{"id":25253,"date":"2025-10-17T13:33:17","date_gmt":"2025-10-17T06:33:17","guid":{"rendered":"https:\/\/www.surehcs.com\/?p=25253"},"modified":"2026-04-14T09:32:16","modified_gmt":"2026-04-14T02:32:16","slug":"kpi-cho-nhan-vien-kinh-doanh","status":"publish","type":"post","link":"https:\/\/www.surehcs.com\/en\/kpi-cho-nhan-vien-kinh-doanh\/","title":{"rendered":"5 Indicators to measure KPI for sales staff with standard sample"},"content":{"rendered":"<p style=\"text-align: justify;\">Trong m\u00f4i tr\u01b0\u1eddng kinh doanh hi\u1ec7n nay, khi s\u1ef1 c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t v\u00e0 h\u00e0nh vi mua h\u00e0ng li\u00ean t\u1ee5c thay \u0111\u1ed5i, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 d\u1ef1a v\u00e0o c\u1ea3m t\u00ednh \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c c\u1ee7a \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng. Ch\u00ednh v\u00ec v\u1eady, KPI cho nh\u00e2n vi\u00ean kinh doanh tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 c\u1ed1t l\u00f5i gi\u00fap doanh nghi\u1ec7p ki\u1ec3m so\u00e1t n\u0103ng su\u1ea5t, \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng.<\/p>\n<p style=\"text-align: justify;\">B\u00e0i vi\u1ebft n\u00e0y <a href=\"https:\/\/www.surehcs.com\/\">L\u1ea1c Vi\u1ec7t SureHCS<\/a> s\u1ebd gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 b\u1ea3n ch\u1ea5t c\u1ee7a KPI, c\u00e1ch thi\u1ebft l\u1eadp m\u1eabu KPI cho nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p c\u00f9ng nh\u1eefng nguy\u00ean t\u1eafc th\u1ef1c ti\u1ec5n khi tri\u1ec3n khai \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u su\u1ea5t kinh doanh, t\u1ed1i \u01b0u chi ph\u00ed, g\u1eafn k\u1ebft m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n v\u1edbi chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p.<\/p>\n<h2 style=\"text-align: justify;\">1. T\u1ed5ng quan v\u1ec1 KPI cho nh\u00e2n vi\u00ean kinh doanh<\/h2>\n<h3 style=\"text-align: justify;\">1.1. KPI cho nh\u00e2n vi\u00ean kinh doanh?<\/h3>\n<blockquote>\n<p style=\"text-align: justify;\">KPI (Key Performance Indicator) l\u00e0 ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean, th\u1ec3 hi\u1ec7n m\u1ee9c \u0111\u1ed9 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u1eb7t ra. \u0110\u1ed1i v\u1edbi nh\u00e2n vi\u00ean kinh doanh, KPI \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng, kh\u1ea3 n\u0103ng t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi, duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n h\u1eefu c\u0169ng nh\u01b0 \u0111\u00f3ng g\u00f3p v\u00e0o doanh thu v\u00e0 t\u0103ng tr\u01b0\u1edfng chung c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p style=\"text-align: justify;\">Hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, KPI cho nh\u00e2n vi\u00ean kinh doanh ch\u00ednh l\u00e0 nh\u1eefng \u201cth\u01b0\u1edbc \u0111o c\u1ee5 th\u1ec3\u201d cho bi\u1ebft m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u00f3 \u0111ang l\u00e0m \u0111\u00fang, l\u00e0m \u0111\u1ee7 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 hay kh\u00f4ng.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">V\u00ed d\u1ee5:<\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\">M\u1ed9t nh\u00e2n vi\u00ean c\u00f3 KPI \u201cdoanh thu \u0111\u1ea1t 500 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng\u201d ho\u1eb7c \u201ct\u00ecm ki\u1ebfm 20 kh\u00e1ch h\u00e0ng m\u1edbi m\u1ed7i th\u00e1ng\u201d.<\/li>\n<li aria-level=\"1\">Khi nh\u00e2n vi\u00ean \u0111\u1ea1t ho\u1eb7c v\u01b0\u1ee3t KPI n\u00e0y, h\u1ecd \u0111\u01b0\u1ee3c xem l\u00e0 ho\u00e0n th\u00e0nh t\u1ed1t nhi\u1ec7m v\u1ee5; ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu ch\u1ec9 \u0111\u1ea1t 70\u201380% KPI, \u0111\u00f3 l\u00e0 t\u00edn hi\u1ec7u c\u1ea7n xem x\u00e9t l\u1ea1i k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng ho\u1eb7c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n ph\u00e2n bi\u1ec7t l\u00e0 KPI kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 \u201cch\u1ec9 ti\u00eau doanh s\u1ed1\u201d.<\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\">Ch\u1ec9 ti\u00eau doanh s\u1ed1 (Sales Target) l\u00e0 m\u1ee5c ti\u00eau k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng, v\u00ed d\u1ee5: \u0111\u1ea1t 1 t\u1ef7 \u0111\u1ed3ng doanh thu trong qu\u00fd.<\/li>\n<li aria-level=\"1\">KPI l\u1ea1i bao g\u1ed3m c\u1ea3 qu\u00e1 tr\u00ecnh v\u00e0 k\u1ebft qu\u1ea3 ch\u1eb3ng h\u1ea1n: s\u1ed1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ti\u1ebfp c\u1eadn, s\u1ed1 cu\u1ed9c g\u1ecdi t\u01b0 v\u1ea5n, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb kh\u00e1ch sang h\u1ee3p \u0111\u1ed3ng, t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng quay l\u1ea1i mua h\u00e0ng.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Vi\u1ec7c x\u00e2y d\u1ef1ng KPI cho nh\u00e2n vi\u00ean kinh doanh gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 theo d\u00f5i k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng, m\u00e0 c\u00f2n hi\u1ec3u r\u00f5 nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 \u0111\u00f3 \u2013 nh\u00e2n vi\u00ean n\u00e0o \u0111ang g\u1eb7p kh\u00f3 kh\u0103n \u1edf kh\u00e2u t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng, ai c\u00f3 t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n th\u1ea5p hay ai c\u00f3 kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t.<\/p>\n<h3 style=\"text-align: justify;\">1.2. \u0110\u1eb7c th\u00f9 KPI trong b\u1ed9 ph\u1eadn kinh doanh<\/h3>\n<blockquote>\n<p style=\"text-align: justify;\">Kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c b\u1ed9 ph\u1eadn h\u00e0nh ch\u00ednh hay k\u1ef9 thu\u1eadt, KPI c\u1ee7a nh\u00e2n vi\u00ean kinh doanh mang t\u00ednh \u0111\u1ed9ng, bi\u1ebfn \u0111\u1ed5i theo th\u1ecb tr\u01b0\u1eddng v\u00e0 m\u1ee5c ti\u00eau doanh nghi\u1ec7p. C\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y ph\u1ea3i ph\u1ea3n \u00e1nh hi\u1ec7u qu\u1ea3 th\u1eadt s\u1ef1 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng con s\u1ed1 kh\u00f4 c\u1ee9ng.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">M\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a KPI trong b\u1ed9 ph\u1eadn kinh doanh g\u1ed3m:<\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\">G\u1eafn li\u1ec1n v\u1edbi doanh thu l\u1ee3i nhu\u1eadn: M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a b\u1ed9 ph\u1eadn kinh doanh l\u00e0 mang l\u1ea1i doanh thu. V\u00ec v\u1eady, KPI c\u1ee7a nh\u00e2n vi\u00ean kinh doanh lu\u00f4n li\u00ean quan ch\u1eb7t ch\u1ebd \u0111\u1ebfn t\u1ed5ng gi\u00e1 tr\u1ecb h\u1ee3p \u0111\u1ed3ng, s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng ho\u1eb7c doanh s\u1ed1 c\u00e1 nh\u00e2n.<\/li>\n<li aria-level=\"1\">\u0110o l\u01b0\u1eddng theo th\u1eddi gian th\u1ef1c: V\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00e1c ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng, KPI c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c theo d\u00f5i c\u1eadp nh\u1eadt li\u00ean t\u1ee5c. \u0110i\u1ec1u n\u00e0y gi\u00fap nh\u00e0 qu\u1ea3n l\u00fd d\u1ec5 d\u00e0ng ph\u00e1t hi\u1ec7n \u0111i\u1ec3m y\u1ebfu trong quy tr\u00ecnh b\u00e1n h\u00e0ng, \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh k\u1ecbp th\u1eddi.<\/li>\n<li aria-level=\"1\">Th\u00fac \u0111\u1ea9y tinh th\u1ea7n c\u1ea1nh tranh, hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c: KPI kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng, m\u00e0 c\u00f2n l\u00e0 y\u1ebfu t\u1ed1 t\u1ea1o \u0111\u1ed9ng l\u1ef1c. Khi \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng h\u1ee3p l\u00fd, KPI gi\u00fap nh\u00e2n vi\u00ean hi\u1ec3u r\u00f5 m\u1ee5c ti\u00eau, c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee5 th\u1ec3 \u0111\u1ec3 c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh l\u00e0nh m\u1ea1nh trong \u0111\u1ed9i ng\u0169.