{"id":7360,"date":"2022-10-13T09:48:29","date_gmt":"2022-10-13T02:48:29","guid":{"rendered":"http:\/\/surehcs.com\/?p=7360"},"modified":"2025-05-29T15:18:26","modified_gmt":"2025-05-29T08:18:26","slug":"the-he-gen-z-se-la-nhan-to-dot-pha-nhung-co-the-gay-ra-7-rac-roi-cho-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/www.surehcs.com\/en\/the-he-gen-z-se-la-nhan-to-dot-pha-nhung-co-the-gay-ra-7-rac-roi-cho-doanh-nghiep\/","title":{"rendered":"Generations Gen Z \u2013 factor breakthrough for business"},"content":{"rendered":"
\"th\u1ebf<\/div>\n

Th\u00ea\u0301 h\u00ea\u0323 Gen Z (nh\u1eefng b\u1ea1n tr\u1ebb sinh t\u1eeb 1998 \u0111\u1ebfn 2010) m\u00ea kh\u1edfi nghi\u1ec7p, th\u00edch t\u1ef1 do, coi Internet l\u00e0 ch\u00e2n l\u00fd\u2026 c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng nh\u00e2n t\u1ed1 \u0111\u1ed9t ph\u00e1 cho doanh nghi\u1ec7p. Tuy nhi\u00ean, h\u1ecd c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh nh\u1eefng nh\u00e2n t\u1ed1 g\u00e2y r\u1ed1i n\u1ebfu nh\u00e0 tuy\u1ec3n d\u1ee5ng kh\u00f4ng bi\u1ebft t\u1eadn d\u1ee5ng h\u1ecd.<\/p>\n

Gen Z hay c\u00f2n g\u1ecdi l\u00e0 th\u1ebf h\u1ec7 thi\u00ean k\u1ef7. Ngo\u00e0i ra c\u00f3 nhi\u1ec1u t\u00ean g\u1ecdi kh\u00e1c cho th\u1ebf h\u1ec7 n\u00e0y nh\u01b0 i-gen (t\u1eeb l\u00fac sinh ra \u0111\u00e3 c\u00f3 th\u1ec3 s\u1edf h\u1eefu m\u1ed9t s\u1ea3n ph\u1ea9m b\u1eaft \u0111\u1ea7u b\u1eb1ng ch\u1eef I nh\u01b0 ipod, ipad, iphone\u2026). Th\u1ebf h\u1ec7 \u0111a m\u00e0n h\u00ecnh (c\u00f3 th\u1ec3 v\u1eeba nghe nh\u1ea1c, v\u1eeba ch\u01a1i game, v\u1eeba mua \u0111\u1ed3 tr\u1ef1c tuy\u1ebfn…). Hay th\u1ebf h\u1ec7 t\u1eafc k\u00e8 hoa b\u1edfi s\u1ef1 \u0111a s\u1eafc m\u00e0u trong t\u00ednh c\u00e1ch c\u0169ng nh\u01b0 ph\u01b0\u01a1ng th\u1ee9c s\u1ed1ng, h\u1ecdc t\u1eadp v\u00e0 l\u00e0m vi\u1ec7c.<\/div>\n
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\u0110\u1ec3 gi\u00fap doanh nghi\u1ec7p bi\u1ebfn th\u00e1ch th\u1ee9c t\u1eeb th\u00ea\u0301 h\u00ea\u0323 gen Z th\u00e0nh c\u01a1 h\u1ed9i, Anphabe, c\u00f4ng ty chuy\u00ean v\u1ec1 gi\u1ea3i ph\u00e1p th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng, \u0111\u00e3 t\u1ed5ng h\u1ee3p c\u00e1c nghi\u00ean c\u1ee9u th\u00f4ng qua kh\u1ea3o s\u00e1t di\u1ec7n r\u1ed9ng v\u00e0 c\u00e1c bu\u1ed5i th\u1ea3o lu\u1eadn chuy\u00ean s\u00e2u v\u1edbi g\u1ea7n 25.000 b\u1ea1n tr\u1ebb gen Z tr\u00ean to\u00e0n qu\u1ed1c t\u1eeb 93 tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc tr\u1ecdng \u0111i\u1ec3m.<\/p>\n

