eadm ch\u00ed l\u00e0 t\u1eeb nh\u1eefng nh\u00e2n vi\u00ean c\u0169.<\/span><\/p>\n<figure id=\"attachment_22263\" aria-describedby=\"caption-attachment-22263\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-22263 size-full\" src=\"https:\/\/www.surehcs.com\/wp-content\/uploads\/2025\/03\/employer-branding-3.jpg\" alt=\"Employer Branding\" width=\"800\" height=\"500\" \/><figcaption id=\"caption-attachment-22263\" class=\"wp-caption-text\">C\u00f4ng ty c\u00f3 d\u1ec5 th\u01b0\u1edfng &#8220;Best Place to Work&#8221; d\u1ec5 d\u00e0ng thu h\u00fat nh\u00e2n t\u00e0i h\u01a1n<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><b>M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00ecnh \u1ea3nh doanh nghi\u1ec7p:<\/b><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/b><span style=\"font-weight: 400;\">: Logo, m\u00e0u s\u1eafc, ng\u00f4n ng\u1eef th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p, nh\u1ea5t qu\u00e1n gi\u00fap \u1ee9ng vi\u00ean d\u1ec5 d\u00e0ng nh\u1eadn di\u1ec7n c\u00f4ng ty.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>M\u1ee9c \u0111\u1ed9 hi\u1ec7n di\u1ec7n tr\u00ean truy\u1ec1n th\u00f4ng<\/b><span style=\"font-weight: 400;\">: Doanh nghi\u1ec7p c\u00f3 xu\u1ea5t hi\u1ec7n tr\u00ean b\u00e1o ch\u00ed, s\u1ef1 ki\u1ec7n ng\u00e0nh hay h\u1ed9i th\u1ea3o kh\u00f4ng?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u00e1nh gi\u00e1 t\u1eeb nh\u00e2n vi\u00ean c\u00f9ng \u1ee9ng vi\u00ean c\u0169<\/b><span style=\"font-weight: 400;\">: Nh\u1eefng chia s\u1ebb tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 LinkedIn, Glassdoor, Facebook c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a \u1ee9ng vi\u00ean.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Th\u00e0nh t\u1ef1u v\u00e0 gi\u1ea3i th\u01b0\u1edfng<\/b><span style=\"font-weight: 400;\">: M\u1ed9t c\u00f4ng ty c\u00f3 c\u00e1c gi\u1ea3i th\u01b0\u1edfng uy t\u00edn (Best Place to Work, Great Place to Work\u2026) th\u01b0\u1eddng d\u1ec5 d\u00e0ng thu h\u00fat nh\u00e2n t\u00e0i h\u01a1n.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: left;\">3.2. Tr\u1ea3i nghi\u1ec7m \u1ee9ng vi\u00ean (Candidate Experience)<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00e1ch doanh nghi\u1ec7p \u0111\u1ed1i x\u1eed v\u1edbi \u1ee9ng vi\u00ean trong qu\u00e1 tr\u00ecnh tuy\u1ec3n d\u1ee5ng c\u0169ng quan tr\u1ecdng nh\u01b0 c\u00e1ch h\u1ecd \u0111\u1ed1i x\u1eed v\u1edbi nh\u00e2n vi\u00ean. M\u1ed9t quy tr\u00ecnh tuy\u1ec3n d\u1ee5ng ph\u1ee9c t\u1ea1p, ph\u1ea3n h\u1ed3i ch\u1eadm tr\u1ec5 ho\u1eb7c ph\u1ecfng v\u1ea5n kh\u00f4ng chuy\u00ean nghi\u1ec7p c\u00f3 th\u1ec3 khi\u1ebfn \u1ee9ng vi\u00ean m\u1ea5t thi\u1ec7n c\u1ea3m v\u1ec1\u00a0 Employer Branding.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>C\u00e1c y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh tr\u1ea3i nghi\u1ec7m \u1ee9ng vi\u00ean:<\/b><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tr\u00e1nh y\u00eau c\u1ea7u \u1ee9ng vi\u00ean \u0111i\u1ec1n qu\u00e1 nhi\u1ec1u th\u00f4ng tin tr\u00f9ng l\u1eb7p ho\u1eb7c ph\u1ea3i tr\u1ea3i qua qu\u00e1 nhi\u1ec1u v\u00f2ng ph\u1ecfng v\u1ea5n kh\u00f4ng c\u1ea7n thi\u1ebft.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u1ee8ng vi\u00ean lu\u00f4n \u0111\u00e1nh gi\u00e1 cao nh\u1eefng c\u00f4ng ty c\u00f3 ph\u1ea3n h\u1ed3i nhanh sau khi h\u1ecd n\u1ed9p h\u1ed3 s\u01a1 ho\u1eb7c ph\u1ecfng v\u1ea5n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi ph\u1ecfng v\u1ea5n c\u1ea7n chuy\u00ean nghi\u1ec7p, l\u1ecbch s\u1ef1, t\u1ea1o kh\u00f4ng kh\u00ed c\u1edfi m\u1edf thay v\u00ec \u00e1p \u0111\u1eb7t hay g\u00e2y \u00e1p l\u1ef1c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">K\u1ec3 c\u1ea3 khi kh\u00f4ng \u0111\u01b0\u1ee3c ch\u1ecdn, \u1ee9ng vi\u00ean v\u1eabn mong mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i mang t\u00ednh x\u00e2y d\u1ef1ng t\u1eeb nh\u00e0 tuy\u1ec3n d\u1ee5ng.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: left;\">3.3. V\u0103n h\u00f3a doanh nghi\u1ec7p &amp; gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng l\u00fd do l\u1edbn nh\u1ea5t khi\u1ebfn \u1ee9ng vi\u00ean ch\u1ecdn m\u1ed9t c\u00f4ng ty kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ee9c l\u01b0\u01a1ng m\u00e0 c\u00f2n l\u00e0 v\u0103n h\u00f3a doanh nghi\u1ec7p. H\u1ecd mu\u1ed1n bi\u1ebft m\u00ecnh c\u00f3 th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c hay kh\u00f4ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>V\u0103n h\u00f3a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua:<\/b><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>M\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c:<\/b><span style=\"font-weight: 400;\"> C\u00f3 khuy\u1ebfn kh\u00edch s\u00e1ng t\u1ea1o, linh ho\u1ea1t, l\u00e0m vi\u1ec7c t\u1eeb xa kh\u00f4ng?