<\/li>\n<li aria-level=\"1\">Li\u00ean k\u1ebft v\u1edbi ch\u00ednh s\u00e1ch th\u01b0\u1edfng ph\u1ea1t minh b\u1ea1ch: KPI l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng ch\u00ednh s\u00e1ch th\u01b0\u1edfng, hoa h\u1ed3ng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c c\u00f4ng b\u1eb1ng. V\u00ed d\u1ee5, nh\u00e2n vi\u00ean \u0111\u1ea1t 120% KPI doanh s\u1ed1 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u01b0\u1edfng th\u00eam 15% doanh thu, trong khi ng\u01b0\u1eddi d\u01b0\u1edbi 80% c\u1ea7n tham gia ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Vi\u1ec7c thi\u1ebft l\u1eadp KPI cho nh\u00e2n vi\u00ean kinh doanh kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 \u0111\u00e1nh gi\u00e1 m\u00e0 c\u00f2n l\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u1eef ch\u00e2n v\u00e0 ph\u00e1t tri\u1ec3n nh\u00e2n t\u00e0i trong doanh nghi\u1ec7p.<\/p>\n<h2 style=\"text-align: justify;\">2. Vai tr\u00f2 c\u1ee7a KPI \u0111\u1ed1i v\u1edbi nh\u00e2n vi\u00ean kinh doanh v\u00e0 doanh nghi\u1ec7p<\/h2>\n<p style=\"text-align: justify;\">Trong doanh nghi\u1ec7p, KPI cho nh\u00e2n vi\u00ean kinh doanh kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 l\u00e0m vi\u1ec7c m\u00e0 c\u00f2n l\u00e0 \u0111\u00f2n b\u1ea9y chi\u1ebfn l\u01b0\u1ee3c gi\u00fap t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t \u0111\u1ed9i ng\u0169, \u0111\u1ecbnh h\u01b0\u1edbng m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n, n\u00e2ng cao hi\u1ec7u qu\u1ea3 t\u1ed5 ch\u1ee9c.<\/p>\n<h3 style=\"text-align: justify;\">2.1. \u0110\u1ed1i v\u1edbi nh\u00e2n vi\u00ean kinh doanh<\/h3>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\">X\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau \u0111\u1ecbnh h\u01b0\u1edbng c\u00f4ng vi\u1ec7c: KPI gi\u00fap nh\u00e2n vi\u00ean hi\u1ec3u r\u00f5 h\u1ecd c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec? V\u00ec sao \u0111i\u1ec1u \u0111\u00f3 quan tr\u1ecdng v\u1edbi doanh nghi\u1ec7p. M\u1ed9t h\u1ec7 th\u1ed1ng KPI minh b\u1ea1ch bi\u1ebfn c\u00e1c m\u1ee5c ti\u00eau m\u01a1 h\u1ed3 th\u00e0nh ch\u1ec9 ti\u00eau c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c gi\u00fap nh\u00e2n vi\u00ean ch\u1ee7 \u0111\u1ed9ng l\u00ean k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng, \u01b0u ti\u00ean kh\u00e1ch h\u00e0ng tr\u1ecdng t\u00e2m, tr\u00e1nh t\u00ecnh tr\u1ea1ng \u201cl\u00e0m nhi\u1ec1u m\u00e0 kh\u00f4ng hi\u1ec7u qu\u1ea3\u201d. V\u00ed d\u1ee5, thay v\u00ec giao nhi\u1ec7m v\u1ee5 chung chung nh\u01b0 \u201ct\u0103ng doanh s\u1ed1\u201d, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp KPI c\u1ee5 th\u1ec3: \u201c\u0110\u1ea1t doanh s\u1ed1 600 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng, trong \u0111\u00f3 t\u1ed1i thi\u1ec3u 30% t\u1eeb kh\u00e1ch h\u00e0ng m\u1edbi\u201d<\/li>\n<li aria-level=\"1\">T\u1ea1o \u0111\u1ed9ng l\u1ef1c, n\u00e2ng cao n\u0103ng l\u1ef1c c\u00e1 nh\u00e2n: KPI kh\u00f4ng ch\u1ec9 gi\u00fap nh\u00e2n vi\u00ean bi\u1ebft m\u00ecnh \u0111ang \u1edf \u0111\u00e2u, m\u00e0 c\u00f2n l\u00e0 th\u01b0\u1edbc \u0111o ph\u00e1t tri\u1ec3n c\u00e1 nh\u00e2n, t\u1ea1o \u0111\u1ed9ng l\u1ef1c ph\u1ea5n \u0111\u1ea5u \u0111\u1ec3 \u0111\u1ea1t ho\u1eb7c v\u01b0\u1ee3t m\u1ee5c ti\u00eau, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y tinh th\u1ea7n c\u1ea1nh tranh l\u00e0nh m\u1ea1nh trong \u0111\u1ed9i ng\u0169 kinh doanh.<\/li>\n<li aria-level=\"1\">\u0110\u1ea3m b\u1ea3o t\u00ednh c\u00f4ng b\u1eb1ng trong \u0111\u00e1nh gi\u00e1, l\u01b0\u01a1ng th\u01b0\u1edfng: Trong b\u1ed9 ph\u1eadn kinh doanh, vi\u1ec7c \u0111\u00e1nh gi\u00e1 th\u01b0\u1eddng d\u1ec5 g\u00e2y tranh c\u00e3i n\u1ebfu thi\u1ebfu c\u0103n c\u1ee9 r\u00f5 r\u00e0ng. KPI gi\u00fap gi\u1ea3i quy\u1ebft tri\u1ec7t \u0111\u1ec3 v\u1ea5n \u0111\u1ec1 n\u00e0y b\u1eb1ng c\u00e1ch chuy\u1ec3n h\u00f3a hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c th\u00e0nh con s\u1ed1 c\u1ee5 th\u1ec3.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Khi m\u1ed7i nh\u00e2n vi\u00ean c\u00f3 b\u1ed9 KPI ri\u00eang, k\u1ebft qu\u1ea3 \u0111\u00e1nh gi\u00e1 s\u1ebd ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c n\u0103ng l\u1ef1c c\u00f9ng n\u1ed7 l\u1ef1c c\u1ee7a t\u1eebng ng\u01b0\u1eddi, l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 x\u00e2y d\u1ef1ng ch\u00ednh s\u00e1ch th\u01b0\u1edfng, t\u0103ng l\u01b0\u01a1ng ho\u1eb7c \u0111\u00e0o t\u1ea1o b\u1ed5 sung minh b\u1ea1ch, c\u00f4ng b\u1eb1ng. Do \u0111\u00f3, KPI \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t \u201cc\u1ea7u n\u1ed1i ni\u1ec1m tin\u201d gi\u1eefa nh\u00e2n vi\u00ean v\u00e0 doanh nghi\u1ec7p \u0111\u1ea3m b\u1ea3o m\u1ecdi th\u00e0nh qu\u1ea3 \u0111\u1ec1u \u0111\u01b0\u1ee3c ghi nh\u1eadn \u0111\u00fang m\u1ee9c.<\/p>\n<h3 style=\"text-align: justify;\">2.2. \u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/h3>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\">\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 v\u00e0o ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng: KPI cung c\u1ea5p cho l\u00e3nh \u0111\u1ea1o c\u00e1i nh\u00ecn \u0111\u1ecbnh l\u01b0\u1ee3ng v\u1ec1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n, to\u00e0n b\u1ed9 \u0111\u1ed9i ng\u0169. Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn tr\u00ean chi ph\u00ed nh\u00e2n s\u1ef1 (ROI), bi\u1ebft ch\u00ednh x\u00e1c n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o nh\u00f3m n\u00e0o, s\u1ea3n ph\u1ea9m n\u00e0o ho\u1eb7c khu v\u1ef1c th\u1ecb tr\u01b0\u1eddng n\u00e0o \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/li>\n<li aria-level=\"1\">T\u1ed1i \u01b0u chi ph\u00ed, n\u00e2ng cao n\u0103ng su\u1ea5t \u0111\u1ed9i ng\u0169: M\u1ed9t h\u1ec7 th\u1ed1ng KPI r\u00f5 r\u00e0ng gi\u00fap doanh nghi\u1ec7p ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c h\u1ee3p l\u00fd, gi\u1ea3m chi ph\u00ed hoa h\u1ed3ng sai l\u1ec7ch, h\u1ea1n ch\u1ebf vi\u1ec7c \u201cth\u01b0\u1edfng kh\u00f4ng \u0111\u00fang ng\u01b0\u1eddi\u201d.<\/li>\n<li aria-level=\"1\">N\u1ec1n t\u1ea3ng cho chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng: KPI kh\u00f4ng ch\u1ec9 ph\u1ea3n \u00e1nh hi\u1ec7u su\u1ea5t hi\u1ec7n t\u1ea1i m\u00e0 c\u00f2n l\u00e0 c\u01a1 s\u1edf d\u1eef li\u1ec7u quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p d\u1ef1 b\u00e1o xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng, c\u1ea3i ti\u1ebfn chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/li>\n<li aria-level=\"1\">Khi \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi ph\u1ea7n m\u1ec1m qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1 ho\u1eb7c CRM, KPI tr\u1edf th\u00e0nh \u201ch\u1ec7 th\u1ea7n kinh trung t\u00e2m\u201d h\u1ed7 tr\u1ee3 ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c, thay v\u00ec c\u1ea3m t\u00ednh.<\/li>\n<li aria-level=\"1\">Ngo\u00e0i ra, h\u1ec7 th\u1ed1ng KPI \u0111\u01b0\u1ee3c chu\u1ea9n h\u00f3a gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng m\u1edf r\u1ed9ng quy m\u00f4, nh\u00e2n b\u1ea3n m\u00f4 h\u00ecnh kinh doanh hi\u1ec7u qu\u1ea3, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 nhi\u1ec1u chi nh\u00e1nh ho\u1eb7c v\u00f9ng kinh doanh kh\u00e1c nhau.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">T\u00f3m l\u1ea1i, KPI kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng, m\u00e0 c\u00f2n l\u00e0 h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb hi\u1ec7u su\u1ea5t to\u00e0n di\u1ec7n, gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao hi\u1ec7u qu\u1ea3, gi\u1ea3m chi ph\u00ed v\u00e0 ph\u00e1t tri\u1ec3n nh\u00e2n s\u1ef1 b\u1ec1n v\u1eefng.<\/p>\n<h2 style=\"text-align: justify;\">3. C\u00e1c nh\u00f3m ch\u1ec9 ti\u00eau KPI cho nh\u00e2n vi\u00ean kinh doanh ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/h2>\n<p style=\"text-align: justify;\">Vi\u1ec7c x\u00e2y d\u1ef1ng KPI cho nh\u00e2n vi\u00ean kinh doanh kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng, m\u00e0 c\u00f2n t\u1ea1o \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 nh\u00e2n vi\u00ean ch\u1ee7 \u0111\u1ed9ng \u0111\u1ea1t m\u1ee5c ti\u00eau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 nh\u00f3m ch\u1ec9 ti\u00eau KPI ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c h\u1ea7u h\u1ebft doanh nghi\u1ec7p \u00e1p d\u1ee5ng ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n v\u00e0 m\u00f4 h\u00ecnh kinh doanh.