H\u00f4m nay, 7\/5, Anphabe \u0111\u00e3 c\u00f4ng b\u1ed1 7 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a gen Z trong b\u00e1o c\u00e1o Top 50 th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng h\u1ea5p d\u1eabn nh\u1ea5t v\u1edbi sinh vi\u00ean Vi\u1ec7t Nam. T\u1eeb \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o \u0111\u1ec3 t\u00ecm ra gi\u1ea3i ph\u00e1p bi\u1ebfn \u0111i\u1ec3m y\u1ebfu c\u1ee7a gen Z th\u00e0nh \u0111i\u1ec3m m\u1ea1nh v\u00e0 t\u1eadn d\u1ee5ng h\u1ecd th\u00e0nh s\u1ee9c m\u1ea1nh \u0111\u1ed9t ph\u00e1 cho doanh nghi\u1ec7p.<\/p>\n

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\"th\u1ebf<\/div>\n
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B\u00e0 Thanh Nguy\u1ec5n \u2013 Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh v\u00e0 Truy\u1ec1n c\u1ea3m h\u1ee9ng h\u1ea1nh ph\u00fac Anphabe<\/p>\n<\/div>\n<\/div>\n

1. Th\u1ebf h\u1ec7 gen Z qu\u00e1 \u0111\u1ed9c l\u1eadp v\u00e0 t\u1ef1 tin\u00a0<\/b><\/h2>\n

Th\u1ebf h\u1ec7 gen Z qu\u00e1 \u0111\u1ed9c l\u1eadp v\u00e0 t\u1ef1 tin v\u00e0o quan \u0111i\u1ec3m c\u00e1 nh\u00e2n v\u00e0 c\u00f3 th\u1ec3 khi\u1ebfn doanh nghi\u1ec7p m\u1ea5t vai tr\u00f2 \u0111\u1ecbnh h\u01b0\u1edbng.<\/p>\n

Kh\u00e1c v\u1edbi c\u00e1c th\u1ebf h\u1ec7 tr\u01b0\u1edbc, theo b\u00e1o c\u00e1o c\u1ee7a Anphabe, c\u00f3 t\u1edbi 81% c\u00e1c b\u1ea1n tr\u1ebb th\u00ea\u0301 h\u00ea\u0323 gen Z t\u1ef1 tin hi\u1ec3u r\u00f5 b\u1ea3n th\u00e2n, bi\u1ebft m\u00ecnh th\u00edch v\u00e0 kh\u00f4ng th\u00edch l\u00e0m g\u00ec.<\/p>\n

X\u00e9t v\u1ec1 y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn \u0111\u1ecbnh h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p c\u1ee7a gen Z thi\u0300 h\u1ecd c\u0103n c\u01b0\u0301 v\u00e0o s\u1edf th\u00edch v\u00e0 n\u0103ng l\u1ef1c c\u00e1 nh\u00e2n cu\u0309a mi\u0300nh. Th\u00ea\u0301 h\u00ea\u0323 gen Z \u0111\u0103\u0323t no\u0301 cao h\u01a1n nhi\u1ec1u so v\u1edbi t\u00e1c \u0111\u1ed9ng t\u1eeb y\u1ebfu t\u1ed1 gia \u0111\u00ecnh v\u00e0 x\u00e3 h\u1ed9i (vi\u0301 du\u0323 nh\u01b0 xu h\u01b0\u1edbng chung, \u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf hay l\u1eddi khuy\u00ean c\u1ee7a b\u1ed1 m\u1eb9, b\u1ea1n b\u00e8).<\/p>\n