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i:<\/b><span style=\"font-weight: 400;\"> C\u00f4ng ty c\u00f3 s\u1ee9 m\u1ec7nh v\u00e0 t\u1ea7m nh\u00ecn r\u00f5 r\u00e0ng kh\u00f4ng? Nh\u00e2n vi\u00ean c\u00f3 t\u1ef1 h\u00e0o v\u1ec1 \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>S\u1ef1 g\u1eafn k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean:<\/b><span style=\"font-weight: 400;\"> Doanh nghi\u1ec7p c\u00f3 th\u01b0\u1eddng xuy\u00ean t\u1ed5 ch\u1ee9c c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u1ed9i b\u1ed9 \u0111\u1ec3 k\u1ebft n\u1ed1i nh\u00e2n vi\u00ean kh\u00f4ng?<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_22264\" aria-describedby=\"caption-attachment-22264\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-22264 size-full\" src=\"https:\/\/www.surehcs.com\/wp-content\/uploads\/2025\/03\/employer-branding-4.jpg\" alt=\"Employer Branding\" width=\"800\" height=\"500\" \/><figcaption id=\"caption-attachment-22264\" class=\"wp-caption-text\">X\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p c\u1edfi m\u1edf, chuy\u00ean nghi\u1ec7p<\/figcaption><\/figure>\n<h3 style=\"text-align: left;\">3.4. Ch\u00ednh s\u00e1ch nh\u00e2n s\u1ef1 &amp; ph\u00fac l\u1ee3i h\u1ea5p d\u1eabn<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Cu\u1ed1i c\u00f9ng, m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00f4ng k\u00e9m trong\u00a0 Employer Branding ch\u00ednh l\u00e0 ch\u00ednh s\u00e1ch nh\u00e2n s\u1ef1 v\u00e0 ph\u00fac l\u1ee3i. M\u1ed9t \u1ee9ng vi\u00ean t\u00e0i n\u0103ng s\u1ebd c\u00e2n nh\u1eafc gi\u1eefa nhi\u1ec1u l\u1ef1a ch\u1ecdn tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh gia nh\u1eadp c\u00f4ng ty, khi \u0111\u00f3 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh ph\u00fac l\u1ee3i h\u1ea5p d\u1eabn c\u00f3 th\u1ec3 l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>Tham kh\u1ea3o nh\u1eefng ch\u00ednh s\u00e1ch nh\u00e2n s\u1ef1 thu h\u00fat \u1ee9ng vi\u00ean:<\/b><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>M\u1ee9c l\u01b0\u01a1ng c\u1ea1nh tranh:<\/b><span style=\"font-weight: 400;\"> Kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i cao nh\u1ea5t, nh\u01b0ng c\u1ea7n ph\u00f9 h\u1ee3p v\u1edbi m\u1eb7t b\u1eb1ng chung trong ng\u00e0nh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ch\u1ebf \u0111\u1ed9 b\u1ea3o hi\u1ec3m &amp; ph\u00fac l\u1ee3i \u0111\u1ea7y \u0111\u1ee7:<\/b><span style=\"font-weight: 400;\"> C\u00e1c quy\u1ec1n l\u1ee3i v\u1ec1 b\u1ea3o hi\u1ec3m, ngh\u1ec9 ph\u00e9p, ch\u1ebf \u0111\u1ed9 thai s\u1ea3n, ph\u1ee5 c\u1ea5p \u0111i l\u1ea1i\u2026<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u01a1 h\u1ed9i th\u0103ng ti\u1ebfn &amp; ph\u00e1t tri\u1ec3n:<\/b><span style=\"font-weight: 400;\"> \u1ee8ng vi\u00ean lu\u00f4n mu\u1ed1n bi\u1ebft l\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn c\u1ee7a h\u1ecd trong c\u00f4ng ty.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u00e2n b\u1eb1ng c\u00f4ng vi\u1ec7c \u2013 cu\u1ed9c s\u1ed1ng (Work-life balance):<\/b><span style=\"font-weight: 400;\"> Ch\u00ednh s\u00e1ch l\u00e0m vi\u1ec7c linh ho\u1ea1t, h\u1ed7 tr\u1ee3 nh\u00e2n vi\u00ean trong c\u00e1c v\u1ea5n \u0111\u1ec1 c\u00e1 nh\u00e2n.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: left;\">4. 5 B\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Employer Branding th\u00e0nh c\u00f4ng<\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00e1c doanh nghi\u1ec7p l\u1edbn nh\u01b0 Google, Microsoft, VinGroup, FPT\u2026 kh\u00f4ng ch\u1ec9 \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n r\u1ea5t ch\u00fa tr\u1ecdng \u0111\u1ebfn Employer Branding \u0111\u1ec3 thu h\u00fat nh\u00e2n t\u00e0i. V\u1eady doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1?\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3, n\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c b\u00e0i b\u1ea3n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 b\u01b0\u1edbc quan tr\u1ecdng gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng v\u1eefng ch\u1eafc v\u00e0 h\u1ea5p d\u1eabn \u1ee9ng vi\u00ean.