<\/p>\n<h3 style=\"text-align: justify;\">3.1. KPI doanh thu \u2013 Ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t<\/h3>\n<p style=\"text-align: justify;\">\u0110\u00e2y l\u00e0 nh\u00f3m KPI tr\u1ecdng t\u00e2m ph\u1ea3n \u00e1nh tr\u1ef1c ti\u1ebfp n\u0103ng l\u1ef1c, \u0111\u00f3ng g\u00f3p c\u1ee7a nh\u00e2n vi\u00ean v\u00e0o k\u1ebft qu\u1ea3 kinh doanh chung. M\u1ed9t s\u1ed1 ch\u1ec9 ti\u00eau th\u01b0\u1eddng d\u00f9ng g\u1ed3m:<\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\">Doanh s\u1ed1 b\u00e1n h\u00e0ng theo th\u00e1ng\/qu\u00fd\/n\u0103m<\/li>\n<li aria-level=\"1\">T\u1ef7 l\u1ec7 \u0111\u1ea1t ch\u1ec9 ti\u00eau doanh thu (th\u1ef1c t\u1ebf\/doanh thu m\u1ee5c ti\u00eau)<\/li>\n<li aria-level=\"1\">Gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">V\u00ed d\u1ee5, m\u1ed9t nh\u00e2n vi\u00ean c\u00f3 m\u1ee5c ti\u00eau doanh thu th\u00e1ng l\u00e0 500 tri\u1ec7u \u0111\u1ed3ng. N\u1ebfu th\u1ef1c t\u1ebf \u0111\u1ea1t 450 tri\u1ec7u, t\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh KPI doanh thu s\u1ebd l\u00e0 90%. Ch\u1ec9 s\u1ed1 n\u00e0y gi\u00fap nh\u00e0 qu\u1ea3n l\u00fd nhanh ch\u00f3ng x\u00e1c \u0111\u1ecbnh ai \u0111ang v\u01b0\u1ee3t tr\u1ed9i, ai c\u1ea7n h\u1ed7 tr\u1ee3 th\u00eam.<\/p>\n<p style=\"text-align: justify;\">Tuy nhi\u00ean, vi\u1ec7c \u0111\u1eb7t m\u1ee5c ti\u00eau doanh thu c\u1ea7n d\u1ef1a tr\u00ean d\u1eef li\u1ec7u l\u1ecbch s\u1eed v\u00e0 n\u0103ng l\u1ef1c trung b\u00ecnh c\u1ee7a \u0111\u1ed9i ng\u0169.<\/p>\n<p style=\"text-align: justify;\">KPI doanh thu gi\u00fap doanh nghi\u1ec7p c\u00f3 b\u1ee9c tranh r\u00f5 r\u00e0ng v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n, \u0111\u1ed9i nh\u00f3m t\u1eeb \u0111\u00f3 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c, ch\u00ednh s\u00e1ch th\u01b0\u1edfng ph\u1ea1t ho\u1eb7c k\u1ebf ho\u1ea1ch \u0111\u00e0o t\u1ea1o h\u1ee3p l\u00fd, \u0111\u1ea3m b\u1ea3o m\u1ecdi m\u1ee5c ti\u00eau kinh doanh \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng c\u1ee5 th\u1ec3.<\/p>\n<h3 style=\"text-align: justify;\">3.2. KPI kh\u00e1ch h\u00e0ng<\/h3>\n<p style=\"text-align: justify;\">B\u00ean c\u1ea1nh doanh thu, c\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng, kh\u00f4ng ch\u1ec9 l\u00e0 k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng.<\/p>\n<p style=\"text-align: justify;\">M\u1ed9t s\u1ed1 KPI th\u01b0\u1eddng g\u1eb7p g\u1ed3m:<\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\">S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi trong k\u1ef3<\/li>\n<li aria-level=\"1\">T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng quay l\u1ea1i ho\u1eb7c mua th\u00eam<\/li>\n<li aria-level=\"1\">T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb kh\u00e1ch ti\u1ec1m n\u0103ng (lead) sang \u0111\u01a1n h\u00e0ng (deal)<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">V\u00ed d\u1ee5, nh\u00e2n vi\u00ean c\u00f3 100 lead \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5, n\u1ebfu ch\u1ed1t \u0111\u01b0\u1ee3c 25 \u0111\u01a1n h\u00e0ng th\u00ec t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 25%. Con s\u1ed1 n\u00e0y cho th\u1ea5y kh\u1ea3 n\u0103ng t\u01b0 v\u1ea5n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a nh\u00e2n vi\u00ean.<\/p>\n<p style=\"text-align: justify;\">Nh\u00f3m KPI n\u00e0y gi\u00fap doanh nghi\u1ec7p duy tr\u00ec m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 x\u00e2y d\u1ef1ng uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n.<\/p>\n<h3 style=\"text-align: justify;\">3.3. KPI ho\u1ea1t \u0111\u1ed9ng \u2013 Theo d\u00f5i h\u00e0nh vi, quy tr\u00ecnh b\u00e1n h\u00e0ng<\/h3>\n<p style=\"text-align: justify;\">\u0110\u00e2y l\u00e0 nh\u00f3m ch\u1ec9 ti\u00eau gi\u00fap doanh nghi\u1ec7p ki\u1ec3m so\u00e1t ti\u1ebfn \u0111\u1ed9, t\u1ea7n su\u1ea5t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a nh\u00e2n vi\u00ean kinh doanh, \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch v\u1edbi doanh nghi\u1ec7p c\u00f3 \u0111\u1ed9i ng\u0169 m\u1edbi ho\u1eb7c ho\u1ea1t \u0111\u1ed9ng theo quy tr\u00ecnh nhi\u1ec1u b\u01b0\u1edbc.<\/p>\n<p style=\"text-align: justify;\">V\u00ed d\u1ee5 c\u00e1c KPI ph\u1ed5 bi\u1ebfn:<\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\">S\u1ed1 cu\u1ed9c g\u1ecdi t\u01b0 v\u1ea5n ho\u1eb7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1ed7i ng\u00e0y<\/li>\n<li aria-level=\"1\">S\u1ed1 bu\u1ed5i g\u1eb7p g\u1ee1, thuy\u1ebft tr\u00ecnh, demo s\u1ea3n ph\u1ea9m<\/li>\n<li aria-level=\"1\">S\u1ed1 b\u00e1o gi\u00e1, \u0111\u1ec1 xu\u1ea5t ho\u1eb7c h\u1ee3p \u0111\u1ed3ng g\u1eedi \u0111i<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Khi theo d\u00f5i nh\u00f3m KPI n\u00e0y, nh\u00e0 qu\u1ea3n l\u00fd d\u1ec5 d\u00e0ng ph\u00e1t hi\u1ec7n nguy\u00ean nh\u00e2n khi\u1ebfn t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n th\u1ea5p (do \u00edt ti\u1ebfp c\u1eadn hay k\u1ef9 n\u0103ng t\u01b0 v\u1ea5n ch\u01b0a t\u1ed1t) \u0111\u1ec3 \u0111\u01b0a ra \u0111\u00e0o t\u1ea1o ho\u1eb7c h\u1ed7 tr\u1ee3 k\u1ecbp th\u1eddi.<\/p>\n<p style=\"text-align: justify;\">Nh\u1edd theo d\u00f5i KPI ho\u1ea1t \u0111\u1ed9ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 chu\u1ea9n h\u00f3a quy tr\u00ecnh b\u00e1n h\u00e0ng, t\u1ed1i \u01b0u ngu\u1ed3n l\u1ef1c v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t hi\u1ec7u su\u1ea5t c\u00e1 nh\u00e2n theo th\u1eddi gian th\u1ef1c.<\/p>\n<h3 style=\"text-align: justify;\">3.4. KPI ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng \u2013 \u0110o n\u0103ng l\u1ef1c m\u1edf r\u1ed9ng quy m\u00f4 kinh doanh<\/h3>\n<p style=\"text-align: justify;\">\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c ph\u00e2n ph\u1ed1i, b\u00e1n h\u00e0ng B2B, FMCG ho\u1eb7c xu\u1ea5t nh\u1eadp kh\u1ea9u, KPI ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 \u0111o l\u01b0\u1eddng kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng v\u00f9ng ph\u1ee7, t\u0103ng tr\u01b0\u1edfng h\u1ec7 th\u1ed1ng.<\/p>\n<p style=\"text-align: justify;\">M\u1ed9t s\u1ed1 KPI ti\u00eau bi\u1ec3u g\u1ed3m:<\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\">S\u1ed1 \u0111\u1ea1i l\u00fd ho\u1eb7c nh\u00e0 ph\u00e2n ph\u1ed1i m\u1edbi m\u1edf trong k\u1ef3<\/li>\n<li aria-level=\"1\">S\u1ed1 khu v\u1ef1c th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c khai th\u00e1c th\u00eam<\/li>\n<li aria-level=\"1\">Doanh thu ph\u00e1t sinh t\u1eeb s\u1ea3n ph\u1ea9m m\u1edbi ra m\u1eaft<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">V\u00ed d\u1ee5: Nh\u00e2n vi\u00ean ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c giao KPI m\u1edf th\u00eam 5 \u0111\u1ea1i l\u00fd trong qu\u00fd v\u00e0 doanh thu ph\u00e1t sinh t\u1ed1i thi\u1ec3u 300 tri\u1ec7u t\u1eeb c\u00e1c \u0111\u1ea1i l\u00fd m\u1edbi.<\/p>\n<p style=\"text-align: justify;\">Nh\u00f3m KPI n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c m\u1edf r\u1ed9ng kinh doanh, \u0111a d\u1ea1ng h\u00f3a ngu\u1ed3n doanh thu gi\u1ea3m r\u1ee7i ro ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng duy nh\u1ea5t.<\/p>\n<h3 style=\"text-align: justify;\">3.5. KPI \u0111\u1ecbnh t\u00ednh \u2013 \u0110\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c th\u00e1i \u0111\u1ed9 l\u00e0m vi\u1ec7c<\/h3>\n<p style=\"text-align: justify;\">Ngo\u00e0i c\u00e1c ch\u1ec9 ti\u00eau \u0111\u1ecbnh l\u01b0\u1ee3ng, doanh nghi\u1ec7p c\u1ea7n c\u00f3 nh\u00f3m KPI \u0111\u1ecbnh t\u00ednh nh\u1eb1m \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n hi\u1ec7u su\u1ea5t, \u0111\u1eb7c bi\u1ec7t trong m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c \u0111\u1ed9i nh\u00f3m.<\/p>\n<p style=\"text-align: justify;\">M\u1ed9t s\u1ed1 ti\u00eau ch\u00ed ph\u1ed5 bi\u1ebfn:<\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\">M\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng (CSAT) qua kh\u1ea3o s\u00e1t sau b\u00e1n h\u00e0ng<\/li>\n<li aria-level=\"1\">Tinh th\u1ea7n h\u1ee3p t\u00e1c, h\u1ed7 tr\u1ee3 \u0111\u1ed3ng \u0111\u1ed9i<\/li>\n<li aria-level=\"1\">K\u1ef7 lu\u1eadt, tu\u00e2n th\u1ee7 quy tr\u00ecnh l\u00e0m vi\u1ec7c, ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng k\u1ecbp th\u1eddi<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">V\u00ed d\u1ee5, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ea5m \u0111i\u1ec3m \u0111\u1ecbnh t\u00ednh theo thang 1\u20135, k\u1ebft h\u1ee3p ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e1nh gi\u00e1 360 \u0111\u1ed9 (360\u00b0 feedback), trong \u0111\u00f3 \u0111\u1ed3ng nghi\u1ec7p, qu\u1ea3n l\u00fd v\u00e0 kh\u00e1ch h\u00e0ng c\u00f9ng tham gia ph\u1ea3n h\u1ed3i.