Vai tr\u00f2 c\u1ee7a nh\u00e0 tr\u01b0\u1eddng v\u00e0 nh\u00e0 tuy\u1ec3n d\u1ee5ng trong giai \u0111o\u1ea1n \u0111\u1ecbnh h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p l\u00e0 r\u1ea5t th\u1ea5p l\u1ea7n l\u01b0\u1ee3t l\u00e0 27% v\u00e0 25%. M\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng th\u1ea5p c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi th\u1ebf h\u1ec7 Z v\u00e0 mong mu\u1ed1n t\u1ef1 l\u00e0m ch\u1ee7 b\u1ea3n th\u00e2n c\u1ee7a gen n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn vai tr\u00f2 c\u1ee7a doanh nghi\u1ec7p m\u1edd nh\u1ea1t trong vi\u1ec7c gi\u00fap h\u1ecd \u0111\u1ecbnh h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p.<\/p>\n

2. Th\u00ea\u0301 h\u00ea\u0323 gen Z m\u00ea kh\u1edfi nghi\u1ec7p, th\u00edch t\u1ef1 do<\/b><\/h2>\n

C\u1ee5 th\u1ec3, gen Z mong mu\u1ed1n nh\u1eefng l\u1ef1a ch\u1ecdn ngh\u1ec1 nghi\u1ec7p v\u00f4 c\u00f9ng “m\u1edf” sau khi t\u1ed1t nghi\u1ec7p. Kh\u1ea3o s\u00e1t cho th\u1ea5y, 34% sinh vi\u00ean gen Z s\u1eb5n s\u00e0ng \u0111\u1ea7u qu\u00e2n cho c\u00e1c c\u00f4ng ty start-up ho\u1eb7c t\u1ef1 kinh doanh ri\u00eang. 8% c\u00e1c b\u1ea1n cho r\u1eb1ng “ch\u1eb3ng c\u1ea7n \u0111i l\u00e0m c\u00f4ng ty, l\u00e0m freelance c\u0169ng t\u1ed1t”. 14% th\u00edch l\u00e0m vi\u1ec7c t\u1ea1i c\u00e1c t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn, th\u1ec3 hi\u1ec7n khuynh h\u01b0\u1edbng r\u00f5 r\u00e0ng c\u1ee7a c\u00e1c \u2018nh\u00e0 ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i t\u01b0\u01a1ng lai\u2019.<\/p>\n

Ngo\u00e0i ra, kh\u00e1c v\u1edbi gen Y v\u00e0 gen X r\u1ea5t “m\u00ea” l\u00e0m vi\u1ec7c cho c\u00e1c c\u00f4ng ty n\u01b0\u1edbc ngo\u00e0i, c\u00e1c b\u1ea1n tr\u1ebb Gen Z kh\u00f4ng ng\u1ea7n ng\u1ea1i ch\u1ecdn c\u00f4ng ty n\u1ed9i \u0111\u1ecba. Vi\u1ec7c gi\u1edbi tr\u1ebb kh\u00f4ng c\u00f2n mu\u1ed1n b\u00f3 m\u00ecnh trong c\u00e1c l\u1ef1a ch\u1ecdn truy\u1ec1n th\u1ed1ng \u0111\u1eb7t doanh nghi\u1ec7p tr\u01b0\u1edbc th\u00e1ch th\u1ee9c c\u1ea1nh tranh kh\u1ed1c li\u1ec7t khi ngu\u1ed3n cung nh\u00e2n t\u00e0i ng\u00e0y c\u00e0ng gi\u1edbi h\u1ea1n.<\/p>\n