<\/span><\/p>\n<ul>\n<li><a class=\"ftwp-anchor\" href=\"https:\/\/www.surehcs.com\/en\/employer-branding\/#buoc-1-xac-dinh-muc-tieu-chien-luoc-employer-branding\"><span class=\"ftwp-text\">B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c Employer Branding<\/span><\/a><\/li>\n<li><a class=\"ftwp-anchor\" href=\"https:\/\/www.surehcs.com\/en\/employer-branding\/#buoc-2-xay-dung-chan-dung-ung-vien-muc-tieu-candidate-persona\"><span class=\"ftwp-text\">B\u01b0\u1edbc 2: X\u00e2y d\u1ef1ng ch\u00e2n dung \u1ee9ng vi\u00ean m\u1ee5c ti\u00eau (Candidate Persona)<\/span><\/a><\/li>\n<li><a class=\"ftwp-anchor\" href=\"https:\/\/www.surehcs.com\/en\/employer-branding\/#buoc-3-xac-dinh-gia-tri-cot-loi-evp-employee-value-proposition\"><span class=\"ftwp-text\">B\u01b0\u1edbc 3: X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i EVP (Employee Value Proposition)<\/span><\/a><\/li>\n<li><a class=\"ftwp-anchor\" href=\"https:\/\/www.surehcs.com\/en\/employer-branding\/#buoc-4-trien-khai-truyen-thong-thuong-hieu-tuyen-dung-tren-da-kenh\"><span class=\"ftwp-text\">B\u01b0\u1edbc 4: Tri\u1ec3n khai truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng tr\u00ean \u0111a k\u00eanh<\/span><\/a><\/li>\n<li><a class=\"ftwp-anchor\" href=\"https:\/\/www.surehcs.com\/en\/employer-branding\/#buoc-5-do-luong-hieu-qua-toi-uu-chien-luoc-employer-branding\"><span class=\"ftwp-text\">B\u01b0\u1edbc 5: \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 &amp; t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c Employer Branding<\/span><\/a><\/li>\n<\/ul>\n<\/blockquote>\n<h3 style=\"text-align: left;\">B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c Employer Branding<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">N\u1ebfu kh\u00f4ng c\u00f3 m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng \u0111\u1ea7u t\u01b0 d\u00e0n tr\u1ea3i, t\u1ed1n k\u00e9m chi ph\u00ed nh\u01b0ng kh\u00f4ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf. H\u01a1n n\u1eefa, m\u1ed7i doanh nghi\u1ec7p c\u00f3 \u0111\u1eb7c th\u00f9 ri\u00eang &#8211; m\u1ed9t t\u1eadp \u0111o\u00e0n l\u1edbn s\u1ebd c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng kh\u00e1c v\u1edbi m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p v\u00e0 m\u1ed9t doanh nghi\u1ec7p \u0111ang m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng l\u1ea1i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c v\u1edbi doanh nghi\u1ec7p \u0111ang g\u1eb7p v\u1ea5n \u0111\u1ec1 v\u1ec1 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c m\u1ee5c ti\u00eau c\u01a1 b\u1ea3n doanh nghi\u1ec7p th\u01b0\u1eddng \u0111\u1eb7t ra khi x\u00e2y Employer Branding:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u01b0\u1ee3ng truy c\u1eadp trang web tuy\u1ec3n d\u1ee5ng (bao nhi\u00eau ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m?).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ef7 l\u1ec7 \u1ee9ng vi\u00ean ph\u00f9 h\u1ee3p (\u1ee9ng vi\u00ean n\u1ed9p \u0111\u01a1n c\u00f3 \u0111\u00fang v\u1edbi Candidate Persona kh\u00f4ng?).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ef7 l\u1ec7 nh\u1eadn l\u1eddi l\u00e0m vi\u1ec7c (offer acceptance rate).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chi ph\u00ed tuy\u1ec3n d\u1ee5ng tr\u00ean m\u1ed7i \u1ee9ng vi\u00ean (Cost Per Hire).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a \u1ee9ng vi\u00ean v\u1ec1 quy tr\u00ecnh tuy\u1ec3n d\u1ee5ng.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_22265\" aria-describedby=\"caption-attachment-22265\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22265 size-full\" src=\"https:\/\/www.surehcs.com\/wp-content\/uploads\/2025\/03\/employer-branding-5.jpg\" alt=\"Employer Branding\" width=\"800\" height=\"500\" \/><figcaption id=\"caption-attachment-22265\" class=\"wp-caption-text\">C\u00f3 m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, doanh nghi\u1ec7p t\u1eadp trung chi ph\u00ed v\u00e0 nh\u00e2n l\u1ef1c \u0111\u1ea7u t\u01b0 h\u01a1n<\/figcaption><\/figure>\n<h3 style=\"text-align: left;\">B\u01b0\u1edbc 2: X\u00e2y d\u1ef1ng ch\u00e2n dung \u1ee9ng vi\u00ean m\u1ee5c ti\u00eau (Candidate Persona)<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Candidate Persona l\u00e0 ch\u00e2n dung \u1ee9ng vi\u00ean l\u00fd t\u01b0\u1edfng m\u00e0 doanh nghi\u1ec7p mong mu\u1ed1n thu h\u00fat. \u0110\u00e2y kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t b\u1ea3n m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c m\u00e0 l\u00e0 m\u1ed9t b\u1ee9c tranh to\u00e0n di\u1ec7n v\u1ec1 \u1ee9ng vi\u00ean, t\u1eeb k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n, kinh nghi\u1ec7m, \u0111\u1ed9ng l\u1ef1c \u0111\u1ebfn s\u1edf th\u00edch, gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">N\u1ebfu doanh nghi\u1ec7p kh\u00f4ng x\u00e1c \u0111\u1ecbnh r\u00f5 \u1ee9ng vi\u00ean l\u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh, c\u00e1c chi\u1ebfn d\u1ecbch tuy\u1ec3n d\u1ee5ng s\u1ebd tr\u1edf n\u00ean k\u00e9m hi\u1ec7u qu\u1ea3, thu h\u00fat nhi\u1ec1u h\u1ed3 s\u01a1 nh\u01b0ng kh\u00f4ng \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang vi\u1ec7c. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0m t\u0103ng chi ph\u00ed tuy\u1ec3n d\u1ee5ng m\u00e0 c\u00f2n khi\u1ebfn qu\u00e1 tr\u00ecnh s\u00e0ng l\u1ecdc \u1ee9ng vi\u00ean m\u1ea5t nhi\u1ec1u th\u1eddi gian.