<\/p>\n<p style=\"text-align: justify;\">Nh\u00f3m KPI \u0111\u1ecbnh t\u00ednh gi\u00fap x\u00e2y d\u1ef1ng v\u0103n h\u00f3a hi\u1ec7u su\u1ea5t b\u1ec1n v\u1eefng, khuy\u1ebfn kh\u00edch tinh th\u1ea7n h\u1ee3p t\u00e1c, ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c con ng\u01b0\u1eddi song song v\u1edbi k\u1ebft qu\u1ea3 kinh doanh.<\/p>\n<p style=\"text-align: justify;\">M\u1ed9t h\u1ec7 th\u1ed1ng KPI cho nh\u00e2n vi\u00ean kinh doanh hi\u1ec7u qu\u1ea3 c\u1ea7n k\u1ebft h\u1ee3p h\u00e0i h\u00f2a gi\u1eefa ch\u1ec9 ti\u00eau doanh thu, kh\u00e1ch h\u00e0ng, ho\u1ea1t \u0111\u1ed9ng, ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ecbnh t\u00ednh. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 m\u00e0 c\u00f2n hi\u1ec3u s\u00e2u qu\u00e1 tr\u00ecnh, h\u00e0nh vi t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng t\u1eeb \u0111\u00f3 d\u1ec5 d\u00e0ng x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o, th\u01b0\u1edfng ph\u1ea1t, duy tr\u00ec \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i.<\/p>\n<h2 style=\"text-align: justify;\">4. C\u00e1ch x\u00e2y d\u1ef1ng KPI cho nh\u00e2n vi\u00ean kinh doanh k\u00e8m m\u1eabu KPI hi\u1ec7u qu\u1ea3<\/h2>\n<p style=\"text-align: justify;\">\u0110\u1ec3 KPI th\u1ef1c s\u1ef1 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 gi\u00fap doanh nghi\u1ec7p th\u00fac \u0111\u1ea9y doanh s\u1ed1, c\u1ea3i thi\u1ec7n n\u0103ng su\u1ea5t, duy tr\u00ec \u0111\u1ed9ng l\u1ef1c \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng, nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n hi\u1ec3u r\u00f5 ph\u01b0\u01a1ng ph\u00e1p thi\u1ebft l\u1eadp tri\u1ec3n khai KPI m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n. Vi\u1ec7c x\u00e2y d\u1ef1ng KPI kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 \u201c\u0111\u1eb7t ch\u1ec9 ti\u00eau\u201d, m\u00e0 c\u00f2n l\u00e0 qu\u00e1 tr\u00ecnh li\u00ean k\u1ebft gi\u1eefa m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p v\u1edbi hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n.<\/p>\n<h3 style=\"text-align: justify;\">4.1. Nguy\u00ean t\u1eafc SMART trong thi\u1ebft l\u1eadp KPI<\/h3>\n<p style=\"text-align: justify;\">M\u1ed9t KPI hi\u1ec7u qu\u1ea3 ph\u1ea3i \u0111\u00e1p \u1ee9ng nguy\u00ean t\u1eafc SMART, t\u1ee9c l\u00e0:<\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\">Specific \u2013 C\u1ee5 th\u1ec3: M\u1ee5c ti\u00eau c\u1ea7n \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 r\u00f5 r\u00e0ng \u0111\u1ec3 nh\u00e2n vi\u00ean hi\u1ec3u ch\u00ednh x\u00e1c h\u1ecd ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec. V\u00ed d\u1ee5: \u201cDoanh s\u1ed1 th\u00e1ng \u0111\u1ea1t 500 tri\u1ec7u \u0111\u1ed3ng\u201d c\u1ee5 th\u1ec3 h\u01a1n nhi\u1ec1u so v\u1edbi \u201ct\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng\u201d.<\/li>\n<li aria-level=\"1\">Measurable \u2013 \u0110o l\u01b0\u1eddng \u0111\u01b0\u1ee3c: M\u1ed7i ch\u1ec9 ti\u00eau ph\u1ea3i c\u00f3 th\u01b0\u1edbc \u0111o \u0111\u1ecbnh l\u01b0\u1ee3ng r\u00f5 r\u00e0ng, gi\u00fap d\u1ec5 d\u00e0ng \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ho\u00e0n th\u00e0nh.<\/li>\n<li aria-level=\"1\">Achievable \u2013 C\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c: Ch\u1ec9 ti\u00eau c\u1ea7n ph\u00f9 h\u1ee3p v\u1edbi n\u0103ng l\u1ef1c th\u1ef1c t\u1ebf c\u1ee7a \u0111\u1ed9i ng\u0169 v\u00e0 \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li aria-level=\"1\">Relevant \u2013 Li\u00ean quan \u0111\u1ebfn m\u1ee5c ti\u00eau doanh nghi\u1ec7p: KPI c\u1ee7a nh\u00e2n vi\u00ean kinh doanh ph\u1ea3i g\u1eafn li\u1ec1n v\u1edbi chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n, t\u1ed1i \u01b0u l\u1ee3i nhu\u1eadn ho\u1eb7c c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/li>\n<li aria-level=\"1\">Time-bound \u2013 C\u00f3 th\u1eddi h\u1ea1n c\u1ee5 th\u1ec3: M\u1ecdi KPI c\u1ea7n g\u1eafn v\u1edbi khung th\u1eddi gian r\u00f5 r\u00e0ng, v\u00ed d\u1ee5: theo th\u00e1ng, qu\u00fd ho\u1eb7c n\u0103m, \u0111\u1ec3 d\u1ec5 theo d\u00f5i ti\u1ebfn \u0111\u1ed9, \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Vi\u1ec7c \u00e1p d\u1ee5ng \u0111\u00fang nguy\u00ean t\u1eafc SMART gi\u00fap doanh nghi\u1ec7p tr\u00e1nh t\u00ecnh tr\u1ea1ng \u0111\u1eb7t m\u1ee5c ti\u00eau qu\u00e1 cao khi\u1ebfn nh\u00e2n vi\u00ean m\u1ea5t \u0111\u1ed9ng l\u1ef1c, ho\u1eb7c qu\u00e1 th\u1ea5p khi\u1ebfn k\u1ebft qu\u1ea3 kinh doanh kh\u00f4ng c\u1ea3i thi\u1ec7n.<\/p>\n<h3 style=\"text-align: justify;\">4.2. C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng KPI cho \u0111\u1ed9i ng\u0169 kinh doanh<\/h3>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\">B\u01b0\u1edbc 1. Ph\u00e2n t\u00edch m\u1ee5c ti\u00eau doanh nghi\u1ec7p: X\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c \u2013 v\u00ed d\u1ee5, \u201ct\u0103ng 20% doanh thu qu\u00fd IV\u201d \u0111\u1ec3 l\u00e0m c\u01a1 s\u1edf x\u00e2y d\u1ef1ng KPI cho ph\u00f2ng kinh doanh.<\/li>\n<li aria-level=\"1\">B\u01b0\u1edbc 2. Chuy\u1ec3n h\u00f3a m\u1ee5c ti\u00eau th\u00e0nh ch\u1ec9 ti\u00eau c\u1ee5 th\u1ec3: T\u1eeb m\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3, ph\u00e2n t\u00e1ch th\u00e0nh ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng ph\u00f9 h\u1ee3p cho t\u1eebng c\u1ea5p nh\u00e2n vi\u00ean. V\u00ed d\u1ee5: doanh s\u1ed1, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng (CAC), gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh (AOV)&#8230;<\/li>\n<li aria-level=\"1\">B\u01b0\u1edbc 3. Thi\u1ebft l\u1eadp ng\u01b0\u1ee1ng KPI th\u1ef1c t\u1ebf: S\u1eed d\u1ee5ng d\u1eef li\u1ec7u l\u1ecbch s\u1eed, n\u0103ng l\u1ef1c \u0111\u1ed9i ng\u0169, t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u01b0a ra m\u1ee5c ti\u00eau h\u1ee3p l\u00fd.<\/li>\n<li aria-level=\"1\">B\u01b0\u1edbc 4. G\u1eafn KPI v\u1edbi ch\u00ednh s\u00e1ch th\u01b0\u1edfng \u2013 ph\u1ea1t r\u00f5 r\u00e0ng: KPI ph\u1ea3i \u0111i \u0111\u00f4i v\u1edbi c\u01a1 ch\u1ebf khuy\u1ebfn kh\u00edch minh b\u1ea1ch \u0111\u1ec3 nh\u00e2n vi\u00ean th\u1ea5y \u0111\u01b0\u1ee3c n\u1ed7 l\u1ef1c c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c ghi nh\u1eadn. V\u00ed d\u1ee5, nh\u00e2n vi\u00ean \u0111\u1ea1t 120% KPI doanh s\u1ed1 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u01b0\u1edfng th\u00eam 1,5 l\u1ea7n m\u1ee9c th\u01b0\u1edfng c\u01a1 b\u1ea3n.<\/li>\n<li aria-level=\"1\">B\u01b0\u1edbc 5. Theo d\u00f5i, \u0111\u00e1nh gi\u00e1 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ecbnh k\u1ef3: Th\u1ecb tr\u01b0\u1eddng, h\u00e0nh vi kh\u00e1ch h\u00e0ng lu\u00f4n bi\u1ebfn \u0111\u1ed9ng, n\u00ean KPI c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c r\u00e0 so\u00e1t h\u00e0ng th\u00e1ng ho\u1eb7c h\u00e0ng qu\u00fd \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ph\u00f9 h\u1ee3p th\u1ef1c t\u1ebf.