3. N<\/b>g\u00e0nh “h\u00f3t” \u0111\u00e3 \u0111\u1ed5i ng\u00f4i<\/b><\/h2>\n

Theo kh\u1ea3o s\u00e1t, qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng v\u00e0 gi\u1ea3i tr\u00ed hi\u1ec7n \u0111ang chi\u1ebfm “ng\u00f4i v\u01b0\u01a1ng” trong nh\u1eefng ng\u00e0nh h\u1ea5p d\u1eabn nh\u1ea5t v\u1edbi sinh vi\u00ean t\u1ea5t c\u1ea3 ng\u00e0nh h\u1ecdc. K\u1ebf \u0111\u00f3 l\u00e0 ng\u00e0nh \u1ea9m th\u1ef1c – ngh\u1ec9 d\u01b0\u1ee1ng. V\u1edbi hai th\u1ebf h\u1ec7 \u0111i tr\u01b0\u1edbc n\u00e0y, sinh vi\u00ean r\u1ea5t th\u00edch th\u00fa v\u1edbi c\u00e1c ng\u00e0nh nh\u01b0 IT, ng\u00e2n h\u00e0ng, x\u00e2y d\u1ef1ng\u2026<\/p>\n

4. T<\/b>h\u00ea\u0301 h\u00ea\u0323 Gen Z, Internet l\u00e0 ch\u00e2n l\u00fd<\/b><\/h2>\n

V\u1edbi th\u00ea\u0301 h\u00ea\u0323 Gen Z, Internet l\u00e0 ch\u00e2n l\u00fd, trong khi s\u1ef1 hi\u1ec7n di\u1ec7n online c\u1ee7a c\u00e1c doanh nghi\u1ec7p l\u00e0 r\u1ea5t h\u1ea1n ch\u1ebf.<\/p>\n

V\u1edbi \u0111\u1eb7c tr\u01b0ng c\u1ee7a m\u1ed9t c\u00f4ng d\u00e2n Internet, th\u00ea\u0301 h\u00ea\u0323 gen Z \u0111\u01b0\u1ee3c xem l\u00e0 “chuy\u00ean gia s\u0103n l\u00f9ng s\u1ef1 th\u1eadt”. B\u1edfi v\u00ec “kh\u00f4ng bi\u1ebft th\u00ec h\u1ecfi Google, ch\u01b0a r\u00f5 th\u00ec tra Youtube”. Khi l\u1ef1a ch\u1ecdn c\u00f4ng ty, gen Z s\u1ebd t\u1ef1 t\u00ecm ki\u1ebfm v\u00e0 \u0111\u1eb7t ni\u1ec1m tin g\u1ea7n nh\u01b0 tuy\u1ec7t \u0111\u1ed1i v\u00e0o th\u00f4ng tin tr\u00ean m\u1ea1ng. Th\u00ea\u0301 h\u00ea\u0301 gen Z \u0111\u0103\u0323t s\u01b0\u0323 tin t\u01b0\u01a1\u0309ng va\u0300o s\u01b0\u0323 \u0111\u00e1nh gi\u00e1 c\u1ee7a c\u1ed9ng \u0111\u1ed3ng tr\u00ean ma\u0323ng cao h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi t\u01b0 v\u1ea5n t\u1eeb nh\u01b0\u0303ng ng\u01b0\u01a1\u0300i xunh quanh.<\/p>\n

N\u1ebfu kh\u00f4ng hi\u1ec7n h\u1eefu v\u00e0 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c \u2018quy\u1ec1n l\u1ef1c online\u2019 th\u00ec kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng t\u1edbi th\u1ebf h\u1ec7 Z c\u1ee7a doanh nghi\u1ec7p s\u1ebd r\u1ea5t gi\u1edbi h\u1ea1n.<\/p>\n

5. D<\/b>oanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 nhi\u1ec1u nh\u01b0ng “ch\u1ed7 th\u1eeba, ch\u1ed7 thi\u1ebfu”<\/h2>\n

Doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 nhi\u1ec1u nh\u01b0ng “ch\u1ed7 th\u1eeba, ch\u1ed7 thi\u1ebfu” v\u00e0 d\u00f9 c\u1ed1 g\u1eafng nh\u01b0ng v\u1eabn ch\u01b0a ch\u1ea1m v\u00e0o nhu c\u1ea7u khai ph\u00e1 ngh\u1ec1 nghi\u1ec7p c\u1ee7a ph\u1ea7n \u0111\u00f4ng th\u00ea\u0301 h\u00ea\u0323 gen Z.<\/p>\n