<\/span><\/p>\n<h3 style=\"text-align: left;\">B\u01b0\u1edbc 3: X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i EVP (Employee Value Proposition)<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau\u00a0 Employer Branding chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ch\u00e2n dung \u1ee9ng vi\u00ean m\u1ee5c ti\u00eau, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 x\u00e2y d\u1ef1ng EVP (Employee Value Proposition) \u2013 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i quy\u1ebft \u0111\u1ecbnh doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ef1c s\u1ef1 h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi \u1ee9ng vi\u00ean hay kh\u00f4ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m 5 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a EVP (Employee Value Proposition):<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>L\u01b0\u01a1ng th\u01b0\u1edfng &amp; Ph\u00fac l\u1ee3i<\/b><span style=\"font-weight: 400;\">: C\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng, b\u1ea3o hi\u1ec3m h\u1ea5p d\u1eabn, th\u01b0\u1edfng v\u00e0 h\u1ed7 tr\u1ee3 \u0111\u00e0o t\u1ea1o.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n &amp; Th\u0103ng ti\u1ebfn<\/b><span style=\"font-weight: 400;\">: L\u1ed9 tr\u00ecnh r\u00f5 r\u00e0ng, \u0111\u00e0o t\u1ea1o chuy\u00ean s\u00e2u, c\u01a1 h\u1ed9i tham gia d\u1ef1 \u00e1n l\u1edbn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>V\u0103n h\u00f3a &amp; M\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c<\/b><span style=\"font-weight: 400;\">: Kh\u00f4ng gian hi\u1ec7n \u0111\u1ea1i, \u0111\u1ed3ng nghi\u1ec7p h\u1ed7 tr\u1ee3, ho\u1ea1t \u0111\u1ed9ng g\u1eafn k\u1ebft.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u00e2n b\u1eb1ng c\u00f4ng vi\u1ec7c &#8211; cu\u1ed9c s\u1ed1ng<\/b><span style=\"font-weight: 400;\">: Ch\u00ednh s\u00e1ch l\u00e0m vi\u1ec7c linh ho\u1ea1t, ngh\u1ec9 ph\u00e9p h\u1ee3p l\u00fd, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe tinh th\u1ea7n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>S\u1ee9 m\u1ec7nh &amp; \u00dd ngh\u0129a c\u00f4ng vi\u1ec7c<\/b><span style=\"font-weight: 400;\">: C\u00f4ng vi\u1ec7c c\u00f3 gi\u00e1 tr\u1ecb, doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i cao.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_22266\" aria-describedby=\"caption-attachment-22266\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22266 size-full\" src=\"https:\/\/www.surehcs.com\/wp-content\/uploads\/2025\/03\/employer-branding-6.jpg\" alt=\"Employer Branding\" width=\"800\" height=\"500\" \/><figcaption id=\"caption-attachment-22266\" class=\"wp-caption-text\">5 Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i <span style=\"font-weight: 400;\">c\u1ee7a EVP doanh nghi\u1ec7p c\u1ea7n \u0111\u1eb7c l\u00ean h\u00e0ng \u0111\u1ea7u khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng<\/span><\/figcaption><\/figure>\n<h3 style=\"text-align: left;\">B\u01b0\u1edbc 4: Tri\u1ec3n khai truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng tr\u00ean \u0111a k\u00eanh<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c, ch\u00e2n dung \u1ee9ng vi\u00ean m\u1ee5c ti\u00eau (Candidate Persona) v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i EVP, doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p\u00a0 Employer Branding \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng tr\u00ean c\u00e1c k\u00eanh ph\u00f9 h\u1ee3p. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 gi\u00fap thu h\u00fat nh\u00e2n t\u00e0i m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh nh\u00e0 tuy\u1ec3n d\u1ee5ng v\u1eefng m\u1ea1nh tr\u00ean th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ed7i nh\u00f3m \u1ee9ng vi\u00ean s\u1ebd c\u00f3 h\u00e0nh vi c\u0169ng nh\u01b0 th\u00f3i quen ti\u1ebfp nh\u1eadn th\u00f4ng tin kh\u00e1c nhau. Doanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 Candidate Persona \u0111\u1ec3 ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 nh\u1ea5t. M\u1ed9t s\u1ed1 k\u00eanh ph\u1ed5 bi\u1ebfn g\u1ed3m:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Website tuy\u1ec3n d\u1ee5ng c\u1ee7a doanh nghi\u1ec7p<\/b><span style=\"font-weight: 400;\">: L\u00e0 n\u01a1i cung c\u1ea5p th\u00f4ng tin ch\u00ednh th\u1ed1ng, chuy\u00ean nghi\u1ec7p v\u1ec1 v\u0103n h\u00f3a, ch\u00ednh s\u00e1ch v\u00e0 c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>M\u1ea1ng x\u00e3 h\u1ed9i (LinkedIn, Facebook, TikTok, YouTube, Instagram)<\/b><span style=\"font-weight: 400;\">: Ti\u1ebfp c\u1eadn \u1ee9ng vi\u00ean th\u00f4ng qua n\u1ed9i dung s\u00e1ng t\u1ea1o, video th\u1ef1c t\u1ebf v\u1ec1 m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u00e1c trang tuy\u1ec3n d\u1ee5ng uy t\u00edn (VietnamWorks, TopCV, CareerBuilder, ITviec,\u2026)<\/b><span style=\"font-weight: 400;\">: \u0110\u1ea9y m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng th\u00f4ng qua b\u00e0i vi\u1ebft gi\u1edbi thi\u1ec7u doanh nghi\u1ec7p, \u0111\u0103ng tin tuy\u1ec3n d\u1ee5ng h\u1ea5p d\u1eabn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Email marketing &amp; Talent Pool<\/b><span style=\"font-weight: 400;\">: Duy tr\u00ec k\u1ebft n\u1ed1i v\u1edbi \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng, g\u1eedi tin t\u1ee9c v\u1ec1 c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u00f4ng ty.