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\">4.3. V\u00ed d\u1ee5 c\u1ee5 th\u1ec3 KPI cho t\u1eebng v\u1ecb tr\u00ed kinh doanh<\/h3>\n<table>\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><strong>V\u1ecb tr\u00ed kinh doanh<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>KPI kinh doanh<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Nh\u00e2n vi\u00ean kinh doanh<\/td>\n<td>\n<ul>\n<li aria-level=\"1\">Doanh s\u1ed1 b\u00e1n h\u00e0ng: \u2265 500 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng<\/li>\n<li aria-level=\"1\">S\u1ed1 kh\u00e1ch h\u00e0ng m\u1edbi: \u2265 20 kh\u00e1ch h\u00e0ng\/th\u00e1ng<\/li>\n<li aria-level=\"1\">T\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n: \u2265 30%<\/li>\n<li aria-level=\"1\">T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng quay l\u1ea1i mua: \u2265 15%<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>Tr\u01b0\u1edfng nh\u00f3m kinh doanh<\/td>\n<td>\n<ul>\n<li aria-level=\"1\">T\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 nh\u00f3m: \u2265 15%\/qu\u00fd<\/li>\n<li aria-level=\"1\">T\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh KPI nh\u00f3m: \u2265 90%<\/li>\n<li aria-level=\"1\">T\u1ef7 l\u1ec7 ngh\u1ec9 vi\u1ec7c nh\u00e2n vi\u00ean trong nh\u00f3m: &lt; 10%<\/li>\n<li aria-level=\"1\">T\u1ef7 l\u1ec7 nh\u00e2n vi\u00ean \u0111\u1ea1t KPI c\u00e1 nh\u00e2n: \u2265 85%<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>Nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/td>\n<td>\n<ul>\n<li aria-level=\"1\">T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng: \u2265 85%<\/li>\n<li aria-level=\"1\">\u0110i\u1ec3m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng (CSAT): \u2265 4.5\/5<\/li>\n<li aria-level=\"1\">T\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng trong 24h: \u2265 95%<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<blockquote>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/drive.google.com\/drive\/folders\/1HHn2bQMcAmp_AfMMnjSRUck4JmSR54Jj?usp=sharing\" target=\"_blank\" rel=\"nofollow noopener\">T\u1ea2I M\u1eaaU KPI C\u1ee6A NH\u00c2N VI\u00caN KINH DOANH T\u1ea0I \u0110\u00c2Y<\/a><\/strong><\/p>\n<\/blockquote>\n<h2 style=\"text-align: justify;\">5. C\u00e1ch \u0111o l\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 KPI c\u1ee7a nh\u00e2n vi\u00ean Sale b\u00e1n h\u00e0ng<\/h2>\n<p style=\"text-align: justify;\">Vi\u1ec7c \u0111o l\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 KPI cho nh\u00e2n vi\u00ean kinh doanh kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p theo d\u00f5i m\u1ee9c \u0111\u1ed9 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau, m\u00e0 c\u00f2n l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng, ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c \u0111\u1ed9i ng\u0169, t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t t\u1ed5ng th\u1ec3. M\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u00e1nh gi\u00e1 khoa h\u1ecdc gi\u00fap nh\u00e0 qu\u1ea3n l\u00fd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c h\u01a1n v\u1ec1 \u0111\u00e0o t\u1ea1o, th\u01b0\u1edfng \u2013 ph\u1ea1t v\u00e0 quy ho\u1ea1ch nh\u00e2n s\u1ef1.<\/p>\n<h3 style=\"text-align: justify;\">5.1. X\u00e1c \u0111\u1ecbnh d\u1eef li\u1ec7u \u0111\u1ea7u v\u00e0o v\u00e0 c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng<\/h3>\n<p style=\"text-align: justify;\">\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh kh\u00e1ch quan minh b\u1ea1ch, doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng ngu\u1ed3n d\u1eef li\u1ec7u \u0111\u1ea7u v\u00e0o r\u00f5 r\u00e0ng, c\u00f3 th\u1ec3 ki\u1ec3m ch\u1ee9ng. M\u1ed9t s\u1ed1 ngu\u1ed3n ph\u1ed5 bi\u1ebfn g\u1ed3m:<\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\">B\u00e1o c\u00e1o doanh s\u1ed1 b\u00e1n h\u00e0ng: T\u1ed5ng h\u1ee3p doanh thu theo s\u1ea3n ph\u1ea9m, khu v\u1ef1c, nh\u00f3m kh\u00e1ch h\u00e0ng, gi\u00fap x\u00e1c \u0111\u1ecbnh t\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau.<\/li>\n<li aria-level=\"1\">H\u1ec7 th\u1ed1ng CRM (Qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng): Ghi nh\u1eadn to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u2013 t\u1eeb kh\u00e2u ti\u1ebfp c\u1eadn, t\u01b0 v\u1ea5n, ch\u1ed1t \u0111\u01a1n \u0111\u1ebfn ch\u0103m s\u00f3c sau b\u00e1n. CRM cung c\u1ea5p d\u1eef li\u1ec7u chi ti\u1ebft v\u1ec1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, gi\u00e1 tr\u1ecb trung b\u00ecnh m\u1ed7i \u0111\u01a1n h\u00e0ng.<\/li>\n<li aria-level=\"1\">Ph\u1ea7n m\u1ec1m HRM ho\u1eb7c ERP: T\u00edch h\u1ee3p d\u1eef li\u1ec7u ch\u1ea5m c\u00f4ng, hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c, th\u00f4ng tin l\u01b0\u01a1ng th\u01b0\u1edfng, gi\u00fap doanh nghi\u1ec7p c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n khi li\u00ean k\u1ebft k\u1ebft qu\u1ea3 KPI v\u1edbi ch\u00ednh s\u00e1ch \u0111\u00e3i ng\u1ed9.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh n\u00e0y kh\u00f4ng ch\u1ec9 ti\u1ebft ki\u1ec7m th\u1eddi gian m\u00e0 c\u00f2n gi\u1ea3m r\u1ee7i ro sai l\u1ec7ch s\u1ed1 li\u1ec7u \u2013 y\u1ebfu t\u1ed1 th\u01b0\u1eddng khi\u1ebfn nh\u00e2n vi\u00ean m\u1ea5t ni\u1ec1m tin v\u00e0o h\u1ec7 th\u1ed1ng \u0111\u00e1nh gi\u00e1.<\/p>\n<h3 style=\"text-align: justify;\">5.2. C\u00e1c ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 KPI<\/h3>\n<p style=\"text-align: justify;\">M\u1ed9t h\u1ec7 th\u1ed1ng KPI cho nh\u00e2n vi\u00ean kinh doanh c\u1ea7n \u0111o l\u01b0\u1eddng \u0111a chi\u1ec1u, bao g\u1ed3m c\u1ea3 y\u1ebfu t\u1ed1 \u0111\u1ecbnh l\u01b0\u1ee3ng (s\u1ed1 li\u1ec7u c\u1ee5 th\u1ec3) v\u00e0 \u0111\u1ecbnh t\u00ednh (h\u00e0nh vi, n\u0103ng l\u1ef1c).<\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\">M\u1ee9c \u0111\u1ed9 ho\u00e0n th\u00e0nh (%): \u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 c\u1ed1t l\u00f5i ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau so v\u1edbi k\u1ebf ho\u1ea1ch. V\u00ed d\u1ee5: n\u1ebfu nh\u00e2n vi\u00ean \u0111\u1ea1t 550 tri\u1ec7u tr\u00ean m\u1ee5c ti\u00eau 500 tri\u1ec7u, t\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh l\u00e0 110%.<\/li>\n<li aria-level=\"1\">Hi\u1ec7u su\u1ea5t c\u00e1 nh\u00e2n so v\u1edbi trung b\u00ecnh nh\u00f3m: Gi\u00fap nh\u00e0 qu\u1ea3n l\u00fd \u0111\u00e1nh gi\u00e1 v\u1ecb tr\u00ed c\u1ee7a t\u1eebng nh\u00e2n vi\u00ean trong t\u1eadp th\u1ec3. N\u1ebfu nh\u00e2n vi\u00ean consistently \u0111\u1ea1t hi\u1ec7u su\u1ea5t cao h\u01a1n m\u1ee9c trung b\u00ecnh 20%, \u0111\u00f3 l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y h\u1ecd c\u00f3 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n l\u00ean v\u1ecb tr\u00ed tr\u01b0\u1edfng nh\u00f3m kinh doanh.<\/li>\n<li aria-level=\"1\">T\u1ef7 l\u1ec7 \u0111\u00f3ng g\u00f3p v\u00e0o t\u1ed5ng doanh s\u1ed1 doanh nghi\u1ec7p: \u0110\u1eb7c bi\u1ec7t quan tr\u1ecdng v\u1edbi doanh nghi\u1ec7p c\u00f3 quy m\u00f4 l\u1edbn, nhi\u1ec1u chi nh\u00e1nh. Ch\u1ec9 s\u1ed1 n\u00e0y gi\u00fap \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n ho\u1eb7c nh\u00f3m \u0111\u1ebfn k\u1ebft qu\u1ea3 kinh doanh chung.<\/li>\n<li aria-level=\"1\">K\u1ebft qu\u1ea3 \u0111\u1ecbnh t\u00ednh: Ngo\u00e0i doanh s\u1ed1, doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t ch\u1ea5t l\u01b0\u1ee3ng ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng, k\u1ef9 n\u0103ng giao ti\u1ebfp, kh\u1ea3 n\u0103ng h\u1ee3p t\u00e1c n\u1ed9i b\u1ed9, ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\">5.3. Chu k\u1ef3 \u0111\u00e1nh gi\u00e1, \u0111i\u1ec1u ch\u1ec9nh KPI<\/h3>\n<p style=\"text-align: justify;\">M\u1ed9t h\u1ec7 th\u1ed1ng KPI hi\u1ec7u qu\u1ea3 c\u1ea7n c\u00f3 chu k\u1ef3 \u0111\u00e1nh gi\u00e1 linh ho\u1ea1t, c\u01a1 ch\u1ebf \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi theo bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng ho\u1eb7c n\u0103ng l\u1ef1c \u0111\u1ed9i ng\u0169.<\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\">\u0110\u00e1nh gi\u00e1 h\u00e0ng th\u00e1ng: Ph\u00f9 h\u1ee3p cho vi\u1ec7c theo d\u00f5i ti\u1ebfn \u0111\u1ed9, nh\u1eadn di\u1ec7n s\u1edbm c\u00e1c r\u1ee7i ro t\u1ee5t hi\u1ec7u su\u1ea5t, \u0111\u1ed3ng th\u1eddi gi\u00fap nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 c\u01a1 s\u1edf h\u1ed7 tr\u1ee3, \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean k\u1ecbp th\u1eddi.<\/li>\n<li aria-level=\"1\">T\u1ed5ng k\u1ebft theo qu\u00fd: D\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 xu h\u01b0\u1edbng d\u00e0i h\u1ea1n, x\u00e1c \u0111\u1ecbnh nh\u00e2n vi\u00ean xu\u1ea5t s\u1eafc, nh\u00f3m c\u00f3 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n, c\u00e1c v\u1ea5n \u0111\u1ec1 h\u1ec7 th\u1ed1ng c\u1ea7n c\u1ea3i thi\u1ec7n.<\/li>\n<li aria-level=\"1\">T\u00e1i \u0111i\u1ec1u ch\u1ec9nh KPI: Khi th\u1ecb tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng (v\u00ed d\u1ee5: nhu c\u1ea7u gi\u1ea3m, s\u1ea3n ph\u1ea9m m\u1edbi ra m\u1eaft ho\u1eb7c thay \u0111\u1ed5i ch\u00ednh s\u00e1ch gi\u00e1), doanh nghi\u1ec7p c\u1ea7n r\u00e0 so\u00e1t l\u1ea1i ch\u1ec9 ti\u00eau. KPI n\u00ean \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt \u0111\u1ecbnh k\u1ef3 3\u20136 th\u00e1ng\/l\u1ea7n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh kh\u1ea3 thi, tr\u00e1nh t\u1ea1o \u00e1p l\u1ef1c kh\u00f4ng c\u1ea7n thi\u1ebft cho nh\u00e2n vi\u00ean.