Application of the model 5W1H in Marketing

I. Find out model 5W1H in Marketing

This model is important and necessary for the operation online Marketing and SEO of the business to help achieve the objectives. Help administrators better understand the purchase behavior of customers. From there, build out the ones that users need, help them make a purchase decision once and for all lock and quickly.

II. Why strategy marketing need use the principle of 5W1H

Understand definition 5W1H what is and build marketing plan according to the rules 5W1H would be helpful for you define the purpose necessary such as:

• Construction plan certain with an overview on the many aspect, help for you perceived problem accurate, more objective.
• Thinking 5W1H you will look out weaknesses need modification, get found problems are also exist need handleconstruction and answer be as many questions according to the rules 5W1H will help you get out problem as basically.
• Is not lack development problem when get stuck.
• Foresee serious consequences by 5W1H has bring giving you a look objective and comprehensive preparation and up idea.

III. Recipe construction marketing strategy perfectly with 5W1H

Step 1: Identify the products and services of you (What)

• Products he has what characteristics stand out?
• Points new of the product's comparison with the other labels on the market?
• Achieve better results of it in life?
• Popular how?
• Level necessary of the product in life?
• Price products compared with other marks the same segment?
• Your products are easy to approacheasy to owners not? Policy, product warranty, your service?

Step 2: get rid of customers (Who?)

• Potential customers of who you are?
• Object people buy? People use? People related to purchase decision?
• Who is the product distribution?
• The product belongs to the type B2B or Services, Products?
• Segment for product: High, medium or low level?

To from it decision price product, distribution channel, label design and can plan media fit.

Step 3: get rid of your clients now? (Where?)

• You can search customers now? On the means?
• Customers will be active or passive your purchase?
• Product/service of you will appropriate in what regions?
• Customers known for and your purchases on the main distribution channels how?
• Customers approach with product/service your via the communication channel, how?
• You actively contact customers through how?

Step 4: When fit to spread and product sales (When?)

• Moment appropriate best to communications/product promotion?
• Occasion?
• Context how?
• Context social? culture?
• Context region?

Step 5: why customer should pay attention to your products? (Why?)

• Achieve better results product?
• Products what's outstanding? What's the difference with the products of competitors in the market?
• Advantages of the product?
• Privacy policy businessproduct warranty once buy?
• Guarantee reputation, quality products out?
• There are programs and how incentives for loyal customers?
• Products are get the hope of users?
• Products fit with customer segments or cultural regions?
• Value associated increase: The values bringing evocative, emotional brand...

Step 6: build the sales idea, and the idea of brand communications like? (How?)

From the main ideas have deployment above, answer questions 4W would be helpful for you build strategy the brand and the idea of communication for the brand.

IV. Practical application model 5W1H in Content Marketing

Method of thinking 5W1H get the app rich in all fields from SEO, travel, sales or the Marketing, etc. Because it's really bring to many meanings important in each case different.

The application model 5W1H into Content Marketing will become quite simple when you handle be the mistake as follows:

• What: article you are mention what's the problem?

Let's try to apply thinking, sketching the problem that you must need sent to in article content. Mapping will help you do not miss the problem the need to transmit.

• Where: article content your can be sign now?

Page Facebook, Website, Zalo, v. v.. The grip clear get the download information write help you regulatory content and length appropriate more. installation layout article content more reasonable.

• When: When content article posted?

A article content also referred to as standard SEO when you guarantee full the elements of the structure, distribution keyword main/ keywords influence. content article has guaranteed Unique or not? Has been checked thorough spelling error or not?

• Why: why you must need done article content this?

Bài content born to target introduction companyproduct introduction or share knowledge, tricks useful?

• Who: object information article content of who you are?

You must learn an overview of the object towardsfrom it help for you active in every way vocative transmission information. use personal pronouns how most sensible to the reader feel pleasant and respected?

• How to: article content will done how?

Because multi-part Content Marketing is towards the reader has a grasp on the products, informationbusiness? therefore,, article content should be published with a writing style appealing, easy to understand, easy and truth basically. at the same time need put clear out the for example Typical help the reader simple visualize.

V. a tool to help find the intention 5W1H online

Users will be able to brand their questions on the internet. And you can find these questions very easily with a tool called Answer the public.

This tool is only available using the English language. However you can also use to create their own ideas. This tool is very useful if you want to answer questions of customers.

Surely with the share on here has helped you to understand the patterns 5W1H. SureHCS hopefully, with the platform this knowledge you will be able to model application 5W1H best to promote the development of the business.

According to sources synthesized internet