Trong khi 40% sinh vi\u00ean t\u1eeb n\u0103m \u0111\u1ea7u \u0111\u00e3 t\u00edch c\u1ef1c tham gia c\u00e1c ho\u1ea1t \u0111\u1ed9ng g\u1eb7p g\u1ee1 nh\u00e0 tuy\u1ec3n d\u1ee5ng v\u00e0 x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m \u0111i l\u00e0m th\u00ec \u0111\u00e1nh gi\u00e1 c\u1ee7a h\u1ecd v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c c\u00f4ng ty l\u00e0 r\u1ea5t h\u1ea1n ch\u1ebf. C\u1ee5 th\u1ec3: Sinh vi\u00ean nh\u00f3m ng\u00e0nh y d\u01b0\u1ee3c, ki\u1ebfn tr\u00fac – thi\u1ebft k\u1ebf – x\u00e2y d\u1ef1ng \u0111\u00e1nh gi\u00e1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p r\u1ea5t thi\u1ebfu v\u00e0 y\u1ebfu. Nh\u00f3m sinh vi\u00ean n\u00f4ng – l\u00e2m – ng\u01b0 nghi\u1ec7p v\u00e0 \u0111i\u1ec7n – \u0111i\u1ec7n t\u1eed – vi\u1ec5n th\u00f4ng – t\u1ef1 \u0111\u1ed9ng h\u00f3a cho r\u1eb1ng c\u00f3 nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng h\u1ed7 tr\u1ee3 t\u1eeb doanh nghi\u1ec7p nh\u01b0ng hi\u1ec7u qu\u1ea3 ch\u01b0a t\u1ed1t. Nh\u00f3m th\u1ee9 3 d\u00f9 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t nh\u01b0ng c\u1ea7n ph\u1ea3i c\u00f3 th\u00eam nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng l\u00e0 nh\u00f3m sinh vi\u00ean ng\u00e0nh khoa h\u1ecdc t\u1ef1 nhi\u00ean v\u00e0 khoa h\u1ecdc x\u00e3 h\u1ed9i – nh\u00e2n v\u0103n.<\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i, \u1edf nh\u00f3m ng\u00e0nh kinh t\u1ebf, t\u00e0i ch\u00ednh \u2013 ng\u00e2n h\u00e0ng, IT v\u00e0 k\u1ef9 thu\u1eadt c\u01a1 kh\u00ed c\u00f4ng nghi\u1ec7p l\u1ea1i ch\u1ee9ng khi\u1ebfn h\u00e0ng tr\u0103m doanh nghi\u1ec7p c\u00f9ng l\u00fac “\u01b0u \u00e1i” c\u1ea3 v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng ho\u1ea1t \u0111\u1ed9ng, \u0111i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn c\u1ea1nh tranh r\u1ea5t cao.<\/p>\n

Th\u1ef1c t\u1ebf n\u00e0y cho th\u1ea5y gen Z \u0111\u00f2i h\u1ecfi cao v\u00e0 c\u1ea7n h\u1ed7 tr\u1ee3 nhi\u1ec1u. Do \u0111\u00f3, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 v\u1ec1 ch\u1ea5t v\u00e0 l\u01b0\u1ee3ng trong thu h\u00fat nh\u00e2n t\u00e0i th\u1ebf h\u1ec7 tr\u1ebb.<\/p>\n

6. Doanh nghi\u1ec7p c\u1ea7n m\u1ed9t \u0111\u1eb1ng, th\u00ea\u0301 h\u00ea\u0323 gen Z c\u00f3 kh\u1ea3 n\u0103ng m\u1ed9t n\u1ebbo<\/b><\/h2>\n