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">6. Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn khi thi\u1ebft l\u1eadp KPI cho ph\u00f2ng kinh doanh<\/h2>\n<p style=\"text-align: justify;\">D\u00f9 KPI mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch, nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf, r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p ch\u01b0a t\u1eadn d\u1ee5ng \u0111\u00fang c\u00e1ch, d\u1eabn \u0111\u1ebfn hi\u1ec7u su\u1ea5t gi\u1ea3m, nh\u00e2n vi\u00ean m\u1ea5t \u0111\u1ed9ng l\u1ef1c v\u00e0 h\u1ec7 th\u1ed1ng \u0111\u00e1nh gi\u00e1 thi\u1ebfu c\u00f4ng b\u1eb1ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn m\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb c\u1ea7n tr\u00e1nh khi thi\u1ebft l\u1eadp KPI cho nh\u00e2n vi\u00ean kinh doanh:<\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><strong>\u0110\u1eb7t KPI qu\u00e1 cao, kh\u00f4ng th\u1ef1c t\u1ebf:\u00a0<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\u0110\u00e2y l\u00e0 l\u1ed7i ph\u1ed5 bi\u1ebfn nh\u1ea5t. Khi KPI v\u01b0\u1ee3t xa n\u0103ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng ho\u1eb7c ngu\u1ed3n l\u1ef1c hi\u1ec7n t\u1ea1i, nh\u00e2n vi\u00ean s\u1ebd nhanh ch\u00f3ng m\u1ea5t tinh th\u1ea7n, coi KPI l\u00e0 \u201cnhi\u1ec7m v\u1ee5 b\u1ea5t kh\u1ea3 thi\u201d. V\u00ed d\u1ee5: Doanh nghi\u1ec7p y\u00eau c\u1ea7u nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ph\u1ea3i \u0111\u1ea1t 1 t\u1ef7 doanh s\u1ed1\/th\u00e1ng trong khi d\u1eef li\u1ec7u l\u1ecbch s\u1eed ch\u1ec9 ra m\u1ee9c trung b\u00ecnh kh\u1ea3 thi l\u00e0 600\u2013700 tri\u1ec7u.<\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><strong>Ch\u1ec9 t\u1eadp trung v\u00e0o doanh s\u1ed1, b\u1ecf qua ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5:\u00a0<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Nhi\u1ec1u doanh nghi\u1ec7p ch\u1ec9 quan t\u00e2m \u0111\u1ebfn con s\u1ed1 b\u00e1n h\u00e0ng m\u00e0 qu\u00ean \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng quay l\u1ea1i ho\u1eb7c m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng (CSAT). H\u1ec7 qu\u1ea3 l\u00e0 doanh s\u1ed1 c\u00f3 th\u1ec3 t\u0103ng trong ng\u1eafn h\u1ea1n nh\u01b0ng m\u1ea5t kh\u00e1ch h\u00e0ng trung th\u00e0nh trong d\u00e0i h\u1ea1n.<\/p>\n<p style=\"text-align: justify;\">Do \u0111\u00f3, khi thi\u1ebft l\u1eadp m\u1eabu KPI cho nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, doanh nghi\u1ec7p n\u00ean k\u1ebft h\u1ee3p gi\u1eefa ch\u1ec9 ti\u00eau \u0111\u1ecbnh l\u01b0\u1ee3ng (doanh s\u1ed1, h\u1ee3p \u0111\u1ed3ng), ch\u1ec9 ti\u00eau \u0111\u1ecbnh t\u00ednh (ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng).<\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><strong>Kh\u00f4ng c\u1eadp nh\u1eadt KPI theo th\u1eddi gian v\u00e0 th\u1ecb tr\u01b0\u1eddng:\u00a0<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">KPI kh\u00f4ng ph\u1ea3i l\u00e0 con s\u1ed1 c\u1ed1 \u0111\u1ecbnh. Th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i, s\u1ea3n ph\u1ea9m m\u1edbi ra \u0111\u1eddi, h\u00e0nh vi mua h\u00e0ng thay \u0111\u1ed5i \u2013 t\u1ea5t c\u1ea3 \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng \u0111\u1ea1t KPI c\u1ee7a nh\u00e2n vi\u00ean.<br \/>\nVi\u1ec7c doanh nghi\u1ec7p kh\u00f4ng \u0111i\u1ec1u ch\u1ec9nh KPI s\u1ebd khi\u1ebfn ch\u1ec9 ti\u00eau tr\u1edf n\u00ean l\u1ed7i th\u1eddi, kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi th\u1ef1c t\u1ebf kinh doanh.<\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><strong>Thi\u1ebfu c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 theo d\u00f5i, ph\u00e2n t\u00edch KPI<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Nhi\u1ec1u doanh nghi\u1ec7p v\u1eabn s\u1eed d\u1ee5ng b\u1ea3ng Excel th\u1ee7 c\u00f4ng, khi\u1ebfn vi\u1ec7c t\u1ed5ng h\u1ee3p ph\u00e2n t\u00edch d\u1eef li\u1ec7u KPI m\u1ea5t th\u1eddi gian, d\u1ec5 sai s\u00f3t, thi\u1ebfu minh b\u1ea1ch.<\/p>\n<p style=\"text-align: justify;\">Do \u0111\u00f3, vi\u1ec7c \u1ee9ng d\u1ee5ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd hi\u1ec7u su\u1ea5t nh\u00e2n vi\u00ean l\u00e0 b\u01b0\u1edbc \u0111i t\u1ea5t y\u1ebfu gi\u00fap doanh nghi\u1ec7p qu\u1ea3n tr\u1ecb KPI khoa h\u1ecdc, k\u1ecbp th\u1eddi v\u00e0 minh b\u1ea1ch h\u01a1n.<\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><strong>Thi\u1ebfu s\u1ef1 g\u1eafn k\u1ebft gi\u1eefa KPI c\u00e1 nh\u00e2n v\u00e0 m\u1ee5c ti\u00eau doanh nghi\u1ec7p<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">M\u1ed9t sai l\u1ea7m nghi\u00eam tr\u1ecdng kh\u00e1c l\u00e0 thi\u1ebft l\u1eadp KPI theo h\u01b0\u1edbng c\u00e1 nh\u00e2n h\u00f3a qu\u00e1 m\u1ee9c, kh\u00f4ng ph\u1ea3n \u00e1nh chi\u1ebfn l\u01b0\u1ee3c chung. Khi \u0111\u00f3, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n nh\u01b0ng kh\u00f4ng \u0111\u00f3ng g\u00f3p hi\u1ec7u qu\u1ea3 v\u00e0o m\u1ee5c ti\u00eau doanh nghi\u1ec7p.<\/p>\n<p>Hi\u1ec3u \u0111\u00fang v\u00e0 tr\u00e1nh c\u00e1c sai l\u1ea7m trong thi\u1ebft l\u1eadp KPI l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng. Khi KPI \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u00fang, minh b\u1ea1ch, c\u00f3 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 theo d\u00f5i t\u1ef1 \u0111\u1ed9ng, doanh nghi\u1ec7p s\u1ebd kh\u00f4ng ch\u1ec9 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 kinh doanh g\u1eafn b\u00f3 hi\u1ec7u qu\u1ea3 d\u00e0i h\u1ea1n.<\/p>\n<h2 style=\"text-align: justify;\">7. Gi\u1ea3i ph\u00e1p \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 kinh doanh v\u1edbi ph\u1ea7n m\u1ec1m \u0111\u00e0o t\u1ea1o L\u1ea1c Vi\u1ec7t Elearning<\/h2>\n<p style=\"text-align: justify;\">\u0110\u1ec3 h\u1ec7 th\u1ed1ng KPI cho nh\u00e2n vi\u00ean kinh doanh th\u1ef1c s\u1ef1 ph\u00e1t huy gi\u00e1 tr\u1ecb, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c \u201c\u0111o l\u01b0\u1eddng\u201d m\u00e0 c\u1ea7n song h\u00e0nh v\u1edbi ho\u1ea1t \u0111\u1ed9ng \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c li\u00ean t\u1ee5c. \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fd do nhi\u1ec1u doanh nghi\u1ec7p hi\u1ec7n nay \u0111ang l\u1ef1a ch\u1ecdn ph\u1ea7n m\u1ec1m \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn L\u1ea1c Vi\u1ec7t Elearning \u2013 n\u1ec1n t\u1ea3ng \u0111\u00e0o t\u1ea1o to\u00e0n di\u1ec7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf chuy\u00ean bi\u1ec7t cho m\u00f4i tr\u01b0\u1eddng doanh nghi\u1ec7p Vi\u1ec7t.<\/p>\n<p style=\"text-align: justify;\">L\u1ea1c Vi\u1ec7t Elearning cho ph\u00e9p doanh nghi\u1ec7p x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o n\u1ed9i b\u1ed9 linh ho\u1ea1t t\u1eeb k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ebfn k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd \u0111\u1ed9i nh\u00f3m. H\u1ec7 th\u1ed1ng gi\u00fap t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh \u0111\u00e0o t\u1ea1o, theo d\u00f5i ti\u1ebfn \u0111\u1ed9 h\u1ecdc t\u1eadp c\u1ee7a t\u1eebng nh\u00e2n vi\u00ean.<\/p>\n<p style=\"text-align: justify;\">T\u00ednh n\u0103ng n\u1ed5i b\u1eadt gi\u00fap doanh nghi\u1ec7p tri\u1ec3n khai \u0111\u00e0o t\u1ea1o d\u1ec5 d\u00e0ng<\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\">\u0110a ph\u01b0\u01a1ng th\u1ee9c h\u1ecdc t\u1eadp: K\u1ebft h\u1ee3p l\u1edbp h\u1ecdc tr\u1ef1c tuy\u1ebfn, l\u1edbp h\u1ecdc \u1ea3o, h\u1ecdc qua video, t\u00e0i li\u1ec7u \u0111i\u1ec7n t\u1eed, di\u1ec5n \u0111\u00e0n Wiki, m\u1ea1ng x\u00e3 h\u1ed9i n\u1ed9i b\u1ed9.<\/li>\n<li aria-level=\"1\">Thi\u1ebft k\u1ebf kh\u00f3a h\u1ecdc d\u1ec5 d\u00e0ng: Kh\u00f4ng c\u1ea7n k\u1ef9 n\u0103ng l\u1eadp tr\u00ecnh, c\u00f3 th\u1ec3 t\u1ea1o nhanh b\u00e0i gi\u1ea3ng, b\u00e0i ki\u1ec3m tra, m\u1eabu ch\u1ee9ng ch\u1ec9, c\u1eadp nh\u1eadt n\u1ed9i dung linh \u0111\u1ed9ng.<\/li>\n<li aria-level=\"1\">Qu\u1ea3n l\u00fd h\u1ecdc vi\u00ean, gi\u1ea3ng vi\u00ean to\u00e0n di\u1ec7n: Theo d\u00f5i ti\u1ebfn tr\u00ecnh h\u1ecdc, \u0111i\u1ec3m s\u1ed1, th\u1eddi gian h\u1ecdc, t\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh kh\u00f3a.