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>S\u1ef1 ki\u1ec7n tuy\u1ec3n d\u1ee5ng &amp; H\u1ed9i th\u1ea3o ngh\u1ec1 nghi\u1ec7p<\/b><span style=\"font-weight: 400;\">: X\u00e2y d\u1ef1ng quan h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi \u1ee9ng vi\u00ean qua workshop, webinar, ng\u00e0y h\u1ed9i vi\u1ec7c l\u00e0m.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nh\u00e2n vi\u00ean n\u1ed9i b\u1ed9 (Employee Advocacy)<\/b><span style=\"font-weight: 400;\">: Khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean chia s\u1ebb tr\u1ea3i nghi\u1ec7m l\u00e0m vi\u1ec7c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u1ea1o s\u1ef1 lan t\u1ecfa t\u1ef1 nhi\u00ean.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_22267\" aria-describedby=\"caption-attachment-22267\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22267 size-full\" src=\"https:\/\/www.surehcs.com\/wp-content\/uploads\/2025\/03\/employer-branding-7.jpg\" alt=\"th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng\" width=\"800\" height=\"500\" \/><figcaption id=\"caption-attachment-22267\" class=\"wp-caption-text\">X\u00e2y d\u1ef1ng website tuy\u1ec3n d\u1ee5ng \u0111\u1ec1 cung c\u1ea5p th\u00f4ng tin ch\u00ednh th\u1ed1ng, chuy\u00ean nghi\u1ec7p v\u1ec1 v\u0103n h\u00f3a.<\/figcaption><\/figure>\n<h3 style=\"text-align: left;\">B\u01b0\u1edbc 5: \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 &amp; t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c Employer Branding<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sau khi tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c Employer Branding, doanh nghi\u1ec7p c\u1ea7n li\u00ean t\u1ee5c \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 t\u1ed1i \u01b0u \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ec1 ra. Kh\u00f4ng c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u00e0o ho\u00e0n h\u1ea3o ngay t\u1eeb \u0111\u1ea7u &#8211; vi\u1ec7c \u0111o l\u01b0\u1eddng, \u0111i\u1ec1u ch\u1ec9nh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf s\u1ebd gi\u00fap t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>S\u1ed1 l\u01b0\u1ee3ng h\u1ed3 s\u01a1 nh\u1eadn \u0111\u01b0\u1ee3c<\/b><span style=\"font-weight: 400;\">: L\u01b0\u1ee3ng h\u1ed3 s\u01a1 \u1ee9ng tuy\u1ec3n c\u00f3 t\u0103ng sau khi tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb ng\u01b0\u1eddi quan t\u00e2m \u2192 \u1ee9ng vi\u00ean th\u1ef1c s\u1ef1<\/b><span style=\"font-weight: 400;\">: Bao nhi\u00eau ng\u01b0\u1eddi xem tin tuy\u1ec3n d\u1ee5ng ho\u1eb7c trang web tuy\u1ec3n d\u1ee5ng v\u00e0 bao nhi\u00eau ng\u01b0\u1eddi n\u1ed9p h\u1ed3 s\u01a1?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ngu\u1ed3n \u1ee9ng vi\u00ean \u0111\u1ebfn t\u1eeb \u0111\u00e2u?<\/b><span style=\"font-weight: 400;\"> (Website tuy\u1ec3n d\u1ee5ng, LinkedIn, Facebook, c\u00e1c trang tuy\u1ec3n d\u1ee5ng, gi\u1edbi thi\u1ec7u n\u1ed9i b\u1ed9, v.v.)<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Th\u1eddi gian tuy\u1ec3n d\u1ee5ng trung b\u00ecnh (Time-to-Hire)<\/b><span style=\"font-weight: 400;\">: Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng c\u00f3 gi\u00fap r\u00fat ng\u1eafn th\u1eddi gian t\u00ecm ki\u1ebfm \u1ee9ng vi\u00ean ph\u00f9 h\u1ee3p kh\u00f4ng?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ef7 l\u1ec7 ch\u1ea5p nh\u1eadn offer (Offer Acceptance Rate &#8211; OAR)<\/b><span style=\"font-weight: 400;\">: C\u00f3 bao nhi\u00eau \u1ee9ng vi\u00ean \u0111\u1ed3ng \u00fd v\u1edbi l\u1eddi m\u1eddi l\u00e0m vi\u1ec7c sau khi nh\u1eadn offer?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Chi ph\u00ed tr\u00ean m\u1ed7i \u1ee9ng vi\u00ean (Cost-per-Hire)<\/b><span style=\"font-weight: 400;\">: Doanh nghi\u1ec7p \u0111\u00e3 t\u1ed1i \u01b0u chi ph\u00ed tuy\u1ec3n d\u1ee5ng th\u00f4ng qua chi\u1ebfn l\u01b0\u1ee3c ch\u01b0a?<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: left;\">5. B\u00ed quy\u1ebft t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng thu h\u00fat nh\u00e2n t\u00e0i<\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Trong th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng c\u1ea1nh tranh gay g\u1eaft, vi\u1ec7c x\u00e2y d\u1ef1ng Employer Branding kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n gi\u00fap doanh nghi\u1ec7p thu h\u00fat &#8211; gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng m\u1ea1nh kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p gi\u1ea3m chi ph\u00ed tuy\u1ec3n d\u1ee5ng m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 g\u1eafn b\u00f3, ch\u1ea5t l\u01b0\u1ee3ng cao.