Khi \u0111o l\u01b0\u1eddng tr\u00ean khung n\u0103ng l\u1ef1c m\u00e0 c\u00e1c doanh nghi\u1ec7p y\u00eau c\u1ea7u \u1ee9ng vi\u00ean ph\u1ea3i c\u00f3 khi \u0111i l\u00e0m, ch\u1ec9 d\u01b0\u1edbi 50% sinh vi\u00ean th\u00ea\u0301 h\u00ea\u0323 gen Z th\u1ef1c s\u1ef1 t\u1ef1 tin theo t\u1ea5t c\u1ea3 c\u00e1c ti\u00eau ch\u00ed t\u1eeb k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd b\u1ea3n th\u00e2n, t\u01b0\u01a1ng t\u00e1c, ki\u1ebfn th\u1ee9c c\u0103n b\u1ea3n v\u00e0 chuy\u00ean m\u00f4n cho \u0111\u1ebfn k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd \u0111\u1ed9i nh\u00f3m.<\/p>\n

\u0110i\u1ec1u \u0111\u00f3 cho th\u1ea5y t\u00ecnh tr\u1ea1ng \u0111\u1ed3ng s\u00e0n d\u1ecb m\u1ed9ng; trong khi doanh nghi\u1ec7p y\u00eau c\u1ea7u m\u1ed9t \u0111\u1eb1ng, gen Z t\u1ef1 tin m\u1ed9t n\u1ebbo. R\u00f5 r\u00e0ng, c\u00f3 m\u1ed9t kho\u1ea3ng c\u00e1ch l\u1edbn gi\u1eefa “th\u01b0\u1edbc \u0111o n\u0103ng l\u1ef1c” m\u00e0 doanh nghi\u1ec7p \u0111ang ho\u1ea1ch \u0111\u1ecbnh v\u1edbi nh\u1eefng g\u00ec gen Z \u0111ang c\u00f3 v\u00e0 ngh\u0129 r\u1eb1ng h\u1ecd c\u1ea7n.<\/p>\n

7. <\/b>Th\u1ebf h\u1ec7 gen Z “t\u00e0i n\u0103ng nh\u01b0ng mong manh d\u1ec5 v\u1ee1”<\/b><\/h2>\n

Th\u1ebf h\u1ec7 gen Z “t\u00e0i n\u0103ng nh\u01b0ng mong manh d\u1ec5 v\u1ee1” ch\u1eafc ch\u1eafn s\u1ebd t\u1ea1o ra nh\u1eefng th\u00e1ch th\u1ee9c v\u1ec1 qu\u1ea3n l\u00fd.<\/p>\n

Nh\u1eefng ph\u00e2n t\u00edch v\u1ec1 th\u00e1i \u0111\u1ed9 cho th\u1ea5y h\u00ecnh \u1ea3nh r\u1ea5t \u0111\u1ed1i l\u1eadp khi gen Z l\u00e0 th\u1ebf h\u1ec7 th\u00edch h\u1ecdc h\u1ecfi nh\u01b0ng l\u1ea1i ng\u1ea1i b\u1ecb ph\u00ea b\u00ecnh; l\u00e0m vi\u1ec7c tr\u00e1ch nhi\u1ec7m nh\u01b0ng \u0111i\u1ec3m y\u1ebfu l\u00e0 kh\u00f4ng ch\u1ecbu \u0111\u01b0\u1ee3c \u00e1p l\u1ef1c; th\u00edch nghi nhanh nh\u01b0ng l\u1ea1i \u00edt tho\u1ea3i m\u00e1i n\u1ebfu c\u00f3 qu\u00e1 nhi\u1ec1u thay \u0111\u1ed5i.<\/p>\n

Do \u0111\u00f3, th\u00e1ch th\u1ee9c \u0111\u1eb7t ra cho ng\u01b0\u1eddi s\u1ebfp c\u1ee7a th\u1ebf h\u1ec7 n\u00e0y ph\u1ea3i r\u1ea5t “\u0111a chi\u00eau” m\u1edbi c\u00f3 th\u1ec3 c\u00e2n b\u1eb1ng gi\u1eefa c\u00e1c \u0111i\u1ec3m m\u00e2u thu\u1eabn \u0111\u1ed1i l\u1eadp th\u00ec m\u1edbi tr\u00e1nh \u0111\u01b0\u1ee3c c\u00e1c “\u0111\u1ed5 v\u1ee1” \u0111\u00e1ng ti\u1ebfc.<\/p>\n