<\/li>\n<li aria-level=\"1\">\u0110\u00e1nh gi\u00e1 b\u00e1o c\u00e1o KPI \u0111\u00e0o t\u1ea1o: H\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u, cung c\u1ea5p b\u00e1o c\u00e1o theo th\u1eddi gian th\u1ef1c v\u1ec1 hi\u1ec7u qu\u1ea3 h\u1ecdc t\u1eadp, gi\u00fap li\u00ean k\u1ebft \u0111\u00e0o t\u1ea1o v\u1edbi hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c th\u1ef1c t\u1ebf.<\/li>\n<li aria-level=\"1\">Giao di\u1ec7n hi\u1ec7n \u0111\u1ea1i \u2013 b\u1ea3o m\u1eadt cao: H\u1ed7 tr\u1ee3 c\u1ea3 tr\u00ean web, app, \u0111\u1ea1t ti\u00eau chu\u1ea9n ISO, CMMI, ITIL; cho ph\u00e9p \u0111\u0103ng nh\u1eadp m\u1ed9t l\u1ea7n (Single Sign-On).<\/li>\n<li aria-level=\"1\">T\u00edch h\u1ee3p linh ho\u1ea1t: D\u1ec5 d\u00e0ng k\u1ebft n\u1ed1i v\u1edbi h\u1ec7 th\u1ed1ng HRM, ERP, CRM c\u1ee7a doanh nghi\u1ec7p th\u00f4ng qua c\u1ed5ng API.<\/li>\n<\/ul>\n<p style=\"text-align: center;\">\t\t<div data-elementor-type=\"page\" data-elementor-id=\"25520\" class=\"elementor elementor-25520\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-031ad51 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"031ad51\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-709bcb6\" data-id=\"709bcb6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94ab82d elementor-widget elementor-widget-text-editor\" data-id=\"94ab82d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong style=\"color: #cf2e2e; font-size: 130%; text-align: center;\">L\u1ea0C VI\u1ec6T E-LEARNING &#8211; GI\u1ea2I PH\u00c1P \u0110\u00c0O T\u1ea0O NH\u00c2N S\u1ef0 N\u1ed8I B\u1ed8 DOANH NGHI\u1ec6P \u0110O L\u01af\u1edcNG HI\u1ec6U QU\u1ea2<\/strong><\/p><p style=\"text-align: justify;\"><strong><a id=\"tuvan\"><\/a>L\u1ea1c Vi\u1ec7t E-learning<\/strong> l\u00e0 l\u1ef1a ch\u1ecdn tin c\u1eady c\u1ee7a nhi\u1ec1u t\u1eadp \u0111o\u00e0n l\u1edbn nh\u01b0 FrieslandCampina, PV GAS, Shinhan Bank\u2026 v\u1edbi h\u01a1n 100.000 ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n h\u1ec7 th\u1ed1ng.<\/p><p style=\"text-align: justify;\" data-start=\"393\" data-end=\"691\">L\u1ea1c Vi\u1ec7t E-Learning kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn, m\u00e0 l\u00e0 n\u1ec1n t\u1ea3ng gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng n\u0103ng l\u1ef1c con ng\u01b0\u1eddi m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng. Gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u1ea3i quy\u1ebft tr\u1ecdn v\u1eb9n b\u00e0i to\u00e1n: <strong><em data-start=\"602\" data-end=\"655\">\u0111\u00e0o t\u1ea1o \u2013 \u0111o l\u01b0\u1eddng \u2013 ph\u00e1t tri\u1ec3n \u2013 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i<\/em><\/strong> trong m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c hi\u1ec7n \u0111\u1ea1i.<\/p><ul><li style=\"text-align: justify;\" data-start=\"693\" data-end=\"1054\">\u0110i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a L\u1ea1c Vi\u1ec7t E-Learning n\u1eb1m \u1edf kh\u1ea3 n\u0103ng k\u1ebft h\u1ee3p linh ho\u1ea1t gi\u1eefa c\u00f4ng ngh\u1ec7, tr\u1ea3i nghi\u1ec7m h\u1ecdc t\u1eadp v\u00e0 qu\u1ea3n tr\u1ecb \u0111\u00e0o t\u1ea1o. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 tri\u1ec3n khai theo m\u00f4 h\u00ecnh SaaS ho\u1eb7c on-premise, d\u1ec5 d\u00e0ng t\u00edch h\u1ee3p v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng hi\u1ec7n c\u00f3<\/li><li style=\"text-align: justify;\" data-start=\"693\" data-end=\"1054\">Tu\u00e2n th\u1ee7 c\u00e1c chu\u1ea9n qu\u1ed1c t\u1ebf nh\u01b0 SCORM, OpenBadges, \u0111\u1ea3m b\u1ea3o t\u00ednh chu\u1ea9n h\u00f3a v\u00e0 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng l\u00e2u d\u00e0i.<\/li><li style=\"text-align: justify;\" data-start=\"1056\" data-end=\"1471\">Kh\u00f4ng d\u1eebng \u1edf vi\u1ec7c \u201c\u0111\u01b0a t\u00e0i li\u1ec7u l\u00ean h\u1ec7 th\u1ed1ng\u201d, L\u1ea1c Vi\u1ec7t E-Learning t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng h\u1ecdc t\u1eadp \u0111a ph\u01b0\u01a1ng th\u1ee9c: l\u1edbp h\u1ecdc online, h\u1ecdc li\u1ec7u \u0111a ph\u01b0\u01a1ng ti\u1ec7n, di\u1ec5n \u0111\u00e0n \u2013 wiki trao \u0111\u1ed5i ki\u1ebfn th\u1ee9c, thi \u2013 \u0111\u00e1nh gi\u00e1 \u2013 c\u1ea5p ch\u1ee9ng ch\u1ec9 t\u1ef1 \u0111\u1ed9ng.<\/li><li style=\"text-align: justify;\" data-start=\"1056\" data-end=\"1471\">To\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh h\u1ecdc t\u1eadp c\u1ee7a nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c theo d\u00f5i, ph\u00e2n t\u00edch b\u00e1o c\u00e1o theo th\u1eddi gian th\u1ef1c, gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c hi\u1ec7u qu\u1ea3 \u0111\u00e0o t\u1ea1o v\u00e0 m\u1ee9c \u0111\u1ed9 ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c.<\/li><li style=\"text-align: justify;\" data-start=\"1473\" data-end=\"1762\">Giao di\u1ec7n hi\u1ec7n \u0111\u1ea1i, b\u1ea3o m\u1eadt cao, t\u1ef1 \u0111\u1ed9ng h\u00f3a s\u00e2u, kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u00e0o t\u1ea1o gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u chi ph\u00ed \u0111\u00e0o t\u1ea1o, n\u00e2ng cao n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c, gia t\u0103ng s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean.<\/li><\/ul><p style=\"text-align: center;\"><a href=\"https:\/\/elearning.lacviet.vn\/?utm_source=surehcs.com&amp;utm_medium=topic-\u0111ao-tao\" target=\"_blank\" rel=\"nofollow noopener\"><strong><em>XEM CHI TI\u1ebeT T\u00cdNH N\u0102NG QU\u1ea2N L\u00dd \u0110\u00c0O T\u1ea0O L\u1ea0C VI\u1ec6T E-LEARNING T\u1ea0I \u0110\u00c2Y<\/em><\/strong><\/a><\/p><div style=\"text-align: justify;\"><p data-start=\"146\" data-end=\"586\"><em><strong data-start=\"146\" data-end=\"219\">S\u1eb5n s\u00e0ng n\u00e2ng t\u1ea7m hi\u1ec7u qu\u1ea3 \u0111\u00e0o t\u1ea1o n\u1ed9i b\u1ed9 trong doanh nghi\u1ec7p c\u1ee7a b\u1ea1n? <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f449.svg\" alt=\"\ud83d\udc49\" \/> Li\u00ean h\u1ec7 L\u1ea1c Vi\u1ec7t ngay h\u00f4m nay \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n m\u00f4 h\u00ecnh tri\u1ec3n khai E-Learning ph\u00f9 h\u1ee3p v\u1edbi quy m\u00f4, ng\u00e0nh ngh\u1ec1 v\u00e0 m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p.<\/strong><\/em><\/p><p data-start=\"146\" data-end=\"586\">V\u1edbi phi\u00ean b\u1ea3n Cloud, L\u1ea1c Vi\u1ec7t E-learning c\u00f3 th\u1ec3 <strong>tri\u1ec3n khai nhanh trong 7 ng\u00e0y<\/strong>, kh\u00f4ng c\u1ea7n \u0111\u1ea7u t\u01b0 h\u1ea1 t\u1ea7ng, b\u1ea3o m\u1eadt cao v\u00e0 s\u1eb5n s\u00e0ng m\u1edf r\u1ed9ng cho h\u00e0ng ch\u1ee5c ngh\u00ecn ng\u01b0\u1eddi d\u00f9ng.<\/p><blockquote><p style=\"text-align: center;\"><span style=\"color: #cf2e2e;\"><strong>\u0110\u0102NG K\u00dd NH\u1eacN DEMO NGAY<\/strong><\/span><\/p><p style=\"text-align: center;\"><div class=\"frm_forms  with_frm_style frm_style_formidable-style\" id=\"frm_form_20_container\" data-token=\"c13c3ef352af9c26f67fd59b47a47e98\">\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form \" id=\"form_tu-van-lv-elearning\" data-token=\"c13c3ef352af9c26f67fd59b47a47e98\">\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">T\u01b0 v\u1ea5n LV E-learning<\/legend>\r\n\r\n<div class=\"frm_fields_container\">\n<input type=\"hidden\" name=\"frm_action\" value=\"create\" \/>\n<input type=\"hidden\" name=\"form_id\" value=\"20\" \/>\n<input type=\"hidden\" name=\"frm_hide_fields_20\" id=\"frm_hide_fields_20\" value=\"\" \/>\n<input type=\"hidden\" name=\"form_key\" value=\"tu-van-lv-elearning\" \/>\n<input type=\"hidden\" name=\"item_meta[0]\" value=\"\" \/>\n<input type=\"hidden\" id=\"frm_submit_entry_20\" name=\"frm_submit_entry_20\" value=\"10aafbdd0c\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/posts\/25253\" \/><div id=\"frm_field_136_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm6 frm_first\">\r\n    <label for=\"field_en46r32\" id=\"field_en46r32_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/label>\r\n    <input type=\"text\" id=\"field_en46r32\" name=\"item_meta[136]\" value=\"\"  placeholder=\"H\u1ecd v\u00e0 t\u00ean *\" data-reqmsg=\"Th\u00f4ng tin n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ec3 tr\u1ed1ng.