The business sector is one of the fields is used more by pattern 5W1H. By this field there are many factors that should determine; elements included in the model 5W1H.
Thinking 5W1H real details about the product, about the tactical approach, offers can help you build yourself 1 the plan, detailed scenarios for the process of your sales.
1. Model application 5W1H into sales how?
At this time, the method of thinking 5W1H can be applied in many different fields, including sales. Have the ability to understand simple the application of this method is determined basically, given in the characteristics, scope and operational properties of the target audience need to rotate the adjust, change.
What – what?
“What ” – the value of the product that you want to take to to customers. Of course, anyone want to own a product that can integrate all the values. Manufacturers in addition to create differentiated value for their products; need to maximise benefits for users. That's why more and more products “2 in 1” or “3 in 1” on the market.
Who – Who?
Sometimes, the baskets to the market is not people decide to buy something for dinner; which can be in the home as his/her home (in this case, the market is maid). You on the value of items with a maid will not be useful at all. You need to determine who is qualified, competent to decide your purchase. Identify customers of who I am will help you maximize advertising effectiveness; reduce waste and focus the right resources to the right audience.
Why – why?
You have products that other people need ,but not necessarily you will sell it . Any reason for customers to choose your products that are not of the competitors. Your item superior in point compared with other products?...Listen to comments from the customers and satisfy their tastes.
When – When?
When customers need to buy your product? You won't know for sure is that; so to be in the posture ready sales as shoppers look to. When they will need to buy ?
The answer is when they are in need, have time to go buy and have the money to pay. In the rain we see many people pull over on bars along the way to buy a rain jacket handy. Obviously, the seller raincoat was very quick look at the changes in the weather and be prepared timely.
Where – where?
You can run the car further to pour gasoline at a gas station in the same direction rather than through the gas station across the street. From long, “place” (where) is considered one of the 3 factors to ensure success. Sometimes, a convenient location is the factor that customers are willing to accept to pay the higher prices for the same items.
How – how?
How is the next step after the “5W”. The analysis in 5W will help localize the client; thereby helping you achieve greater efficiency when you want to find out the customer by a method such as market research to improve products, create new products, breakthrough..
2. The meaning of 5W1H business
Why should apply the method of 5W1H into business is a question a lot of business noticed and set out. Whether used in any field, then 5W1h are provide the meaning as:
- Help build strategy, certain embraces the aspects that matter that direction to.
- Provides an overview to users so that they have the ability to recognize points need to modify your help to complete and get the best results
- 5W1H help you will recognize the mistakes from emotional about the consequences and help overcome very quickly and brings achieve better results in better business to business development.
SureHCS hope that the information about the model 5W1H can help you apply the effect on the work of its business.
According to sources synthesized internet