B\u00e0 Thanh Nguy\u1ec5n \u2013 Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh v\u00e0 Truy\u1ec1n c\u1ea3m h\u1ee9ng h\u1ea1nh ph\u00fac Anphabe; cho r\u1eb1ng v\u1edbi 7 th\u00e1ch th\u1ee9c v\u1eeba k\u1ec3 tr\u00ean, ch\u1eafc ch\u1eafn s\u1ebd c\u00f3 nh\u1eefng kh\u00f3 ch\u1ecbu v\u1ec1 c\u00e1ch qu\u1ea3n l\u00fd; xung \u0111\u1ed9t trong ki\u1ebfn th\u1ee9c, v\u0103n h\u00f3a cho \u0111\u1ebfn c\u00e1ch th\u1ee9c h\u1ee3p t\u00e1c gi\u1eefa doanh nghi\u1ec7p v\u00e0 th\u00ea\u0301 h\u00ea\u0323 gen Z.<\/p>\n

Nh\u01b0ng thay v\u00ec ng\u1ed3i \u0111\u00f3 v\u00e0 ti\u1ebfp t\u1ee5c quan ng\u1ea1i, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eb5n s\u00e0ng cho t\u01b0\u01a1ng lai b\u1eb1ng vi\u1ec7c thay \u0111\u1ed5i g\u00f3c nh\u00ecn.<\/p>\n

“N\u1ebfu bi\u1ebft t\u1eadn d\u1ee5ng th\u00ec doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng c\u01a1 h\u1ed9i nhanh v\u00e0 s\u00e1ng t\u1ea1o h\u01a1n; chuy\u1ec3n \u0111\u1ed5i c\u0169ng nh\u01b0 s\u1ed1 h\u00f3a m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 r\u00e8n luy\u1ec7n ra \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o th\u1ebf h\u1ec7 m\u1edbi nhi\u1ec1u \u0111\u1ed9t ph\u00e1 v\u00e0 s\u00e1ng t\u1ea1o”, b\u00e0 Thanh Nguy\u1ec5n n\u00f3i.<\/p>\n

Theo Nh\u1ecbp s\u1ed1ng kinh t\u1ebf<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Th\u00ea\u0301 h\u00ea\u0323 Gen Z (nh\u1eefng b\u1ea1n tr\u1ebb sinh t\u1eeb 1998 \u0111\u1ebfn 2010) m\u00ea kh\u1edfi nghi\u1ec7p, th\u00edch t\u1ef1 do, coi Internet l\u00e0 ch\u00e2n l\u00fd\u2026 c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng nh\u00e2n t\u1ed1 \u0111\u1ed9t ph\u00e1 cho doanh nghi\u1ec7p. Tuy nhi\u00ean, h\u1ecd c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh nh\u1eefng nh\u00e2n t\u1ed1 g\u00e2y r\u1ed1i n\u1ebfu nh\u00e0 tuy\u1ec3n d\u1ee5ng kh\u00f4ng bi\u1ebft t\u1eadn d\u1ee5ng h\u1ecd. […]<\/p>\n","protected":false},"author":9,"featured_media":15558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[711],"class_list":["post-7360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-ly","tag-lanh-dao"],"_links":{"self":[{"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/posts\/7360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/comments?post=7360"}],"version-history":[{"count":6,"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/posts\/7360\/revisions"}],"predecessor-version":[{"id":18907,"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/posts\/7360\/revisions\/18907"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/media\/15558"}],"wp:attachment":[{"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/media?parent=7360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/categories?post=7360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.surehcs.com\/en\/wp-json\/wp\/v2\/tags?post=7360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}