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 b\u00ed quy\u1ebft gi\u00fap doanh nghi\u1ec7p n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng v\u00e0 tr\u1edf th\u00e0nh \u0111i\u1ec3m \u0111\u1ebfn l\u00fd t\u01b0\u1edfng c\u1ee7a \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng.<\/span><\/p>\n<ol>\n<li><a class=\"ftwp-anchor\" href=\"https:\/\/www.surehcs.com\/en\/employer-branding\/#5-1-dinh-vi-thuong-hieu-tuyen-dung\"><span class=\"ftwp-text\">\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng<\/span><\/a><\/li>\n<li><a class=\"ftwp-anchor\" href=\"https:\/\/www.surehcs.com\/en\/employer-branding\/#5-2-tan-dung-digital-marketing-va-social-media\"><span class=\"ftwp-text\">T\u1eadn d\u1ee5ng Digital Marketing v\u00e0 Social Media<\/span><\/a><\/li>\n<li><a class=\"ftwp-anchor\" href=\"https:\/\/www.surehcs.com\/en\/employer-branding\/#5-3-xay-dung-he-sinh-thai-nhan-tai\"><span class=\"ftwp-text\">X\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i nh\u00e2n t\u00e0i<\/span><\/a><\/li>\n<li><a class=\"ftwp-anchor\" href=\"https:\/\/www.surehcs.com\/en\/employer-branding\/#5-4-xay-dung-website-tuyen-dung-cua-cong-ty\"><span class=\"ftwp-text\">X\u00e2y d\u1ef1ng Website tuy\u1ec3n d\u1ee5ng c\u1ee7a c\u00f4ng ty<\/span><\/a><\/li>\n<li><a class=\"ftwp-anchor\" href=\"https:\/\/www.surehcs.com\/en\/employer-branding\/#5-5-toi-uu-hoa-quy-trinh-tuyen-dung-voi-phan-mem-ats\"><span class=\"ftwp-text\">T\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh tuy\u1ec3n d\u1ee5ng v\u1edbi ph\u1ea7n m\u1ec1m ATS<\/span><\/a><\/li>\n<\/ol>\n<\/blockquote>\n<h3 style=\"text-align: left;\">5.1 \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nhi\u1ec1u doanh nghi\u1ec7p g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c thu h\u00fat nh\u00e2n t\u00e0i kh\u00f4ng ph\u1ea3i v\u00ec thi\u1ebfu ch\u1ebf \u0111\u1ed9 \u0111\u00e3i ng\u1ed9 m\u00e0 v\u00ec \u1ee9ng vi\u00ean kh\u00f4ng hi\u1ec3u r\u00f5 v\u1ec1 v\u0103n h\u00f3a, gi\u00e1 tr\u1ecb v\u00e0 m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c c\u1ee7a doanh nghi\u1ec7p. N\u1ebfu kh\u00f4ng c\u00f3 m\u1ed9t \u0111\u1ecbnh v\u1ecb\u00a0 Employer Branding r\u00f5 r\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng n\u1ed5i b\u1eadt gi\u1eefa h\u00e0ng tr\u0103m \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00ecm ra \u0111i\u1ec1u khi\u1ebfn doanh nghi\u1ec7p n\u1ed5i b\u1eadt, l\u00fd do nh\u00e2n vi\u00ean ch\u1ecdn c\u00f4ng ty.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ecbnh h\u00ecnh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 doanh nghi\u1ec7p mang l\u1ea1i cho nh\u00e2n vi\u00ean (l\u01b0\u01a1ng, ph\u00fac l\u1ee3i, c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n, v\u0103n h\u00f3a, \u00fd ngh\u0129a c\u00f4ng vi\u1ec7c).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ea3m b\u1ea3o t\u1ea5t c\u1ea3 k\u00eanh truy\u1ec1n th\u00f4ng (tin tuy\u1ec3n d\u1ee5ng, website, m\u1ea1ng x\u00e3 h\u1ed9i) th\u1ec3 hi\u1ec7n chung m\u1ed9t h\u00ecnh \u1ea3nh r\u00f5 r\u00e0ng, tr\u00e1nh m\u00e2u thu\u1eabn gi\u1eefa l\u1eddi n\u00f3i v\u00e0 th\u1ef1c t\u1ebf.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: left;\">5.2 T\u1eadn d\u1ee5ng Digital Marketing v\u00e0 Social Media<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a, h\u01a1n 70% \u1ee9ng vi\u00ean t\u00ecm hi\u1ec3u doanh nghi\u1ec7p qua k\u00eanh online tr\u01b0\u1edbc khi n\u1ed9p \u0111\u01a1n. N\u1ebfu doanh nghi\u1ec7p kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c marketing tuy\u1ec3n d\u1ee5ng m\u1ea1nh tr\u00ean digital v\u00e0 social media, b\u1ea1n \u0111ang \u0111\u00e1nh m\u1ea5t m\u1ed9t l\u01b0\u1ee3ng l\u1edbn nh\u00e2n t\u00e0i ti\u1ec1m n\u0103ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Please<\/span> <span style=\"font-weight: 400;\">chia s\u1ebb c\u00e2u chuy\u1ec7n c\u1ee7a nh\u00e2n vi\u00ean, v\u0103n h\u00f3a doanh nghi\u1ec7p, h\u00ecnh \u1ea3nh team building \u0111\u1ec3 gi\u00fap \u1ee9ng vi\u00ean c\u1ea3m nh\u1eadn m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c th\u1ef1c t\u1ebf v\u00e0 t\u1ea1o n\u00e9t ri\u00eang cho\u00a0 Employer Branding. Ho\u1eb7c ch\u1ea1y qu\u1ea3ng c\u00e1o tuy\u1ec3n d\u1ee5ng tr\u00ean LinkedIn ho\u1eb7c Facebook \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u00fang nh\u00f3m \u1ee9ng vi\u00ean m\u1ee5c ti\u00eau.