Generations Gen Z (those born from 1998 to 2010) maze startups, like freedom, consider the Internet as the truth... may be the factor breakthrough for business. However, they can become the cause of trouble if the employer does not know to leverage them.
To help businesses transform challenge from generation to gen Z into the opportunity, Anphabe, the company specializes in solutions, employer brand, has synthesized the research through the survey area and the in-depth discussion with nearly 25,000 young gen Z across the country from 93 university key.
Today, 7/5, Anphabe has published 7 characteristics of gen Z in the report Top 50 employer brand appeal most to students in Vietnam. From there, the business can refer to find the solution variable weakness of gen Z into the strengths and leverage them into strength breakthrough for business.
Ms. Thanh Nguyen – Ceo and inspire happiness Anphabe
1. Generations gen Z too independent and confident
Generations gen Z too independent and confident in personal perspective, and can make business take the role orientation.
Other than the previous generation, according to the report of Anphabe, 81 percent of the young generation, gen Z confidently understand yourself, know what you like and don't like to do.
Review of factors that impact the career orientation of gen Z, they based on the preferences and capacities of his personal. Generations gen Z put it much higher than the impact from factors family and society (for example, general trends, economic conditions, or advice of parents, friends).
The role of the school and employer in the stage of career guidance is very low in turn is 27% and 25%. The level of influence of low business for generation Z and the desire to self-employed themselves of this gene can cause the role of business faint in helping them navigate their career.
2. Generations gen Z maze startups, like freedom
Specifically, gen Z look forward to the career choice extremely “open” after graduation. The survey showed that 34% of students gen Z ready for the company start-up or running their own businesses. 8% of you for that “no need to go to the company, doing freelance is also good”. 14% prefer to work in the non-profit organization, embodied dispositions clear of the ‘social activist’future.
In addition, the other with gen Y and gen X are “mesmerizing” work for the foreign company, the young Gen Z do not hesitate to choose the local firms. The young no longer want to bundle yourself in the traditional option, put business before, challenge fierce competition when the supply of talent is increasingly limited.
3. Nganh “singing” has changed to the throne
According to the survey, advertising, media and entertainment is now occupied by “the crown” in the most attractive industry with students from all disciplines. Next to it is the dining – resort. With two generations ago this student, very interested in the sectors such as IT, banking, construction...
4. Teve system Gen Z, the Internet is the truth
With generations, Gen Z, the Internet is the truth, while the presence of online businesses is very limited.
With the characteristic of a citizen of the Internet generation, gen Z is considered “experts hunt for the truth”. Because “don't know, then ask Google, not clear, then check Youtube”. When choosing the company, gen Z will find and believe almost absolute in the information network. The simplest gen Z put the trust on the assessment of community on the net is much higher than advice from a distinctly.
If not existing, and the construction is ‘power online’ is likely to impact on generation Z's business will be very limited.
5. Doanh investing more, but “a place of excess, the”
Investment business many but “a place of excess, the” and even try but still haven't touched the demand for mining occupation of the eastern generation, gen Z.
While 40% of students from the first year was actively involved in the activities to meet recruiters and construction experience go to work, then their assessment of the activity of the company is very limited. Specific: Student groups, pharmaceutical industry, architecture – design – construction evaluation of the activities of the business are very short and weak. Student group, agriculture – forestry – fishery and electrical – electronics – telecommunications – automation for that are more active support from the business, but the effect is not good. The first group 3, although there are good quality but there should be more activity is students natural sciences and social sciences – humanities.
In contrast, group economics, banking and finance, IT and mechanical engineering industry back in stock made hundreds of businesses at the same time “favor” in both quantity and quality of activity, this leads to very competitive.
This fact suggests gen Z, demanding and in need of much support. Therefore, this is also the opportunity to businesses to invest in quality and quantity in attracting the best talent the young generation.
6. Business need a small generation, gen Z is likely a long
When measuring on the frame of the capacity in which the business requires candidates must have to go to work, just under 50% of the student generation, gen Z really confident in all criteria from management skills themselves, interactive, knowledge-base and expertise to skill management team.
This shows that condition brass floor casual dream; while business requires a dang gen Z confidence a mile. Clearly, there is a big gap between “measure of capacity” which businesses are planning to what gen Z are and think that they need.
7. Generations gen Z “talented but fragile fragile”
Generations gen Z “talented but fragile fragile” will certainly create challenges of management.
The analysis of the attitude to see photos very opposite when gen Z is the generation that likes to learn but afraid to be criticized; work responsibilities but weakness is not withstand the pressure; adaptive fast but less comfortable if there are too many changes.
Therefore, the challenge set out for the boss of this generation must be very “multi-way” can balance between the conflicting views in opposition would avoid the “crash” pity.
Ms. Thanh Nguyen – Ceo and inspire happiness Anphabe; for that with 7 challenges mentioned above, there will surely be those upset about the way management; conflict in knowledge and culture to the way of cooperation between business and generation, gen Z.
But instead of sitting there and continued concerns, the business can get ready for the future by changing the angle of view.
“If you know avail, the enterprise can have the opportunity to fast and more creative; switch, as well as digitized working environment, creating conditions for training out of team leaders, the new generation many groundbreaking and innovative,” she Thanh Nguyen said.
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