\" aria-required=\"true\" data-invmsg=\"Text is invalid\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_137_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm6\">\r\n    <label for=\"field_dzlrg32\" id=\"field_dzlrg32_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/label>\r\n    <input type=\"tel\" id=\"field_dzlrg32\" name=\"item_meta[137]\" value=\"\"  placeholder=\"S\u1ed1 \u0111i\u1ec7n tho\u1ea1i *\" data-reqmsg=\"Th\u00f4ng tin n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ec3 tr\u1ed1ng.\" aria-required=\"true\" data-invmsg=\"This field kh\u00f4ng h\u1ee3p l\u1ec7\" aria-invalid=\"false\" pattern=\"((\\+\\d{1,3}(-|.| )?\\(?\\d\\)?(-| |.)?\\d{1,5})|(\\(?\\d{2,6}\\)?))(-|.| )?(\\d{3,4})(-|.| )?(\\d{4})(( x| ext)\\d{1,5}){0,1}$\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_138_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm6 frm_first\">\r\n    <label for=\"field_2lsx032\" id=\"field_2lsx032_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/label>\r\n    <input type=\"email\" id=\"field_2lsx032\" name=\"item_meta[138]\" value=\"\"  placeholder=\"Email *\" data-reqmsg=\"Th\u00f4ng tin n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ec3 tr\u1ed1ng.\" aria-required=\"true\" data-invmsg=\"This field kh\u00f4ng h\u1ee3p l\u1ec7\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_139_container\" class=\"frm_form_field form-field  frm_top_container frm6\">\r\n    <label for=\"field_zza1f32\" id=\"field_zza1f32_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/label>\r\n    \t\t<select name=\"item_meta[139]\" id=\"field_zza1f32\"  placeholder=\"Ch\u1ee9c v\u1ee5\" data-invmsg=\"This field is invalid\" aria-invalid=\"false\"  >\n\t\t<option  class=\"frm-select-placeholder\" value=\"\" data-placeholder=\"true\">Ch\u1ee9c v\u1ee5<\/option><option  value=\"Founder\">Founder<\/option><option  value=\"Ch\u1ee7 t\u1ecbch\">Ch\u1ee7 t\u1ecbch<\/option><option  value=\"CEO\">CEO<\/option><option  value=\"CHRO\">CHRO<\/option><option  value=\"Tr\u01b0\u1edfng ph\u00f2ng nh\u00e2n s\u1ef1\">Tr\u01b0\u1edfng ph\u00f2ng nh\u00e2n s\u1ef1<\/option><option  value=\"Chuy\u00ean vi\u00ean nh\u00e2n s\u1ef1\">Chuy\u00ean vi\u00ean nh\u00e2n s\u1ef1<\/option><option  value=\"Nh\u00e2n vi\u00ean\">Nh\u00e2n vi\u00ean<\/option><option  value=\"Kh\u00e1c\">Kh\u00e1c<\/option>\t<\/select>\n\t\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_140_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm6 frm_first\">\r\n    <label for=\"field_k06ee5\" id=\"field_k06ee5_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/label>\r\n    \t\t<select name=\"item_meta[140]\" id=\"field_k06ee5\"  placeholder=\"Nhu c\u1ea7u t\u01b0 v\u1ea5n *\" data-reqmsg=\"Th\u00f4ng tin n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ec3 tr\u1ed1ng.\" aria-required=\"true\" data-invmsg=\"This field kh\u00f4ng h\u1ee3p l\u1ec7\" aria-invalid=\"false\"  >\n\t\t<option  class=\"frm-select-placeholder\" value=\"\" data-placeholder=\"true\">Nhu c\u1ea7u t\u01b0 v\u1ea5n *<\/option><option  value=\"Thu\u00ea ph\u1ea7n m\u1ec1m\">Thu\u00ea ph\u1ea7n m\u1ec1m<\/option><option  value=\"Tri\u1ec3n khai theo y\u00eau c\u1ea7u\">Tri\u1ec3n khai theo y\u00eau c\u1ea7u<\/option><option  value=\"Tr\u1ea3i nghi\u1ec7m\/demo\">Tr\u1ea3i nghi\u1ec7m\/demo<\/option>\t<\/select>\n\t\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_141_container\" class=\"frm_form_field form-field  frm_top_container frm6\">\r\n    <label for=\"field_ahom94\" id=\"field_ahom94_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/label>\r\n    <input type=\"text\" id=\"field_ahom94\" name=\"item_meta[141]\" value=\"\"  placeholder=\"T\u00ean doanh nghi\u1ec7p\" data-invmsg=\"Text is invalid\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_142_container\" class=\"frm_form_field form-field  frm_none_container frm12 frm_first\">\r\n\t<label for=\"g-recaptcha-response\" id=\"field_ojp105_label\" class=\"frm_primary_label\">Captcha\r\n\t\t<span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n\t<\/label>\r\n\t<div  id=\"field_ojp105\" class=\"g-recaptcha\" data-sitekey=\"6LexPF8bAAAAABVTCNDuOGGhiBWMaQijt5r_RX_G\" data-size=\"normal\" data-theme=\"light\"><\/div>\r\n\t\r\n\t\r\n<\/div>\n<div id=\"frm_field_143_container\" class=\"frm_form_field  frm12 frm_first frm_html_container form-field\"><span style=\"font-size: 13px; color: #333;\"><em>B\u1eb1ng c\u00e1ch nh\u1ea5n v\u00e0o n\u00fat <strong>G\u1eedi y\u00eau c\u1ea7u<\/strong>, b\u1ea1n \u0111\u00e3 \u0111\u1ed3ng \u00fd v\u1edbi <a href=\"https:\/\/www.surehcs.com\/chinh-sach-bao-ve-du-lieu-ca-nhan\/\">Ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt th\u00f4ng tin<\/a> c\u1ee7a L\u1ea1c Vi\u1ec7t SureHCS.<\/em><\/span><\/div>\n<div id=\"frm_field_144_container\" class=\"frm_form_field form-field \">\r\n\t<div class=\"frm_submit\">\r\n\r\n<button class=\"frm_button_submit\" type=\"submit\"  >G\u1eedi y\u00eau c\u1ea7u<\/button>\r\n\r\n\r\n<\/div>\r\n<\/div>\n\t<input type=\"hidden\" name=\"item_key\" value=\"\" \/>\n\t\t\t<div id=\"frm_field_145_container\">\n\t\t\t<label for=\"field_r3534\" >\n\t\t\t\tIf you are human, leave this field blank.\t\t\t<\/label>\n\t\t\t<input  id=\"field_r3534\" type=\"text\" class=\"frm_form_field form-field frm_verify\" name=\"item_meta[145]\" value=\"\"  \/>\n\t\t<\/div>\n\t\t<input name=\"frm_state\" type=\"hidden\" value=\"Yo6xeb\/G8f0MzzIW40smwxCVMnikXUEk\/GnrIDDKTYU=\" \/><\/div>\n<\/fieldset>\n<\/div>\n\n<\/form>\n<\/div>\n<\/p><\/blockquote><p style=\"text-align: left;\"><b>TH\u00d4NG TIN LI\u00caN H\u1ec6:<\/b><\/p><ul><li style=\"text-align: left;\">Hotline: <a href=\"tel:0901555063\">0901 555 063<\/a><\/li><li style=\"text-align: left;\">Email: <a href=\"mailto:surehcs@lacviet.com.vn\">surehcs@lacviet.com.vn<\/a> | Website: <a href=\"https:\/\/www.surehcs.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.surehcs.com\/<\/a><\/li><li style=\"text-align: left;\">\u0110\u1ecba ch\u1ec9 v\u0103n ph\u00f2ng: <a href=\"https:\/\/maps.app.goo.gl\/Jqy5fZgaAnFMbJdB7\" target=\"_blank\" rel=\"nofollow noopener\">23 Nguy\u1ec5n Th\u1ecb Hu\u1ef3nh, Ph\u01b0\u1eddng Ph\u00fa Nhu\u1eadn, TP.HCM<\/a><\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/p>\n<p style=\"text-align: justify;\">N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t gi\u1ea3i ph\u00e1p gi\u00fap \u0111\u1ed9i ng\u0169 kinh doanh h\u1ecdc nhanh, l\u00e0m gi\u1ecfi, \u0111\u1ea1t KPI b\u1ec1n v\u1eefng h\u01a1n h\u00e3y tr\u1ea3i nghi\u1ec7m ph\u1ea7n m\u1ec1m L\u1ea1c Vi\u1ec7t Elearning t\u1ea1i <a href=\"https:\/\/elearning.lacviet.vn\/?utm_source=surehcs.com&amp;utm_medium=dao-tao\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/elearning.lacviet.vn\/<\/a> \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong m\u00f4i tr\u01b0\u1eddng kinh doanh hi\u1ec7n nay, khi s\u1ef1 c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t v\u00e0 h\u00e0nh vi mua h\u00e0ng li\u00ean t\u1ee5c thay \u0111\u1ed5i, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 d\u1ef1a v\u00e0o c\u1ea3m t\u00ednh \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c c\u1ee7a \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng. Ch\u00ednh v\u00ec v\u1eady, KPI cho nh\u00e2n vi\u00ean kinh doanh tr\u1edf [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":25259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[670],"tags":[732],"class_list":["post-25253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dao-tao","tag-kpi-danh-gia"],"_links":{"self":[{"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/posts\/25253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/comments?post=25253"}],"version-history":[{"count":9,"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/posts\/25253\/revisions"}],"predecessor-version":[{"id":25307,"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/posts\/25253\/revisions\/25307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/media\/25259"}],"wp:attachment":[{"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/media?parent=25253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/categories?post=25253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/tags?post=25253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}