<\/span><\/p>\n<figure id=\"attachment_22268\" aria-describedby=\"caption-attachment-22268\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22268 size-full\" src=\"https:\/\/www.surehcs.com\/wp-content\/uploads\/2025\/03\/employer-branding-8.jpg\" alt=\"th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng\" width=\"800\" height=\"500\" \/><figcaption id=\"caption-attachment-22268\" class=\"wp-caption-text\">Chia s\u1ebb <span style=\"font-weight: 400;\">v\u0103n h\u00f3a doanh nghi\u1ec7p qua c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i<\/span><\/figcaption><\/figure>\n<h3 style=\"text-align: left;\">5.3 X\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i nh\u00e2n t\u00e0i<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Thay v\u00ec ch\u1ec9 t\u1eadp trung tuy\u1ec3n d\u1ee5ng khi c\u00f3 nhu c\u1ea7u, doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 sinh th\u00e1i nh\u00e2n t\u00e0i (Talent Community) \u0111\u1ec3 duy tr\u00ec k\u1ebft n\u1ed1i v\u1edbi \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng..<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra c\u1ed9ng \u0111\u1ed3ng chuy\u00ean m\u00f4n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Facebook, LinkedIn ho\u1eb7c di\u1ec5n \u0111\u00e0n tr\u1ef1c tuy\u1ebfn. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 n\u01a1i chia s\u1ebb ki\u1ebfn th\u1ee9c, c\u1eadp nh\u1eadt xu h\u01b0\u1edbng ng\u00e0nh m\u00e0 c\u00f2n gi\u00fap thu h\u00fat v\u00e0 k\u1ebft n\u1ed1i v\u1edbi c\u00e1c \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean tham gia c\u00e1c s\u1ef1 ki\u1ec7n, h\u1ed9i th\u1ea3o chuy\u00ean ng\u00e0nh \u0111\u1ec3 m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi quan h\u1ec7, t\u1eeb \u0111\u00f3 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn nh\u00e2n t\u00e0i ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/p>\n<h3 style=\"text-align: justify;\">5.4. X\u00e2y d\u1ef1ng Website tuy\u1ec3n d\u1ee5ng c\u1ee7a c\u00f4ng ty<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Khi nh\u1eafc \u0111\u1ebfn Employer Branding, nhi\u1ec1u doanh nghi\u1ec7p ngh\u0129 ngay \u0111\u1ebfn c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng ho\u00e0nh tr\u00e1ng, nh\u1eefng b\u00e0i vi\u1ebft PR h\u1ea5p d\u1eabn hay c\u00e1c s\u1ef1 ki\u1ec7n tuy\u1ec3n d\u1ee5ng quy m\u00f4 l\u1edbn. Nh\u01b0ng c\u00f3 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng h\u01a1n c\u1ea3, ch\u00ednh l\u00e0 n\u01a1i \u1ee9ng vi\u00ean tr\u1ef1c ti\u1ebfp tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng c\u1ee7a b\u1ea1n \u2013 website tuy\u1ec3n d\u1ee5ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">H\u00e3y nh\u00ecn v\u00e0o th\u1ef1c t\u1ebf: N\u1ebfu m\u1ed9t \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng nghe v\u1ec1 c\u00f4ng ty b\u1ea1n qua m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng m\u1ea1nh m\u1ebd, nh\u01b0ng khi truy c\u1eadp website tuy\u1ec3n d\u1ee5ng l\u1ea1i th\u1ea5y giao di\u1ec7n s\u01a1 s\u00e0i, th\u00f4ng tin thi\u1ebfu s\u00f3t, quy tr\u00ecnh \u1ee9ng tuy\u1ec3n ph\u1ee9c t\u1ea1p \u2013 h\u1ecd c\u00f3 c\u00f2n mu\u1ed1n gia nh\u1eadp kh\u00f4ng?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Thay v\u00ec ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c n\u1ec1n t\u1ea3ng trung gian, doanh nghi\u1ec7p ch\u1ee7 \u0111\u1ed9ng truy\u1ec1n t\u1ea3i h\u00ecnh \u1ea3nh, v\u0103n h\u00f3a, gi\u00e1 tr\u1ecb ri\u00eang m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n tr\u00ean website. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 chia s\u1ebb c\u00e2u chuy\u1ec7n nh\u00e2n vi\u00ean, v\u0103n h\u00f3a n\u1ed9i b\u1ed9, c\u01a1 h\u1ed9i th\u0103ng ti\u1ebfn \u2013 t\u1ea5t c\u1ea3 t\u1ea1o n\u00ean s\u1ee9c h\u00fat v\u1edbi \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng. \u1ee8ng vi\u00ean c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 c\u00f4ng ty, v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c v\u00e0 quy tr\u00ecnh tuy\u1ec3n d\u1ee5ng, t\u1eeb \u0111\u00f3 t\u1ea1o thi\u1ec7n c\u1ea3m ngay t\u1eeb \u0111\u1ea7u.<\/span><\/p>\n<figure id=\"attachment_22269\" aria-describedby=\"caption-attachment-22269\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22269 size-full\" src=\"https:\/\/www.surehcs.com\/wp-content\/uploads\/2025\/03\/employer-branding-9.jpg\" alt=\"th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng\" width=\"800\" height=\"500\" \/><figcaption id=\"caption-attachment-22269\" class=\"wp-caption-text\">Website tuy\u1ec3n d\u1ee5ng l\u00e0 n\u01a1i \u1ee9ng vi\u00ean tr\u1ef1c ti\u1ebfp tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng c\u1ee7a doanh nghi\u1ec7p<\/figcaption><\/figure>\n<h3 style=\"text-align: left;\">5.5 T\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh tuy\u1ec3n d\u1ee5ng v\u1edbi ph\u1ea7n m\u1ec1m ATS<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">H\u00e3y th\u1eed t\u01b0\u1edfng t\u01b0\u1ee3ng: M\u1ed9t \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng \u1ee9ng tuy\u1ec3n v\u00e0o c\u00f4ng ty, nh\u01b0ng sau nhi\u1ec1u ng\u00e0y v\u1eabn ch\u01b0a nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i. Ho\u1eb7c quy tr\u00ecnh x\u00e9t duy\u1ec7t h\u1ed3 s\u01a1 th\u1ee7 c\u00f4ng khi\u1ebfn b\u1ed9 ph\u1eadn HR m\u1ea5t h\u00e0ng gi\u1edd \u0111\u1ec3 l\u1ecdc \u1ee9ng vi\u00ean, d\u1eabn \u0111\u1ebfn ch\u1eadm tr\u1ec5 v\u00e0 b\u1ecf l\u1ee1 nh\u00e2n t\u00e0i. Nh\u1eefng t\u00ecnh hu\u1ed1ng n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0m gi\u1ea3m tr\u1ea3i nghi\u1ec7m \u1ee9ng vi\u00ean m\u00e0 c\u00f2n \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn Employer Branding c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng th\u00e1ch th\u1ee9c trong quy tr\u00ecnh tuy\u1ec3n d\u1ee5ng, n\u00e2ng cao th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng, doanh nghi\u1ec7p c\u1ea7n m\u1ed9t gi\u1ea3i ph\u00e1p s\u1ed1 h\u00f3a to\u00e0n di\u1ec7n. <\/span><b>LV SureHCS Hiring <\/b><span style=\"font-weight: 400;\">\u2013 ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd tuy\u1ec3n d\u1ee5ng chuy\u00ean nghi\u1ec7p gi\u00fap t\u1ed1i \u01b0u h\u00f3a to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh t\u1eeb \u0111\u0103ng tin tuy\u1ec3n d\u1ee5ng \u0111\u1ebfn qu\u1ea3n l\u00fd \u1ee9ng vi\u00ean v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m tuy\u1ec3n d\u1ee5ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u1ee8ng vi\u00ean kh\u00f4ng ch\u1ec9 t\u00ecm ki\u1ebfm m\u1ed9t c\u00f4ng vi\u1ec7c v\u1edbi m\u1ee9c l\u01b0\u01a1ng t\u1ed1t m\u00e0 c\u00f2n quan t\u00e2m \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c, v\u0103n h\u00f3a doanh nghi\u1ec7p v\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i m\u00e0 h\u1ecd c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c. M\u1ed9t <\/span><b>Employer Branding<\/b><span style=\"font-weight: 400;\"> m\u1ea1nh s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n thu h\u00fat nh\u1eefng \u1ee9ng vi\u00ean ph\u00f9 h\u1ee3p, gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i, x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 g\u1eafn k\u1ebft, nhi\u1ec7t huy\u1ebft. D\u00f9 l\u00e0 m\u1ed9t startup non tr\u1ebb, m\u1ed9t doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf hay m\u1ed9t t\u1eadp \u0111o\u00e0n l\u1edbn, \u0111\u1ea7u t\u01b0 v\u00e0o th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng minh \u0111\u1ec3 t\u1ea1o d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>CONTACT INFORMATION:<\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\" aria-level=\"1\">Solutions talent management &amp; Human resources comprehensive LV SureHCS<\/li>\n<li style=\"text-align: justify;\" aria-level=\"1\">Hotline:\u00a0<a class=\"text-is-phone-number\" href=\"tel:0901 555 063\" data-z-element-type=\"phone-number\">0901 555 063<\/a><span class=\"text\">\u00a0|\u00a0<\/span><a href=\"tel:(+84.28) 3842 3333\">(+84.28) 3842 3333<\/a><\/li>\n<li style=\"text-align: justify;\" aria-level=\"1\">Email: <a href=\"mailto:surehcs@lacviet.com.vn\">surehcs@lacviet.com.vn<\/a> \u2013 Website: <a href=\"https:\/\/www.surehcs.com\/en\/\">https:\/\/www.surehcs.com\/<\/a><\/li>\n<li style=\"text-align: justify;\" aria-level=\"1\">Headquarters: 23 Nguyen Thi Huynh, P. 8, Q. Phu Nhuan, ho chi minh CITY. Ho Chi Minh<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Theo kh\u1ea3o s\u00e1t c\u1ee7a Linkedin, 75% \u1ee9ng vi\u00ean nghi\u00ean c\u1ee9u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng c\u1ee7a c\u00f4ng ty tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh n\u1ed9p \u0111\u01a1n. N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 Employer Branding r\u00f5 r\u00e0ng, ho\u1eb7c t\u1ec7 h\u01a1n \u2013 c\u00f3 danh ti\u1ebfng ti\u00eau c\u1ef1c, th\u00ec ngay c\u1ea3 m\u1ee9c l\u01b0\u01a1ng cao c\u0169ng kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 thuy\u1ebft [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":22261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[669],"tags":[688],"class_list":["post-22260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tuyen-dung","tag-thuat-ngu-tuyen-dung"],"_links":{"self":[{"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/posts\/22260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/comments?post=22260"}],"version-history":[{"count":3,"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/posts\/22260\/revisions"}],"predecessor-version":[{"id":22272,"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/posts\/22260\/revisions\/22272"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/media\/22261"}],"wp:attachment":[{"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/media?parent=22260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/categories?post=22260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/tags?post=22260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}